Статьи по тегу «SEO»

Google's John Mueller responded to a thread on Reddit saying that having too many heading sections, like as deep as H6, can be a waste of time for SEO. He said "Having this many sections is almost never going to make sense, and changing anything in the last level is never going to change anything with regards to SEO. This is a waste of time when it comes to SEO."... →

Posted by mwiegandThe marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize cont... →

Posted by rjonesx.As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well. Click on the whiteboard image above to open a high-resolution version i... →

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Posted by Cyrus-Shepard Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as "double-dipping." All that changed in January when Google announced they would de-duplicate search results to show the featured ... →

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Dan Leibson (@DanLeibson) is the VP of Search at Local SEO Guide. He started in SEO in around 2007 with e-commerce and did some 'review manipulation' before it was a cool thing to do. In 2012 he got into local search and he has a pretty good name in local SEO now...... →

Планы бизнеса на SEO и новые кейсы... →

Posted by KameronJenkinsThis week, we're revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that's happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do. Click on the whit... →

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Posted by MiriamEllis“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood g... →

Google объявил о запуске серии публикаций, которые призваны продемонстрировать ценность SEO. В эти постах будут описаны успешные кейсы по поисковой оптимизации. Целевой аудиторией для этих публикаций являются владельцы бизнеса, которым нужны дополнительные аргументы для того, чтобы убедиться, что SEO – это хорошая инвестиция. «Мы хотим, чтобы люди узнали об этих историях успеха, и начинаем новую […] Сообщение Google опубликует серию кейсов, показывающих ценность SEO появились сначала на Searchengines.ru.... →

Первый пост посвящен корейской компании Saramin... →

И могут расцениваться как спам, сообщил Джон Мюллер... →

Так как органический поиск был самым эффективным каналом в 2019 году... →

Alexis Sanders is a senior account manager at Merkle and has been doing SEO now from about six-years. She told us how she got into SEO and why she does what she does. SEO strategy is not just about SEO she said...... →

Отвечаем, почему в SEO нельзя просто взять и сделать все сразу с пожизненной гарантией 100% результата... →

This morning I woke up to a nice surprise, Google has started a new series on the Google Webmaster Blog for SEO case studies and success stories. The goal, "help with convincing a boss' boss that investing in SEO or implementing structured data can be good for the business."... →