Статьи по тегу «SEO»

Posted by jocameron Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction. I’m going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to the next level. By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or poten... →

Posted by JoyHawkinsRecently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local SEO training manual I started selling over at LocalU, I thought it'd be great to give Moz readers a sample of 5 pages from the manual outlining some best practices. What you need to know about duplicate GMB listingsBefore you start, you need to find out if the listing is ver... →

С 15 мая по 30 июня 2017 года интернет-маркетологи, SEO- и PPC-специалисты и блогеры в сфере digital-маркетинга будут бороться за главный приз — iPhone 7... →

Первый вебинар пройдет уже в четверг... →

С 15 мая по 30 июня 2017 года интернет-маркетологи, SEO- и PPC-специалисты и блогеры в сфере digital-маркетинга будут бороться за главный приз — iPhone 7... →

Posted by BenjaminEstesGoogle’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights score is often used as a measure of site performance. Similarly to PageRank years back, folks want to optimize this number just because it exists. In fact, Moz has a popular article on this subject: How to Achieve 100/100 with the Google Page Speed Test Tool. For small... →

On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In the tactical realm, members react to changes in Adsense, Facebook Algo, and consider a of if a site should roll back HTTPS if Google drops your traffic after the migration. Does increase in a... [Read More...] The post Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & M embers Speak on Latest Ad... →

I apologize if it doesnât seem smooth, I was testing a beta version of the camera software. This week in search...... →

Posted by randfishWhen a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it's not a facet of SEO to be trifled with. Today's episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboar... →

19 мая в Киеве состоится ежегодная конференция SEMPRO 2017. На мероприятии будут выступать специалисты по SEO и SEM из Украины, России, Польши, Италии и Финляндии. Спикеры расскажут, какими инструментами и подходами пользуются лучшие мировые SEO-эксперты, и как делать SEO для западных рынков. В этот раз конференция и afterparty пройдут в центре событий Nivki Hall. Для […]... →

Цель мероприятия — повысить скиллы SEO-специалистов, ориентированных на иностранные рынки ... →

Google has added a new search feature to their mobile user interface to find events both locally and by type and by date. For example, if I search for [seo events] on mobile, I get a listing of upcoming SEO events...... →

Posted by ronell-smithWhew! That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA. Let's just say, the entire group brought it. There were more than 120 people vying for six speaking slots. We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we wat... →

Posted by ronell-smithOff-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told hi... →

На днях представитель Google Гэри Илш заявил в Twitter, что добавление видео на страницу не помогает ей ранжироваться выше. «Наличие видео на странице совершенно не помогает ей лучше ранжироваться в поиске. Тем не менее, у вас есть право на собственное мнение», — написал Илш. @simonthompson_ @andrewakesson @jenstar @SEO_MCR Having a video on your page will […]... →

Posted by sam.nemzerWhile working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!). In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Some... →

A couple weeks ago, Gary Illyes from Google posted on Twitter saying "I'm often wrong." I let that one slide and decided not to cover it with a title saying "Google says they are often wrong," or something like that...... →

Posted by rjonesx.Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren't limited to the standard process of "keyword in, keyw... →

This week in search, I posted the big monthly Google webmaster report. I covered how Google said they may decide to release the mobile first...... →

You rarely see Google or Googlers that speak on Google's behalf recommend a specific SEO or SEO company. They give general and abstract guidance on how to hire an SEO but to say...... →