Статьи по тегу «SEO»

Posted by KameronJenkinsFrom irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit. Clic... →

Сотрудник Google Мартин Сплит (Martin Splitt) объявил о запуске новой серии видео, посвящённой SEO для JavaScript. ... →

A Reddit thread is asking folks to share their greatest SEO success story and there are some good ones. But Google's John Mueller chimed in and said his was as simple as instructing someone to remove the noindex from their site. He said "sometimes good things come in small checkboxes."... →

Google's Martin Splitt announced on Twitter that Google is starting a new video series around JavaScript and SEO. He said "they are coming out now, you definitely want to stay tuned." You can watch them on the the Google Webmaster YouTube channel.... →

Posted by MiriamEllisRetail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple eff... →

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Every now and then, espesially if you do SEO for a living, you want to see how a site ranks in Google within a specific country or region. Of course you can try to use the Google Ad Preview and Diagnosis tool. But you can also use special URL parameters to see it as well.... →

Jeffrey Cammack asked Google's John Mueller if it matters if someone uses American English versus Australian English. John Mueller said "it doesn't play any role for SEO" and added it might impact users "but not directly for SEO."... →

Единственный инструмент, который даёт полное представление о том, как поисковые системы сканируют сайт – это лог-файлы. Сообщение Ищем новые возможности для SEO с помощью лог-файлов появились сначала на Searchengines.ru.... →

Posted by TheMozTeamWith the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Read on for an exhaustive list of fourteen things to watch out for in ... →

Botify, a search engine optimization company that works with customers like Expedia and Nike, announced today that it has raised $20 million in Series B funding. Co-founder and CEO Adrien Menard said that the opportunity in SEO is “even bigger now than in the past,” and that the problem is much broader problem than many realize. […]... →

Google Search Console уведомил владельцев сайтов, использующих наборы ресурсов, о том, что в конце марта поддержка этой функции будет прекращена. Многие SEO-специалисты отрицательно отреагировали на эту новость и выразили надежду, что Google предложит им подобную функцию в будущем. Official notification of the retirement of GSC property sets this morning. Likely in the minority here, but […] Сообщение Search Console перестанет поддерживать наборы ресурсов в конце марта появились сначала на Searchengines.ru.... →

Over the weekend I have been tracking a lot of chatter within the SEO community on WebmasterWorld and other channels of a Google update. Many of the automated tracking tools also show significant changes in the Google rankings starting on Friday, February 22nd through the weekend.... →

Сотрудник Google Джон Мюллер не советует SEO-специалистам добавлять структурированные данные на сайты, используя Диспетчер тегов (Google Tag Manager). Вместо этого он рекомендует внедрять разметку прямо на страницы. На протяжении последней недели Мюллер отвечал на вопросы на эту тему трижды: два раза в Reddit и один раз в Twitter. Каждый раз его совет был одним и […] Сообщение Google не советует добавлять разметку через Tag Manager появились сначала на Searchengines.ru.... →

Posted by KristinTynskiIn my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups. Today, I’m going to take you a little deeper — we'll be looking at a few t... →

Posted by TheMozTeamThis post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP. Hoo! In all our years of obsessively stalking snippets, this is one of the first documented cases of them doing something a little different. And we are here for it. Whil... →

Google's John Mueller addressed a long time topic of interest in the SEO industry around does Google have specialized ranking algorithms for different industries, niches, categories and so on or not. So for the adult industry, or pharmaceuticals, health, finance, etc - does the algorithm work differently. John said Google doesn't think about it that way, they look from the query - not the industry.... →

Нововведение заметили западные SEO-специалисты... →

Сотрудники Google уже неоднократно заявляли, что поисковик не учитывает CTR в ранжировании. Однако на днях глава SEO-отдела Moz Бритни Мюллер (Britney Muller) обнаружила новый документ компании, который говорит об обратном. В частности, этот документ гласит: «Например, когда вы переходите по ссылке в Google Поиске, то Google учитывает ваш переход при ранжировании этого результата поиска в […] Сообщение Новый документ Google опровергает заявления о том, что CTR не учитывается в ранжировании появились сначала... →

Posted by willcritchlowIf you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version in a new tab! If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes... →