Статьи по тегу «SEO»

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Posted by HeatherPhysiocAs an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, col... →

Gilad Sasson, also known under the alias @algoholic...... →

Как принять взвешенное решение, пройти кризис с минимальными потерями и подготовиться к новому росту, который обязательно придет... →

Posted by ChristopherHofmanCurrently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where ... →

It has been a rough few months for a lot of us, so here is a corny SEO and Google joke I found on Twitter. Rob Delory asked John Mueller of Google "how many SEO's does it take to screw in a light bulb?" John responded, "it depends."... →

Posted by rjonesx.Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In this classic Whiteboard Friday chock full of evergreen advice, Russ Jones breaks things down. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, we... →

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Советы SEO-эксперта с примерами из Китая... →

Posted by Dr-PeteOn May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to May 4 was historically very high (89.3°). How does this compare to previous Core Updates? With the caveat that recent temperatures have been well above historical averages, the May 2020 Core Upda... →

Джон Мюллер ответил на комментарий одного из вебмастеров... →

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Tim Capper, a local SEO, said you should be aware that in many cases, if you post a Google Post using the COVID-19 update, then it will likely replace any other normal Google Posts you add. He said on Twitter "it would seem that COVID-19 post in GMB are replacing normal Google Posts. So the choice is - COVID Posts or Regular Posts"... →

Google's John Mueller said on Twitter that the disavow tool was not created for negative SEO. He said "Not to put more fuel on the fire, but negative SEO is not a reason we have this tool -- and I honestly can't recall a situation where a site ever needed to do a disavow for that."... →

Posted by Evan_HallIf you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive. The Blank Sheet of Paper Test (BSoPT) is an idea Ian Lurie has talked about a lot over the years, and recently on his new website. It’s a test to see... →

Limor Barenholtz is the head of SEO at Universal McCann Digital. I've worked with Universal McCann Digital since before it was known as Universal McCann Digital...... →

For the past couple of weeks, Google's local rankings in the local pack and Google Maps results have been very volatile. Heck, even the past few days, the local SEO community is chatting up a storm on the changes. But Danny Sullivan of Google said on Twitter there is "no major updates or anything like that" in the local search algorithm.... →

Posted by Caroline-ForseyWhen I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write t... →