Статьи по тегу «SEO»

Posted by rachelgooodmanmooreWhen first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it internally Purchase or outsource it There are pros and cons to both sides of the coin. Here’s an example: Say you’re looking to expand the selection of products your company sells. Building a new offering in-house would allow you complete control over the size and shape of the new product. The drawback? Building it yourself usually takes significant internal resou... →

Директор SEO-отдела агентства «Двигус» Денис Логанов написал колонку о продвижении сайта по онлайн-выдаче кредитов. Он пишет, что за полгода посещаемость сайта удалось увеличить практически с нуля до 10 тысяч визитов в месяц. По словам Логанова, это произошло не только благодаря механической оптимизации, но и за счет ряда методов по расширению бизнеса.... →

В 2013 году, чтобы пробиться в ТОП Google владельцу сайта приходилось работать с семантикой, структурой сайта, закупать ссылки на авторитетных ресурсах. Сейчас SEO-подходы изменились.... →

Posted by colleenharriscdkMay 2015 was full of big change in the search world. First, Google announced that, “More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan.” Then Google followed that up with the news that, “Search interest in ‘near me’ has doubled since last year with 80% of those searches occurring on mobile devices.” In response to these trends, Google updated the local extensions for AdWords, allowing businesses to bid on keywords that de... →

Posted by randfishAt first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus. Click on the whiteboard image above to open a high-resolut... →

Posted by atxutexas05(image credit: Flickr)Search optimization and engaging design always seem to be at odds. Things like banners and graphics that designers love often conflict with SEOs' need for crawlable content. However, this doesn’t always need to be the case. In fact, if you include various SEO requirements within the initial design mockups before a site’s launch, you can comfortably fit the needs of SEO and design together just like puzzle pieces. It all begins with the initial wireframe. What are w... →

Корпорация Mail.Ru Group приобрела контрольную долю образовательной площадки для программистов GeekBrains. Об этом Firrma сообщили в корпорации. Сумма сделки не раскрываются. Известно, что основатели GeekBrains останутся ее акционерами и продолжат возглавлять компанию. GeekBrains — образовательная платформа для программистов, которая предлагает более 50 онлайн-курсов по направлениям мобильная и веб-разработка, создание игр, дизайн, SEO и другим направлениям. По итогам курса студенты получают сертификат, под... →

Posted by Dr-PeteFrom Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I'm thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features listed below: Try it out now under the [Rankings] tab within any campaign, or... →

Posted by WilcoxAJWe’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We’ve all heard the gospel of great content being preached: "Just create great content, and the links will naturally come." While this may be true for brands with existing followings, it’s often a very different story for most SMBs. The fact of the matter is that if a brand lacks social presence and followers, it may get more eyeballs on its great content b... →

Content marketing company ScribbleLive announced today that it has acquired Linkdex. In a blog post, ScribbleLive’s Geoffrey Gualano said the deal will combine his company’s content marketing platform with Linkdex’s capabilities in search engine optimization: This acquisition streamlines content marketing and SEO software to empower an all-in-one marketing platform.… Read More... →

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Локальное продвижение крайне важно, если вы хотите привлечь больше клиентов... →

Posted by Dr-PeteGoogle is constantly testing new design elements, but over the past few months they've been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled out permanently. Here's an example of the basic change: Notice how each result (ads and organic) is wrapped in a container and visually separated on a gray background. These containers are calle... →

Что мы сделали и какие проблемы это решило? В конце 2015 года мы перевели работу отдела поддержки сайтов в Личный кабинет собственной разработки. Коротко о том какие возможности он дает: 1. Учет всех задач, так как мелкие задачи, задачи по исправлению ошибок и задачи от SEO-отдела зачастую терялись. 2. Учет времени работы специалистов по каждой […]... →

Posted by George-FreitagLast week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading.This has been a big year for local search, with Google launching a ton of changes related to local, including several change... →

Обзор важнейших событий прошедшей недели... →

Much of what I cover here are the statements made by Google. Some in the community have issues with how Googlers respond to SEO related questions. Some have issues with how those statements are interpreted. And some have issues with how one interprets them in a 70 character title as well...... →

Компания Moz официально объявила о сокращении штата компании на 28% и пересмотре дальнейшей стратегии бизнеса. По официальной версии руководства, решение об увольнении ряда сотрудников связано с тем, что агентство намерено сосредоточиться исключительно на профильной деятельности, связанной с SEO. «Мы направим наши усилия на основную SEO-деятельность, такую как: отслеживание позиций; разработку семантики; работу с дублированным контентом; on-page оптимизацию; […]... →

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Какие метрики следует использовать, чтобы показать ценность работы по поисковой оптимизации для клиента.... →