Статьи по тегу «SEO»

Статья не дает никаких призрачных надежд, никаких серебряных пуль, на этот раз все будет зависеть от вас, если вы решитесь, наконец, все сделать самостоятельно без помощи шаманов с SEO-бубнами. Для начала вот вам патент Google от 2003 года, свидетельствующий о том, что ТРАСТ дается странице не только от входящей ссылки, но и от ПРАВИЛЬНОЙ, полезной […]... →

Posted by dohertyjfI remember when I first started in SEO back in 2010 full-time. It feels like forever ago and yesterday at the same time. I was constantly plugged into the SEO Twitter firehose of information. I subscribed to the popular SEO blogs of the day, soaking up information about SEO that wasn’t even relevant to my day job at the time building links. While I read plenty of content about link acquisition, I also went deep into the geeky sides of technical SEO because it appealed to my web developer ... →

Posted by BrianChildsComing up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it's easy to burn through your initial list of blog titles in a few months. Coming up with good titles also takes a lot of time, and when you work on a team defining what's "good" becomes subjective. Because regular blogging has suc... →

Posted by sam.nemzerAs of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too. What has Google changed and why does it matter?The grouping of keyword volumes is a problem fo... →

Posted by rcancinoWith all the data that today's marketers can access, there's often still no substitute for the quality of information you can get from interviewing real people. In today's Whiteboard Friday, we welcome Rebekah Cancino -- a partner at Phoenix-based Onward and #MozCon 2016 speaker -- to teach us the whys and hows of great interviews. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I'm Rebekah Cancino. I'm a partner at Onwa... →

Англоязычные пользователи заметили, что Google может размещать блок результатов локального поиска внизу страницы выдачи. Обычно он расположен вверху, под объявлениями AdWords. На скриншоте ниже – пример такой ситуации: Как отметила специалист по локальному SEO Джой Хоукинс (Joy Hawkins), такое расположение блока встречается, но редко. Так что о каких-то значимых изменениях в SERP речь не идёт. Ранее в этом […]... →

The online learning market is becoming as crowded as the app stores. Ranku offers the equivalent of SEO assistance to make sure colleges with electronic courses convert visitors into students. Now Ranku (pronounced ran-koo) is being acquired by publicly traded education conglomerate John Wiley & Sons. A source familiar with the deal confirms to TechCrunch that the acquisition price was… Read More... →

Внимание: мест остается все меньше, спешите зарегистрироваться! О МАСТЕР-КЛАССЕ Его проведет гуру отечественного SEO - Алексей Чекушин, который поделится знаниями и кейсами, накопленными за последние годы интенсивной работы в SEO-отрасли. ПОЧЕМУ ВАМ ВАЖНО ПРИСУТСТВОВАТЬ НА МАСТЕР-КЛАССЕ? ✔ Прямое… Читать далее →... →

Открыта регистрация на главную конференцию по SEO... →

Posted by petewailesProgressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out... What's a PWA? Given as that Google came up with the term, I thought we'd kick off with their definition: "A Progressive Web App uses modern web capabilities... →

Google запустил новый вид расширенных сниппетов – для страниц с учебными курсами. Соответствующая информация добавлена в документацию для разработчиков. Обновление заметил SEO-специалист Аарон Брэдли (Aaron Bradley). Расширенные сниппеты этого типа включают заголовок курса; название организации, которая его проводит; и краткое описание. В результатах поиска они выглядят так: На скриншоте ниже – образец разметки: Напомним, что на днях Google снова […]... →

Posted by luciamarinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL. We’ll do it using Google Tag Manager and its v... →

Posted by Todd_McDonaldA steady rise in content-related marketing disciplines and an increasing connection between effective SEO and content has made the benefits of harnessing strategic content clearer than ever. However, success isn't always easy. It's often quite difficult, as I’m sure many of you know. A number of challenges must be overcome for success to be realized from end-to-end, and finding quick ways to keep your content ideas fresh and relevant is invaluable. To help with this facet of developin... →

Планировщик ключевых слов Google AdWords может менять заданные ключевые слова на собственные варианты и показывать статистику по ним. Отдельные специалисты отрасли заметили это нововведение ещё в июле, но известно о нём стало только сейчас. Так, например, при вводе словосочетания [search engine optimization] система заменит его на [seo]. Предполагается, что предлагаемый Google вариант – это наиболее […]... →

Первый этап продлится с 12 сентября по 2 октября. Участие в рейтинге бесплатное... →

Posted by MiriamEllisAlbuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, "Best green chile ever!!", "Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili," "My go-to for great huevos rancheros," and "Carne was awesome! Tender, flavorful, HOT!" The descriptions alone are enough to make one salivate, but the Yelp reviews for this gem of an eatery also tell another story — one s... →

Posted by Alan_ColemanHey Moz Blog readers.I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks.I hope these findings help you benchmark your KPIs and gain deepe... →

Welcome to another episode of SEO News! As always, I’m your host Mark Roberts. Sorry – I’m just practicing my newscaster voice because our communities have a TON of newsy discussions this week! Big changes and announcements from Google and Facebook take the fore, with a background discussion about automated tools that really shouldn’t be missed. Facebook Wants Advertisers to Improve Their Sites for Mobile Users Sounds familiar, right? First... [Read More...] The post Shrinking 6-Packs and Automated Tools: W... →

This week in search, we talked about some non statements from Google on that weekend update. Google did tell us it was not Penguin, so we should rule that out. Google reminded us that they can and will penalize links by widget makers. Google has penalized Turkeyâs largest network...... →

1-2 декабря 2016 года в центре Digital October пройдет главная SEO-конференция рунета «Optimization 2016». Площадка традиционно соберет основных игроков на SEO-рынке: руководителей ведущих интернет-агентств, представителей поисковых систем, аналитиков и интернет-маркетологов. В этом году в программе мероприятия сделан упор на исследования алгоритмов поисковых систем и взаимодействие SEO и других каналов. Как и в прошлом году, отдельный […]... →