Статьи по тегу «SEO»

Posted by Angela_PetteysTo say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly, marketing automation can be useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals. But there are also a lot of misunderstandings about what marketi... →

«Хлебные крошки» (от англ. «breadcrumbs») — это навигационная цепочка на сайте, которая отражает путь от главной страницы до текущей. Они впервые использовались в файловых менеджерах типа Norton Commander или Volkov Commander и показывали путь к корневой папке. Для чего использовать эту дублирующую навигацию на сайте? Каким образом она влияет на юзабилити и SEO? Как ее […]... →

In the past couple months or so, we had some significant departures of key personalities from the SEO industry. First with Danny Sullivan retiring, then with the news around Rand Fishkin leaving Moz and then Matt McGee leaving Search Engine Land...... →

Станислав Поломарь, директор подразделения поискового маркетинга webit, руководитель платформы поисковой аналитики 4seo.work, с рассказом о том, как в текущих реалиях стоит подходить к SEO, чтобы это было стабильно, надежно, и чтобы ваши проекты росли. Перед стартом Для начала рекомендуется провести оценку следующих четырех пунктов: 1. Объем запросов для создания семантики. (Через базы Megaindex или Serpstat […]... →

Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well. Because short-tail keywords have such broad search intents, it's in the search engine’s best inter... →

This week Webmaster World challenges marketers to think about how they would generate traffic without Google as a thought experiment. Cre8asiteforums members discuss if link buys in the past paid off long term. SEOChat members discuss ways to get new SEO clients, if you’re just starting your SEO consulting practice. Over on Threadwatch, a question is posed on decentralized search engines and if they can really disrupt the search market.... [Read More...] The post Life without Google, News App Gets AI in Fee... →

Экспериментальный проект от Михаила Вотуся, основателя SEO-компании Leona... →

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Posted by randfishMove over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today's Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up. Click on the whiteboard image above to open a high-resolution... →

И зачем совмещать SEO и контент-маркетинг с customer journey... →

Posted by bridget.randolphRecently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that "SEO is too hard to stay on top of... it’s always changing" was being stated as a major reason that people feel a) overwhelmed by SEO; b) ... →

Google's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one...... →

Posted by MiriamEllisIt’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales. Just as every local brand, large and small, has had to adjust to the reality of reviews’ substantial impact on modern consumer behavior, ... →

Тарас Гуща, руководитель SEO.ua. Пишет книгу и развивает технологии контентного и комплексного продвижения в интернете. Практикующий арбитражник трафика. Участник и докладчик множества международных отраслевых мероприятий. LSI-копирайтинг (LSI — аббревиатура от latent semantic indexing, что в переводе с англ. яз. Означает «латентное семантическое индексирование») — методика написания и подачи текстового материала, повышающая его релевантность при анализе […]... →

Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he's back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up! Understanding how to write web content for SEO is important. But equally important is knowing how to measure the SEO impact of your content after it's published. In this article I’ll descri... →

Есть ли у вас акции Яндекса? Если да — ликуйте: теперь их стоимость взлетит до небес. В новом дайджесте рассказываем про сделку века двух гигантов онлайн-заказа такси — Яндекса и Uber. Также в наше поле зрения попали интересные анонсы от Google и ВКонтакте. Читайте новости, будьте в курсе событий и пробуйте новые сервисы для вашего […]... →

By now, most of you heard the news that Rand Fishkin is transitioning out of Moz, the company he founded 16 years ago. I've known Rand since 2005 or so, when he and I were moderators back at some old SEO forums...... →

As many of you know, at least the ones who read here daily, you know I am a very sarcastic person, even in my writing. You might also know that Gary Illyes from Google can also be fairly sarcastic. John Mueller...... →

Где векторы роста и на что ориентироваться вебмастерам... →

Основатель Moz Рэнд Фишкин отходит от оперативного управления компанией и переходит на роль советника. Об этом сообщила глава Moz Сара Бёрд. Фишкин создал компанию Moz, которая первоначально называлась SEOmoz, 16 лет назад. Сооснователем бизнеса стала его мать, Джиллиан Мьюсинг, которую в мире называют «мамой SEO». По словам Сары Бёрд, процесс перехода Фишкина к новой роли Moz […]... →