Статьи по тегу «SEO»

As I briefly covered, Google announced tons of new ad features yesterday - two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massive.... →

Для D2C-компаний SEO является одним из трёх ведущих каналов по привлечению клиентов. Об этом свидетельствуют данные нового отчёта Yotpo и Magento. В целом топ-3 каналов выглядит так: 61% — социальные сети; 51% — SEO; 50% — прямой трафик. Поисковая реклама занимает 4-е место (26%), а традиционные магазины – 5-е (18%). При этом 47% респондентов заявили, […] Сообщение 51% D2C-компаний считают SEO ведущим каналом для привлечения клиентов появились сначала на Searchengines.ru.... →

Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his own this week and shared in his station many of the ongoing SEO and webmaster complaints and concerns around Google search.... →

After months and months of complaints from the SEO community, Danny Sullivan from Google said the cache bug should be fixed soon. He posted on Twitter saying "We're aware of this and expect it will be corrected soon. "It has no impact on indexing. We have fresher versions indexed," he added.... →

Posted by TheMozTeamYour organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. If it’s the features in your space that you’re after, you’ll have ’em. The number of keywords producing each feature? You’ll have that, too. The share of voice they’re driving and how much you’re owning? Of course, and mor... →

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На днях выяснилось, что запуск нового Googlebot, который теперь всегда будет работать на базе последней версии Chromium, был начат ещё несколько месяцев назад. В ноябре новый краулер индексировал 10% интернета, а на прошлой неделе этот показатель был доведён до 100%. Об этом рассказал сотрудник Google Мартин Сплит во время последней видеовстречи для вебмастеров. SEO-специалисты и […] Сообщение Google приступил к запуску нового Googlebot несколько месяцев назад появились сначала на Searchengines.ru.... →

Valentin Pletzer didn't want to just take Google's word that the new evergreen GoogleBot is live, so he tested it. In short, Google's word was the truth and the new GoogleBot is indeed live.... →

Зачастую перед производителем или брендом встает вопрос: стоит ли делать полноценный продуктовый сайт или можно обойтись одностраничником, который построен по принципу продающей страницы. Сообщение Landing page vs SEO: можно ли продвигать лэндинг ? появились сначала на Searchengines.ru.... →

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iMARS China — об особенностях коммуникационного продвижения в Китае... →

Posted by MiriamEllisExciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale... Announcing: the new and improved Moz Local, to be rolled out beginning June 12! Why is Moz updating the Moz Local platform? Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensive... →

Posted by Dr-PeteIn 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements"2017 – 2,453 "changes"2016 – 1,653 "improvements"... →

Продвижение сайта в поисковых системах состоит из нескольких этапов. Условно, все SEO-мероприятия относят к воздействию либо на внутренние, либо на внешние факторы ранжирования. Первые состоят из оптимизации текстов, технических параметров сайта, работе над юзабилити, что в свою очередь влияет на … Читать далее →... →

I covered most of the important news from the Google Search: State of the Union session but Google had an amazing session named Google Search and JavaScript Sites which is probably worth watching for those who do SEO for JavaScript sites or just build out sites and apps using JavaScript.... →

Posted by tombennetPractitioners of SEO have always been mistrustful of JavaScript. This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content which is heavily reliant on JavaScript has historically been poor. But it’s also habitual, born of a general wariness towards JavaScript in all its forms that isn’t based on understanding or experience. This manifests itself as dependence on traditional SEO techniques that have not been relevant for years, and a... →

На днях сотрудник Google Джон Мюллер негативно высказался в адрес SEO-конкурсов, время от времени проводимых в сообществе. В частности, он заявил, что такие соревнования бесполезны и даже вредны, и специалистам не стоит тратить на них свои силы и время. «SEO-конкурсы никогда не отражают реальную эффективность. Они генерируют массу спама, который негативно влияет на экосистему в […] Сообщение Google: SEO-конкурсы бесполезны и даже вредны появились сначала на Searchengines.ru.... →

Posted by sam.marsdenWe know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today's Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters. Click... →

Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller from Google trashed the concept. He said on Twitter "SEO contests are pretty useless. SEO contests never reflect real life-performance, they generate a ton of spam that negatively affects the whole ecosystem, they're a big waste of time & effort. The smart approach to SEO contests is to ignore them."... →

Posted by briangormanhThe Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page content), as Alexis Sanders explains in this wonderful podcast. Doing so can have a number of positive effects, including eye-catching SERP displa... →