Статьи по тегу «SEO»

Нововведение заметили западные SEO-специалисты... →

Сотрудники Google уже неоднократно заявляли, что поисковик не учитывает CTR в ранжировании. Однако на днях глава SEO-отдела Moz Бритни Мюллер (Britney Muller) обнаружила новый документ компании, который говорит об обратном. В частности, этот документ гласит: «Например, когда вы переходите по ссылке в Google Поиске, то Google учитывает ваш переход при ранжировании этого результата поиска в […] Сообщение Новый документ Google опровергает заявления о том, что CTR не учитывается в ранжировании появились сначала... →

Posted by willcritchlowIf you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version in a new tab! If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes... →

Пользователи Google Search Console начали получать оповещения о снижении количества кликов. Нововведение заметил SEO-консультант Vance Moore III. Текст оповещения, полученного специалистом, гласил: «Недельный объём кликов для ресурса https://www.domain.com/ упал на 48%. Search Console проанализировал ваш отчёт об эффективности и обнаружил, что на прошлой неделе сайт получил значительно меньше переходов по сравнению с предыдущими неделями. Этот […] Сообщение Search Console начал оповещать владельцев сайтов о... →

Sometimes Google's John Mueller has these one liners that I just want to share with the SEO community. He said on Twitter "SEOs don't manipulate Google, they manipulate websites." Of course, the Google guidelines mention bad players manipulating the Google search results but here John is being nice and explaining SEOs help web sites in search.... →

Posted by TheMozTeamThis post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. By that logic: Create a lot of awesome snippets and win the voice search race. Right? Right, but there’s actually a far more interesting angle to e... →

Posted by BrankoKToo often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and ... →

Posted by TheMozTeamThis blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags. Follow along as we walk through the different kinds of segments in STAT, how to create them, and whi... →

The other week we reported that Google by default has opted in all Google My Business listings to receive calls via the Google Assistant with their Duplex technology. But get this, a local SEO said they went in, removed the opt in (manually opted out) of Google Assistant calls for 200 or so locations and then this week it was all opted in again by itself.... →

The Google white paper I just covered mentions explicitly that Google's algorithms can detect if a query is related to YMYL, your month your life, related content and then adjust the weights of the ranking algorithm for those specific queries. There has been some debate in the SEO industry if Google is indeed doing this so now this should clear that up.... →

На днях специалист по техническому SEO Джей Ар Оукс (JR Oakes) обнаружил в коде Google Search Console ряд новых функций. Своими находками он поделился в Twitter. Согласно представленным данным, в скором времени в Search Console могут появиться следующие отчёты: 1. Page Speed Детали пока неизвестны, но есть предположения, что этот отчёт может включать данные о […] Сообщение В коде Search Console обнаружен ряд новых отчётов и функций появились сначала на Searchengines.ru.... →

On Friday, Google published on their blog about fighting disinformation and posted a 30 page white paper. Truth is, there is nothing really new in this white paper that we have not covered over the years but it is getting some attention and I wanted to just highlight some points of interest in web search ranking for SEOs.... →

I spotted a rare forum post at WebmasterWorld from an SEO that noticed significant ranking and indexing changes at Bing. It is rare to see an SEO talk about this stuff with Bing and then it is rare to see others chime in. So I asked Frédéric Dubut from Bing who said "nothing out of the ordinary" has happened recently there.... →

Популярные KPI и уловки недобросовестных специалистов... →

В статье автор делится практическими советами и тактиками, которые помогут оптимизировать работу с параметрами URL. Сообщение Как избежать SEO-проблем с параметрами URL: подробное руководство появились сначала на Searchengines.ru.... →

Об этом свидетельствуют данные сервиса SEO Auditor... →

Устаревшие методы продвижения, которые мешают достигать результатов... →

Posted by scott.taftWe've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you. I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI dashboard, and... →

Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles. We used these techniques in spotting backlink m... →

И как сделать клиентов участниками процесса продвижения... →