Статьи по тегу «SEO»

Yesterday Google posted the second video in the SEO Myth busting video series, this one was on GoogleBot. It wasn't really a myth busting video, like the first, but it was very fun to watch. It covers what Googlebot does, how it acts like a mobile browser, how it crawls, touches on JavaScript sites, how to detect GoogleBot, mobile-first indexing and more.... →

Posted by OliviaRossIt takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion rate is good or not! Today, I will give you 21 tips (yes 21!) on how to double (even triple) your current conversion rates. But first, let’s determine what counts as a conversion. These... →

Posted by MiriamEllis Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to be viable, including locals, new neighbors, and passers-through. Basic Local SEO can go a long way toward helping with this, and even if package offerings aren’t y... →

Posted by Dr-PeteOne of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. "Soon" turned out to be very soon, as we're already seeing these results surface. Here's one from a search for our own podcast, MozPod: While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested something much more intriguing – that Google would soon be indexing p... →

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Have you ever checked out the Yandex webmaster tools? Yandex is a huge Russian search engine but you don't need to care so much about your rankings in Yandex to use the tools. It also has link reports and other nice chunks of data that may be useful to your SEO metrics.... →

iMARS China — об особенностях коммуникационного продвижения в Китае... →

Posted by KameronJenkins“Let’s hop on a call to go over this report.” Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things. Adding to the frustration is the reality that many clients don’t even read their reports. That’s right. All that time you put into pulling together your ... →

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Posted by matt_gillespieThere’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. A casual observer could be forgiven for asking: How could that be true in three different years? At Fractl, the data makes perfect sense to us: The global amo... →

How an immigration crackdown is hurting UK startups Our European correspondent Natasha Lomas spent the past few weeks investigating what’s been happening to immigrant founders and tech talent in the UK, who have been receiving more scrutiny from the Home Office in recent months. Natasha zooms in on Metail, a virtual fitting room startup, and […]... →

Martin Splitt from Google responded to a question from an SEO around if Googlebot support fetch (or XMLHttpRequest) POST-requests? Martin said he had to test it and he did and he said Google does indeed support simple POST requests based on his test.... →

Posted by Cyrus-ShepardIn SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a hi... →

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer categories where Amazon has not yet achieved SEO supremacy.... →

Об этом рассказал представитель компании Мартин Сплит... →

Об этом свидетельствуют многочисленные сообщения в Twitter... →

В первом выпуске новой серии видео SEO Mythbusting сотрудник Google Мартин Сплит назвал три главных области, на которых следует концентрировать свои усилия вебмастерам. По словам Сплита, это контент, метаданные (Title и метаописание) и производительность. Ниже — его диалог с гостем программы, веб-разработчиком Хуаном Эррера, в ходе которого обсуждалась эта тема. Вопрос: Если бы вы могли […] Сообщение Google назвал три главных SEO-фактора, над которыми важно работать появились сначала на Searchengines.ru.... →

Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this series and the first show did not live up to its expectations. To be fair, the Googlers who put this together are not film producers while HBO is.... →

Google's Martin Splitt posted the first SEO Mythbusting series and in there, a developer asked him what can to help his sites and apps do better in search. What are the "top three things I should consider" he asked. Martin answered in the form of being a developer and because of that, did not include links.... →

В новой версии программы SiteAnalyzer, предназначенной для сканирования и анализа содержимого сайта, появилась вкладка Дашборд, отображающая подробный отчет о текущем качестве оптимизации сайта. Отчет генерируется на основе данных вкладки «Статистика SEO». Также реализована возможность экспорта технической и SEO-статистики сайта, отображаемой на вкладке Дашборд, в удобный отчет в формате PDF: Кроме этого, в новой версии: добавлена […] Сообщение Вышла новая версия SiteAnalyzer со вкладкой Дашборд появились с... →