Статьи по тегу «SEO»

Независимый digital-специалист Елена Торшина написала для vc.ru колонку о том, какие методы наиболее эффективны при продвижении «неоригинальных» продуктов — бюджетных смартфонов, интернет-магазинов и так далее. Автор объяснила, почему не стоит обращаться к блогерам, пока есть с чем работать в SEO и контекстной рекламе, и как эффективнее всего потратить 200 тысяч рублей.... →

Posted by EverettQuality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site's overall level of quality in most situations. You need BOTH quality AND relevance to compete these days. First, let's establish w... →

Google наложил санкции на сайт Acunn Media – одной из самых крупных телевизионных сетей в Турции. Об этом сообщил SEO-директор iProspect Илья Текер в Twitter. @rustybrick Breaking news. One of the biggest media website @Acuncom has been banned from Google Turkey. pic.twitter.com/xdzANSr2kz — ilyas teker (@ilyasteker) 5 сентября 2016 г. Сайт acunn.com больше не отображается в SERP Google […]... →

Ilya Teker, an SEO Director iProspect...... →

Posted by larry.kimOne of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings. But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings. Well, that is exactly what we’re going to research in this post. Are social ... →

It is that time of the month, here is our monthly Google webmaster report, where I summarize the most important webmaster/SEO related topics over the past month. If you missed the August report, make sure to scan through that to catch up...... →

Семинары, вебинары и конференции по SEO, SMM, email-маркетингу и другим направлениям... →

Семинары, вебинары и конференции по SEO, SMM, email-маркетингу и другим направлениям... →

A Local Search Forums thread has some Local SEO experts nervous and anxious about Google potentially phasing out their Google My Business phone support. Joy Hawkins said: I had a feeling this day was coming...... →

В статье предлагаются советы по оптимизации видео для продвижения сайта в поиске.... →

Posted by bridget.randolphHere at Distilled NY we’ve been running a hiring cycle, and it’s really brought front and center for me the key elements that make a digital marketing (and specifically SEO) candidate stand out from the crowd. So I wanted to share a few things I’ve learned in the process. For the purpose of this post, I’m going to tackle this topic from two angles (with 5 points on each, in true "10 Things I’ve Learned…" style): Part I: 5 attributes I now look for in any new analyst or consultant h... →

Показы объявлений по синонимам в Я.Директе, офлайн-поиск по приложениям на Android и многое другое... →

Показы объявлений по синонимам в Я.Директе, офлайн-поиск по приложениям на Android и многое другое... →

We took a break last week, but don’t worry; we’re back and we’ve got some big news to make up for it! Google changed their local review schema guidelines this week and Threadwatch has links to the full story. We’ve also got two stories from WebmasterWorld and Threadwatch about Google’s new policies for what it calls “intrusive interstitials.” Along with that, one of our SEO Chat gurus has a new... [Read More...] The post Let’s Talk About Review Schema Guidelines and Interstitials – Weekly Forum Update appea... →

Looks like we got a big update going on, this one in the Google local pack results. The local SEO community is going pretty hot...... →

Узнайте, как записаться в Школу интернет-маркетинга Яндекса и вернуться к старому дизайну ВК... →

Posted by luciamarinIn this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL. We’ll do it using Google Tag Manager and its variables. Why send a canonical from each page to itself?Javier Lorente gave us a very good explanation/reminder at the 2015 SEO Salad event in Zaragoza (Spain). In short, there may be various factors that cause Google to i... →

Posted by randfishKnowing what content to create is one of a marketer's most difficult jobs. It's all too easy to imagine your target audience and what they already appreciate, then create more of that. In today's Whiteboard Friday, Rand discusses why that's a bit short-sighted, and we should have a broader vision. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This one comes to us v... →

Узнайте, как записаться в Школу интернет-маркетинга Яндекса и вернуться к старому дизайну ВК... →

Кристиан Скалторп (Christian Sculthorp) — директор по маркетингу в AgencyAnalytics, сооснователь NaughtyNorth. Стратегию продвижения, разработанную Кристианом, успешно использует группа компаний Fortune 500. Привлечение органического трафика на сайт сегодня остается важнейшей задачей для любого SEO-специалиста. Не теряет своей актуальности и линкбилдинг. Именно эта стратегия помогает сайту «обрасти» авторитетом и связями, повысить PageRank страниц и продвинуться в […]... →