Статьи по тегу «SEO»

Полина Старостина – старший специалист по поисковому продвижению Rookee – о том, какими все-таки должны быть тексты на сайтах... →

Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t seem like they’re talking about your job at all. And that’s the problem. If I could offer you a ... →

Подборка вебинаров и офлайн-курсов по SEO, контекстной рекламе, SMM и веб-аналитике... →

Today is the 14th year anniversary of this site, the Search Engine Roundtable. This site, started as a way to keep my notes on the changes happening in the SEO/SEM space, has been consistently around and documenting those changes for 14 years straight...... →

Обзор доклада Константина Солодянникова (IT-Agency)... →

This week in search, I covered a Google warning about using incorrect event markup on your pages...... →

Matt Cutts, former Google executive and star amongst the SEO community, posted on Google+ how he is not happy with how Google is linking to the "10 blue links," the core Google search results. Matt showed how Google is not directly linking from the core search results to the site...... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Jim Hedger, 49 years old, has worked as a SEO for about 20 years now. Jim to me symbolizes kindness, he is simply a kind and generous man...... →

Google не использует такую метрику, как TTFB (Time to First Byte, время загрузки первого байта), в ранжировании. Об этом заявил сотрудник поиска Джон Мюллер в ответ на вопрос одного из SEO-специалистов в Twitter. «Насколько мне известно, в настоящее время мы не используем TTFB в поиске/ранжировании. TTFB может быть хорошим показателем для скорости, ориентированной на пользователей, […]... →

Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Alan Bleiweiss, who has been in the internet marketing space since the mid-90s, is the next individual we would like to take the time to honor...... →

SEOnews продолжает совместный проект с digital-агентством webit ... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Marie Haynes, born in 1973 who joined the industry in 2008, lives with her husband and two young girls in Ottawa, Canada...... →

Posted by tombennetWhen it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; ... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Ross Dunn, 41 years old, and has been in the industry since 1997 - well before the SEO industry was named "SEO." He is married for 10 years and has two children...... →

Это нововведение заметил SEO-специалист из Канады Сергей Алаков... →

Какие проблемы поисковой оптимизации характерны для ecommerce-платформы Shopify, и можно ли их решить? Об этом пойдёт речь в статье.... →

Google начал объединять панели знаний и блоки локальной выдачи по отдельным мобильным запросам. Нововведение заметил SEO-специалист из Канады Сергей Алаков. В частности, такие расширенные результаты отображаются для тех компаний, которые получают панель выдачи Сети знаний при поиске по запросам, включающим их название. Объединённый блок включает две вкладки: «Locations» и «About». Вкладка «Locations» – блок локальной […]... →

Какие компании читатели SEOnews считают самыми известными... →

Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer fo... →