Статьи по тегу «SEO»

Зарубежные вебмастера заметили, что инструмент «Параметры URL», доступный в старой версии Search Console, возвращает неверные данные. В частности, инструмент может показывать нулевые или заниженные значения по количеству параметров, что не соответствует реальности. Так, например, один из SEO-специалистов написал в Twitter, что по крупным e-commerce сайтам должно отображаться больше 100 параметров, а он видит только несколько […] Сообщение В работе инструмента «Параметры URL» в Search Console произошёл сбой ... →

I am seeing some early signals of a possible Google search ranking algorithm update starting today, January 7, 2020. There is some chatter within the SEO community and some of the tools are picking up on ranking fluctuations.... →

В конце декабря в Twitter состоялось интересное обсуждение на тему изменений в поиске Google и отходе от текстового контента в сторону визуального. В ходе дискуссии участники также вспомнили о голосовом поиске. Инициировал обсуждение известный западный SEO-эксперт Гленн Гейб. Он поделился ссылкой на статью, в которой говорится о переходе от текста к изображениям в поиске Google. […] Сообщение Гэри Илш скептически отозвался об оптимизации для голосового поиска появились сначала на Searchengines.ru.... →

There have been numerous reports within the SEO community that Google has been really slow recently to respond to some reconsideration requests. Some are taking months but most are taking many weeks. I believe at some point, responses use to take days - not weeks or months for the most part?... →

Руководитель команды основного поиска Bing Фредерик Дубут считает, что в 2020 году SEO-специалистам следует перейти от оптимизации страниц под ключевые слова к исследованию поисковых намерений пользователей и оптимизации под них. Об этом он заявил в комментарии организаторам SMX. Дубут отметил, что в настоящее время поисковые системы всё больше фокусируются на интенте, а не на ключевых […] Сообщение Фредерик Дубут: в SEO пора отходить от оптимизации под ключевые слова появились сначала на Searchengines.ru.... →

A.J. Ghergich invited me to his office in St. Louis right by Busch Stadium where the St. Louis Cardinals play. He is an SEO guy but he is now doing a full service health and life sciences agency named Brado. A.J...... →

I see a lot of SEOs over the years push out new stories, repurposed, with a new headline for the new year. So this year you'd see articles on "how to optimize for Google BERT in 2020" whereas last year it would be "how to optimize for Google BERT in 2019." You get the point(s) from my sample. Well, John Mueller from Google mocked that strategy on Reddit.... →

Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Interne... →

Вспоминаем события, оказавшие наибольшее влияние на отечественный рынок поисковой оптимизации в 2019 году. Сообщение SEO-итоги 2019 года: ставка на асессоров появились сначала на Searchengines.ru.... →

Posted by Cyrus-ShepardNew year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in ... →

There is some significant chatter in the SEO industry around a possible new years update that started late December 31, 2019 and throughout January 1, 2020. The chatter is high but similar to the Christmas update chatter, the tracking tools are not showing huge signs of an update. It leads me to believe the same as I did with the Christmas update, that I doubt there was a big update on New Years.... →

С каждым годом потребитель становится избирательнее в выборе и меньше обращает внимание на прямую рекламу, предпочитая нативный формат. Особенно когда планируется дорогая покупка, которая требует тщательного анализа большого объема информации. Компании делают на сайте специальный раздел с полезным контентом, чтобы повысить лояльность целевой аудитории и подробнее рассказать о своем продукте. На примере автомобильных компаний Андрей Панькин, SEO-специалист маркетингового агентства «Биплан», покажет, что и к... →

Rob Timmermann, founder and CEO of Timmermann Group, was the next SEO I went to chat with in St. Louis. He started the company in 2003 as a web design agency before doing online marketing consulting...... →

Google's John Mueller said again that linking out to high authority web sites does not help you rank better in Google. He said "no" when asked if it is true based on what this graphic says, which is "multiple SEO experiments and studies show that linking out to high-quality resources is correlated with higher rankings."... →

Posted by Tom-AnthonyMost of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the r... →

Posted by NikiMosierWhat are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers, and I'm here today to talk to you about the not-so-secret va... →

John Mueller from Google was asked if a salience score matters for SEO. His response was "Where do you see that?" Reading into that, I suspect he means, no - but where is that myth coming from. If you dig a bit, you can see it mentioned in the Google Cloud AI docs around entities.... →

Martin Splitt from Google seemed almost upset by advice he saw someone was given around how to use HTML headings or Hx tags on a page. An SEO was told to use H3 tags for level-2 subheading. So what this person did was was make a style for h3 aria-level="2"!... →

И рекомендации по линкбилдингу, которые помогут сделать ваш сайт узнаваемым в Сети... →

Posted by FeliciaCrawfordWell, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I'm sharing with you below were the most-read pieces of the year. If you're strapped for time (and who i... →