Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018).
Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money.
But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. Ke...