Статьи по тегу «SEO»

Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. Ke... →

In episode #8 of the vlog series at the Search Engine Roundtable I interviewed Mary Bowling (@marybowling) of Ignitor Digital Marketing. Mary and I and I started off talking about her work...... →

Базовые принципы и актуальные тренды технической оптимизации сайтов Сообщение Актуальное техническое SEO появились сначала на Searchengines.ru.... →

Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from... →

Martin Splitt from Google asked the SEO community what they want to see on the Google Search Developer docs that is not currently there. Martin wrote "if you could ask me to explain something about Google Search that isn't on developers.google.com/search yet, what would that be."... →

John Mueller from Google said that the Google search team is very strict with Google's internal SEO team. He said on Reddit "I imagine the SEO team at Google has a pretty hard time comparatively, given how strictly we separate the rest of search from their side."... →

Узнайте, сколько клиенты готовы платить за SEO в 2019 году... →

... →

На прошлой неделе евангелист Google Дэнни Салливан опубликовал подробный пост, посвящённый обновлениям основного алгоритма поисковой системы. В нём он дал ссылки на статьи по теме от известных западных SEO-экспертов, что послужило причиной критики в адрес компании со стороны отдельных представителей сообщества. Так, Дженни Халаш написала: «Интересно видеть, как Google поддерживает определённые SEO-фирмы, особенно после того, […] Сообщение Google осудили за ссылки на статьи SEO-экспертов в посте о Core Updat... →

In episode #7 of the vlog series at the Search Engine Roundtable I interviewed Paul Shapiro (@fighto) Senior Partner, Head of SEO at Catalyst...... →

We had a busy month in terms of Google SEO and webmaster related topics; probably the biggest were the numerous unconfirmed updates - one being nicknamed the Maverick update. Google confirmed launching....... →

This is a topic I'd likely be very biased about but I decided to cover it because if it was another Googler talking about the same thing, I'd probably cover that as well. In short, Danny Sullivan who is now at Google, is defending his reputation to the SEO community after joining Google again.... →

This turned out to be a pretty busy week in the search space. We had a possible, unconfirmed, but yet really heating up...... →

Bing's spam fighter, Frédéric Dubut, said on Twitter "I haven't seen any case where a change in rankings would be provably attributable to negative SEO only." We know Google has mostly said that negative SEO doesn't really work with Google, although they have been a bit wishy-washy on that. Here is Bing kind of saying the same thing.... →

SEO-консультант Дэн Шуре (Dan Shure) поделился в своем подкасте заметками, сделанными после частного ужина с сотрудником Google Гэри Илшем в 2017 году. Стоит отметить, что в этом мероприятии принимали участие несколько SEO-специалистов, не только Шуре. После ужина Дэн в своей машине надиктовал тезисы о том, что он запомнил после встречи. Ниже – некоторые из заметок, […] Сообщение Дэн Шуре поделился заметками по поиску Google, сделанными после ужина с Гэри Илшем появились сначала на Searchengines.ru.... →

Posted by PaulShapiroMaybe it's crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it's an intimidating subject, especially if you're not sure of your technical expertise, and there's so much to learn that it's hard to know where to start. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course ... →

I am seeing signs both in terms of early chatter within the SEO community and industry and the automated tracking tools of an update brewing. The update may have started some time last night, but let's say this is currently an unconfirmed August 1st update. Google has not pre-announced any core update but who knows.... →

Также им не хватает компетенций в рекламе, SEO, разработке и маркетинге.... →

In episode #6 of the vlog series at the Search Engine Roundtable I interviewed Tanu Javeri (@tanujaveri) of IBM...... →

The folks at RankRanger, an SEO toolset, added a new feature they are tracking in Google. Specifically they are tracking to see the changes in search results that Google shows that contain FAQ and/or how-to markup (or display the rich results as such). I love these tools that watch and track these features, so I am glad they added this to the feature set.... →