Статьи по тегу «SEO»

Posted by Alex-T When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that's established a strong relationship with its customers and built a community through the years, having such a neighbor can be detrimental. But what about a newly opened business? Does it have any chance of competing with popular brands? My experience has led me to believe there's only one way a locally owned busin... →

Posted by BeTopLocalHere’s a scenario that may be all-too-familiar: You’ve worked with your client to improve their SEO and optimize their pages for conversion. You've set up tracking software and done a great job of delivering qualified leads. Then your client complains they still aren't closing more deals. What gives? What if it's not the tech part of the funnel letting you down? What if your problem is of the human variety? “Hold up!” you’re thinking. “Not my problem!” Digital agencies often don't think ... →

SEO, контекст и email-маркетинг для начинающих и опытных специалистов... →

Posted by jenstarAre you ready for AMP? Ready or not, it's coming to the Google search results, and it's arriving in a big way. Google has announced that they'll be showing Accelerated Mobile Pages in their search results for the “ten blue links.” This means that sites that aren’t news-specific now have the opportunity to show AMP pages in Google’s search results.AMP is a very lightweight version of a webpage that has been stripped down of the many elements that cause a regular webpage to display slowly, su... →

Google обновил справку по терминологии SEO... →

Уинстон Бертон (Winston Burton) – вице-президент SEO-компании Acronym, более 10 лет работает в области поискового маркетинга. За последние 12 лет роль и обязанности SEO-специалиста претерпели значительные изменения. Возможно, пришло время задуматься над новым названием для этой должности. По мнению автора статьи, текущее наименование не совсем точно отображает ту роль, которую оптимизаторы играют в интернет-маркетинге сегодня. […]... →

Продолжаем рассказывать о том, как устроена жизнь digital-специалистов изнутри... →

Posted by MiriamEllis Researchers estimate that it’s up to 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in consumer satisfaction a priority. There's nothing more disheartening to a local business owner than receiving a very negative review — and given that as little as 13% of consumers will patronize a business with a 1- or 2-star rating, there may be nothing more important than the owner taking every possible step to resolve negati... →

Posted by ronell-smithTopic Trends, the latest feature added to Moz Content, allows marketers to quickly access a snapshot of the most popular and the most relevant content in any vertical.By accessing the content in the Content Search index, Topic Trends highlights the topics that were written about most frequently in the previous five days. Since the presidential election is the hottest thing going at the moment, it's little surprise that election news is dominant:Topic Trends displaying the most current,... →

Обзор важнейших событий месяца... →

Posted by gfiorelli1In 2011 I wrote a post here on Moz. The title was "Wake Up SEOs, the New Google is Here." In that post I presented some concepts that, in my personal opinion, we SEOs needed to pay attention to in order to follow the evolution of Google. Sure, I also presented a theory which ultimately proved incorrect; I was much too confident about things like rel="author", rel="publisher", and the potential decline of the Link Graph influence. However, the premises of that theory were substantially co... →

Google добавил на панель локальной выдачи Сети знаний ссылки на профили компаний в социальных сетях. Первой о нововведении сообщила эксперт по локальному SEO Джой Хоукинс (Joy Hawkins). Иконки социальных сетей и ссылки на профили в них расположены в нижней части панели: Ранее эта функция работала только для крупных брендов. Представители малого и среднего бизнеса могли предоставить […]... →

Posted by Cyrus-ShepardIs it time to rewrite the SEO playbooks? For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs. (This is the practice of pointing one URL to another. If you need a quick refresher, here’s a handy guide on HTTP status codes.) These tried and true old-school rules included: 301 redirects result in around a 15% loss of PageRank. Matt Cutts confirmed this in 2013 when he explained that a 301 loses the exact same amou... →

Владелец SEO-студии «Не всем» Павел Берсенёв написал для vc.ru колонку о ситуации на пензенском рынке разработки сайтов. Автор рассказал о том, как прошел путь от фрилансера до генерального директора, об исследовании региональной рекламы и историях клиентов.... →

Posted by Lesley_VosI write every day for my blog as well as other publications. I'm a big fan of guest posting, and every day I do everything I can to reinforce better writing. The problem: Content creation is time-consuming: Content marketers deal with multiple tasks: social media content (93%), newsletters (81%), articles for websites (79%), blogs (81%), in-person events (81%) and more. Lack of time is one of top 5 challenges for 51% of content marketers while 50% face the challenge of producing truly en... →

Posted by randfishIs the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat ... →

Posted by KelseyLibertContent marketers, does the following scenario sound familiar? You’re tasked with creating content that attracts publicity, links, and social shares. You come up with great ideas for content that you’re confident could accomplish these goals. However, any ideas that push the envelope or might offend anyone in the slightest get shot down by your boss or client. Even if a provocative idea gets approved, after feedback from higher-ups and several rounds of editing, you end up with a borin... →

Posted by dgochneaurMarta Turek speaking at Mozcon 2015When it comes to digital marketing conferences, the choices are overwhelming. From Minnesota to Austin, Seattle, Miami, New York, Los Angeles, Europe, and Asia, there seems to be an event nearly every week of the year. To me, one conference stands out as not your typical marketing conference: MozCon. Every July, for three days, 1,500 people from across the globe descend upon Seattle for the event.When I speak with colleagues, I hear over and over how th... →

Рэнд Фишкин (Rand Fishkin) — генеральный директор Moz, постоянный спикер крупнейших мировых конференций, посвященных SEO и маркетингу в интернете. Последний выпуск Whiteboard Friday Рэнд Фишкин посвятил влиянию роста голосового и диалогового поиска на стратегию и тактики SEO. Текущее состояние Сегодня эксперты отрасли наблюдают стремительный рост голосового и диалогового поиска. По мнению Рэнда Фишкина, пока эти тренды не будут оказывать заметного влияния на […]... →

Когда в крупных американских компаниях поисковый маркетинг встраивается в общие приоритеты? Почему для них поиск до сих пор остается сложной задачей, но в то же время важной? Чтобы ответить на эти вопросы, компания Clutch провела исследование совместно с диджитал-агентством R2integrated (R2i). В процессе исследования было опрошено 500 специалистов по маркетингу, а также комментарий дали признанные лидеры в области поискового продвижения. Основные результаты: Поисковое продвижение включается в маркетинг-микс... →