Статьи по тегу «SEO»

I absolutely love when the industry is transparent and Dan Petrovic from Dejan SEO said his site was slapped by an unnatural links manual action by Google and the result was that his site no longer ranks for its name or key terms. A lot of folks in the industry have been saying Google has toned down these manual actions, espesially around links but here is one example of one.... →

Posted by KameronJenkinsIt's too easy to fall into a rut with your SEO audits. If it doesn't meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it's important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today's Whiteboard Friday, Kameron Jenkins teaches us her methods for saying adios to generic, less effective SEO audits and howdy to a better way of improving your site. Click ... →

In episode #12 of the vlog series at the Search Engine Roundtable I interviewed Greg Gifford (@GregGifford). Greg is the Vice President of Search at Wikimotive. He is well-known in the local SEO space and been doing local SEO for about 13 years...... →

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Posted by LilyRayNYCStructured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. While Schema.org is continuously expanding and refining its documentation, Google updates its list of supported features that are eligib... →

Posted by rachelgooodmanmooreIf you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go? As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve been hard at work getting a bunch of cool features out the door. We’ve made these improvements with you in mind, to help your day-to-day workflows and make your experience in our tools easier and more efficient. Read... →

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18 августа Googlebot получил поддержку Chrome 76 – меньше чем через 20 дней после официального релиза новой версии браузера. Это значит, что все функции Chrome 76, такие как нативная поддержка lazy loading, теперь также поддерживаются краулером Google. О переходе Googlebot на новую версию Chrome сообщил SEO-консультант Валентин Плетцер (Valentin Pletzer) в Twitter. Валентин разработал инструмент, […] Сообщение Googlebot получил поддержку Chrome 76 появились сначала на Searchengines.ru.... →

Зарубежные специалисты заметили, что лента рекомендаций Google Discover направляет трафик не только на новостные, но и на e-commerce сайты. Так, специалист по digital-маркетингу из Италии под ником Merlinox поделился в Twitter скриншотом отчёта об эффективности, согласно которому трафик на страницы товаров поступал в том числе из этого канала: Это наблюдение также подтвердила SEO-специалист из Непала […] Сообщение Google Discover направляет трафик на e-commerce сайты появились сначала на Searchengines.ru.... →

How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web pages for a living, not be interested in how it works. But John Mueller from Google said on Twitter "You're over-estimating the interest of average Googlers in SEO :-). There's a lot that needs to be done at a company like Google."... →

Почему клиенты не рекомендуют своих SEO-подрядчиков друзьям и коллегам... →

Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn. In today's Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses. Click on the whiteboard image ab... →

Google My Business can sometimes transfer your business reviews when you move, set up a new office, change names or whatever. But that is currently not possible. A Local Search Forum thread has the local SEO folks saying Google is unable to do it right now.... →

Говорим о блогах, отношениях с сообществом и последних SEO-трендах... →

I get it, you automate a lot of your job - that is the efficient way to spam but try to put into your automation a blacklist. Blacklist emailing anyone at a @google.com domain, black list emailing anyone with the name John Mueller, Gary Illyes or anyone who works on search at Google or Bing - LinkedIn is a good resource for that.... →

Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely. Think of this post as a quick-and-dirty version of The Beginner’s Guide to SEO’s chapter on link building. We definite... →

В этой статье вы можете прочитать последний, завершающий обзор на конференцию Baltic Digital Days, в котором мы расскажем про выступление нашего эксперта Петра Савинова. Петр представил доклад на тему “Local SEO и актуальность мониторинга репутации”. «В настоящее … Читать далее →... →

По просьбе одного из западных вебмастеров... →

Google обновил своё руководство по основам поисковой оптимизации для JavaScript-сайтов, опубликованное в июле. Изменения были инициированы одним из участников SEO-сообщества, который попросил прояснить использование JS для изменения метатега robots. Предложение по обновлению документа было выдвинуто в конце июля: Сотрудник Google Мартин Сплит практически сразу на него отреагировал: Изменения в документ были внесены 13 августа. Согласно […] Сообщение Google обновил руководство по JavaScript SEO появились сна... →

Google recently posted a new help document around JavaScript and SEO. Google received some early feedback from the SEO community around the doc and as of this morning has updated the doc to address those questions and concerns.... →