Статьи по тегу «SEO»

Пользователи Google Мой бизнес получили возможность создать сокращённое название или ввести собственное название для компании, чтобы клиентам было проще её найти. Нововведение заметил западный эксперт по GMB и локальному SEO Бен Фишер (Ben Fisher): Информация о новой функции также уже добавлена в Справку сервиса. После создания сокращённого названия потенциальные клиенты смогут перейти в профиль компании, […] Сообщение В GMB теперь можно создать сокращённое название и URL для компании появились сначала на S... →

iMARS China об особенностях коммуникационного продвижения в Китае... →

As you know, Google is making efforts to update their GoogleBot to crawl the more modern web. We reported it about it last week. But that bothered at least one SEO who complained that they worked on all these workarounds and now Google is going to ditch those workaround when this new GoogleBot goes live.... →

Ответы на все вопросы об интернет-маркетинге для бизнеса и управлении агентством – с 8 по 10 августа в Калининграде... →

Posted by WallStreetOasis.comAt Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy. We thought this article would be a great way to highlight the specific steps we take to keep our page speed lightning fas... →

There are many SEOs complaining that the cache date shown by Google is very outdated. Heck the date shown for this site is April 2nd, which is a 10 days ago. But Google's John Mueller is telling SEO's not to worry about it.... →

Команда Netpeak Software представила новую версию программы для SEO-аудита Netpeak Spider. Функционал инструмента стал ещё шире благодаря реализации рендеринга JavaScript, экспорта отчётов о качестве оптимизации в формате PDF и расширенного описания ошибок в самой программе. Alex Wise, основатель и руководитель Netpeak Software: «С помощью нового функционала Netpeak Spider SEO-специалисты теперь могут сканировать сайты с CSR, […] Сообщение Netpeak Software выпустили новую версию программы Netpeak Spider 3... →

Posted by randfishWe've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome back to our special One-Hour Guide to SEO Whiteboard Friday ser... →

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Martin Splitt from Google posted yet another wonderful technical SEO video on making Vue.js, web apps built in Vue, search engine friendly. It goes through making the titles, descriptions and URLs more discoverable by Googlebot when built in Vue.... →

Posted by cheryldraperFrom networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? To help convince your boss that won't just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance. How to make the case Business... →

Posted by Dr-PeteOn Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. Can we isolate deindexing flux? Google's own tools ca... →

Обзор методов исследования продуктов, ниш и рынков... →

Для ранжирования в Google недостаточно «голосов», полученных от популярных страниц. Также важны релевантность и авторитетность этих ссылок. Сообщение Тематическое SEO: 7 концепций о роли ссылок в ранжировании в Google появились сначала на Searchengines.ru.... →

Posted by EricEngeDo Links Still Matter? For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries. Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Not sure what that means? You can learn more about the study methodology here. The major study components i... →

Опрос продлится до 1 мая. Заполняйте анкету и приглашайте коллег... →

iMARS China об особенностях коммуникационного продвижения в Китае... →

Posted by MiriamEllisWho are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets. This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to talk about trends and patterns vs. empirical rankings. For in... →

Чат-платформа Яндекса, обновление Google Assistant, ТОП SEO-ошибок и не только... →

Posted by randfishWe've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. If you missed them, check out the other episodes in the series so far: The One-Hour Guide to SEO, Part 1: SEO StrategyThe One-Hour Guide to SEO, Part 2: Keyword ResearchThe One-Hour Guid... →