Posted by briangormanhThe Schema.org vocabulary is the ultimate collab.
Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page content), as Alexis Sanders explains in this wonderful podcast. Doing so can have a number of positive effects, including eye-catching SERP displa...
-
An SEO’s Guide to Writing Structured Data (JSON-LD)
moz.com/blog