Posted by MiriamEllis
Image credit: J.B. Hill
What’s the good of a survey if it doesn’t result in at least a few surprises?
I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1.
If you’re feeling startled, too, here’s our c...