Not trademarking can be an Excruciatingly Expensive® and Wildly Annoying® mistake

00:31 26.05.2022
I was recently talking to a startup that was airing its frustration over Apple’s Tracker Detect app that enables Android users to find nearby, unknown AirTags. The problem? The company, TrackerDetect had been spending two years building up its SEO and brand recognition for its cybersecurity products. Needless to say, when Apple launches a product, […]...
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