Статьи по тегу «SEO»

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Posted by amandamilliganI couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick. Exploding Topics, the new tool by Brian Dean (Backlinko) and Josh How... →

Сейчас все учатся жить или выживать по новым правилам — отказываются от второстепенных трат, придумывают новые активности, замедляют обороты или наращивают темп. Но как понять, какие меры сейчас оправданы, а какие — нет? Как работать со вспомогательными инструментами маркетинга? Например, что делать с SEO? Дмитрий Смирнов, руководитель группы интернет-маркетинга «Ареал», разделяет необходимые работы по продвижению на две категории: экстренные и долгосрочные. В этой статье он детально рассказывает про долгос... →

Posted by rjonesx.When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Frid... →

30 примеров страниц 404 от рекламных и SEO-агентств... →

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Google's John Mueller said in a recent published video that he is not able or allowed to help Google's internal SEO team with SEO questions. In fact, he said he wasn't able to help answer a redirect question that the Google SEO team wanted an answer on, but he was able to help external SEOs with that question.... →

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In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat. Can SEO be part of the solution here? For the most part, it can! Here are a few important steps to adapting your SEO strategy... [Read More...] The post How to Adapt Your SEO Strategy to Survive the Crisis appeared first on Internet Marketing Ninjas Blog.... →

In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat. Can SEO be part of the solution here? In most cases it can! 1. Re-focus your store to what can be in demand and/or available... [Read More...] The post How to Adapt Your SEO Strategy to Survive the Crisis appeared first on Internet Marketing Ninjas Blog.... →

Posted by Cyrus-ShepardWhy a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.Choosing the wrong keywords means wasting your time and budget on content that will never gain visibility in search results.Conversely, choosing smart, t... →

Расскажем, как не загубить результаты оптимизации еще на старте работы и добиться желаемого результата... →

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Posted by yetisteveThere are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). Two things I have never seen tested are the actual user reactions to and behavior with SERPs. My team and I set ... →

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Now I am off to Israel, specifically Jerusalem, and I met with Ari Nahmani, the CEO of Kahena Digital Marketing. He lives in Tel Aviv but his office is in Jerusalem, his company has about 20 people. SEO in the old days is a different world now he said...... →

Google's John Mueller responded to a thread on Reddit saying that having too many heading sections, like as deep as H6, can be a waste of time for SEO. He said "Having this many sections is almost never going to make sense, and changing anything in the last level is never going to change anything with regards to SEO. This is a waste of time when it comes to SEO."... →

Posted by mwiegandThe marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize cont... →

Posted by rjonesx.As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well. Click on the whiteboard image above to open a high-resolution version i... →