Posted by WilcoxAJWe’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy.
We’ve all heard the gospel of great content being preached: "Just create great content, and the links will naturally come." While this may be true for brands with existing followings, it’s often a very different story for most SMBs.
The fact of the matter is that if a brand lacks social presence and followers, it may get more eyeballs on its great content b...