Статьи по тегу «SEO»

Posted by TheMozTeamThis post was originally published on the STAT blog.Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need are three SERP f... →

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Posted by Cyrus-ShepardDo you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn't have to use Google's Disavow Tool, he provides his personal strategies for those times when using the tool makes sense.How do you decide when to disavow? We'd love to hear your process in the comments below! Click on the whiteboard image ab... →

В настоящее время компании довольно часто создают свои сайты, используя современные JavaScript-фреймворки и библиотеки, такие как React, Angular или Vue. Уже очевидно, что сеть отошла от простого HTML и вступила в эру JS. Сообщение Диагностика и решение проблем с JavaScript SEO: 6 шагов появились сначала на Searchengines.ru.... →

Несколько инструментов отслеживания SERP Google зафиксировали увеличение частоты показа изображений в результатах основного поиска. Блок с картинками, который появляется в основной выдаче, теперь показывается примерно по 30% всех запросов. По данным SEOClarity, речь идёт о 24-34%. Восходящий тренд начался в районе 13 апреля. SEOClarity: Mozcast: RankRanger: Напомним, ранее в Google намекнули, что SEO-специалистам следует уделять […] Сообщение Google стал чаще показывать блоки с картинками в результатах осно... →

С чего начать, что учитывать и какие есть перспективы... →

iMARS China — об особенностях коммуникационного продвижения в Китае... →

Posted by MiriamEllis“A good chef has to be a manager, a businessman and a great cook. To marry all three together is sometimes difficult.” - Wolfgang Puck I like this quote. It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to bring experts aboard in the “sometimes difficult” quest for online visibility. Is your team ready for these clients? How comfortable do you feel talking restaurant Local SEO when such call... →

Posted by LilyRayNYCGoogle’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, hotels, jobs, events, and other searches that were previously only available via external websites, directly on Google. As search marketers, we are ... →

Google уже многие годы говорит вебмастерам, что не поддерживает директиву noindex в файле robots.txt. Однако некоторые SEO-специалисты по-прежнему её используют. Поэтому в компании задумались над тем, чтобы полностью отказаться от этой директивы и сделать так, чтобы она не работала. Об этом заявил сотрудник поиска Гэри Илш в ходе обсуждения на эту тему в Twitter. Обсуждение […] Сообщение Google может полностью убрать поддержку директивы noindex в robots.txt появились сначала на Searchengines.ru.... →

As you know, Google posted their last video on their JavaScript videos for SEO yesterday. But now that the first part of the series is over, Martin Splitt from Google wants to keep it going. He asked folks to post their ideas and questions in this Google form - so he can make new videos that may be useful to developers and SEOs on this topic.... →

Какими должны быть тексты для размещения на сторонних площадках. Мнения SEO-специалистов Сообщение Тексты для линкбилдинга появились сначала на Searchengines.ru.... →

Posted by randfishThe final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final... →

An SEO, I believe his name is Dido, asked John Mueller of Google in this morning's video hangout if Google is aware of a trick some sites are using to combat any negative impact from the August 1st medic update. John was unaware and confused by the strategy, saying he would only see a downside to removing a site's navigation in terms of how it would hurt the site's ranking in Google.... →

Google's Martin Splitt has uploaded his last video in the series of videos around JavaScript and SEO yesterday, this one was on the topic of dynamic rendering. It goes over how and when to use dynamic rendering on your JavaScript sites.... →

Posted by meagar8Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there are some who feel afraid to ask questions or seek help because their workplace culture doesn’t provid... →

Posted by Dr-PeteThe Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, resear... →

Back in December we reported that Google updated their link schemes guidelines to disallow "requiring a link as part of a Terms of Service, contract, or similar arrangement" to link to you with a do-follow. The topic came back up when SEO personality Rand Fishkin said he thinks all websites should put a clause in their TOS requiring do-follow links when being quoted.... →

Популярный WordPress-плагин Yoast SEO выпустил обновление, которое позволяет корректно внедрить разметку Schema.org. От других доступных вариантов это предложение отличает тот факт, что оно решает две проблемы: Упрощает внедрение разметки; Объединяет разрозненные фрагменты разметки, создаваемые большинством реализацией Schema, и формирует вложенную структуру. Разработчики отмечают, что даже лучшие реализации Schema не очень хороши, поскольку они часто не […] Сообщение Yoast SEO стал первым WP-плагином, позв... →