Свежие новости и отзывы о ahrefs

Posted by rjonesx.Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren't limited to the standard process of "keyword in, keyw... →

Posted by randfishHovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven't accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today's Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site live. Click on the whiteboard image above to open a high-resolution version in a new tab! Video ... →

Posted by randfishHow are you gleaning your competitive insights? We've got a ton of resources and tools at our disposal, and one of the best ways to learn what's working for your rivals and how you can build your own success on top of those insights is via the top pages report. In today's Whiteboard Friday, Rand goes over how each data source can provide unique value and which questions you should be asking to get more out of that data. Click on the whiteboard image above to open a high-resolution version ... →

Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it's hard to prioritize when you have less than 3 hours a month to devote to it. But there's still a way to include the bare minimum, even if you run on a tight schedule. In today's Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, ... →

Posted by KristinaKledzikA few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my mistake. There are so many things that could’ve gone wrong: Did I or my team unintentionally mess with internal link equity? Did we lose links? Did one of Google’s now-constant algorithm updates screw me over? Since the drop happ... →

23 марта состоится очередная практическая конференция NaZapad, посвященная продвижению на западных рынках. Это, действительно, отличное мероприятие с множеством полезных докладов. В этот раз запись будет платная, но само онлайн-участие остается бесплатным. Ознакомьтесь с программой, чтобы найти интересные для себя темы и закинуть напоминалку в календарик. Программа NaZapad VI 9:00Виктор Карпенкоseoprofy.ua Как делать анализ любой ниши9:45Дмитрий Бондарьboosta.biz Как делать грамотную on-page оптимизацию в 2... →

Posted by Maryna_SamokhinaThe aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations: “You have to redesign your site architecture,” or “You have to migrate your site altogether,” or even “You have to rethink you... →

Posted by rjonesx.There are a handful of data sources relied upon by nearly every search engine optimizer. Google Search Console (formerly Google Webmaster Tools) has perhaps become the most ubiquitous. There are simply some things you can do with GSC, like disavowing links, that cannot be accomplished anywhere else, so we are in some ways forced to rely upon it. But, like all sources of knowledge, we must put it to the test to determine its trustworthiness — can we stake our craft on its recommendations? L... →

Posted by Joe.RobisonWho doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site. Let’s focus on easy-to-identify, straightforward-to-fix problems. Most of these issues can be uncovered in an afternoon, and it’s possible they can solve months' worth of traffi... →

Автор: Андрей Иващенко — Tech Lead в компании Promodo. Опыт в SEM — 5 лет. Специалист по западному продвижению. Команда Ahrefs выкатила новый функционал Keyword Explorer, исследования и сбора ключевых слов. Они посмотрели на статистику использования этого раздела и увидели, что это был один из наименее используемых инструментов. Естественно, добавив 2-3 небольшие фишки, ситуацию […]... →

Posted by Alex-TSEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it. Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactl... →

Posted by EverettQuality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site's overall level of quality in most situations. You need BOTH quality AND relevance to compete these days. First, let's establish w... →

Posted by randfishAt first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus. Click on the whiteboard image above to open a high-resolut... →

Posted by Casey_MerazIn this article I'm going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there's one thing that's consistent about Google, it's the fact that it's always changing. Over the years we've seen many changes in local search. The most recent changes included ads that display in the 3 pack of local results, leaving only two positions. Since Google removed the... →

Posted by MarkPrestonSEOBefore we get into this article, I just want to say that if you are wanting to build a brand, doing it through exact match domains is not the best idea. I selected an exact match domain for myself, however, as I wanted to build up my personal brand. What has happened was purely an accident, but proves that exact match domains (EMDs) or partial match domains (PMDs) really do work — and work very well. My story Back in April 2016, after spending 15 years building digital marketing agen... →

Posted by DaveSottimanoLet’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share. This is a Junior SEO task list designed to... →

Posted by Alex-T When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that's established a strong relationship with its customers and built a community through the years, having such a neighbor can be detrimental. But what about a newly opened business? Does it have any chance of competing with popular brands? My experience has led me to believe there's only one way a locally owned busin... →

Posted by randfishPicture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday. Click on the whiteboard image above to open a high ... →

Posted by JamesAgate[Estimated read time: 9 minutes] For the most part, articles on content promotion focus on launching new content. Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content. We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what's on hand over indiscriminately pumping out new content. For the following exercise, we need to start by identifying the content assets; we’ll be lo... →

Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition. To bring more clarity and... →