Статьи по тегу «SEO»

Posted by CraigBradford Strategy is hard enough if you understand it. It's even harder if you don't. If you understand it, you realize it's made up of many moving parts. If you don’t, the best you’ll come up with is some version of operational efficiency: building more links, writing more blog posts, making more video. Those activities aren’t strategies — and if you fail to differentiate your plan, you’ll find yourself forever chasing those who started before you, or falling behind better-funded competitors... →

This week in search we covered a possible Google algorithm update at the top of this week. I posted the monthly Google webmaster report. Google said they are going to expand AMP pages into the core mobile results...... →

Разбираемся, как делать SEO для лендинга и что вообще с ним делать, чтобы был результат... →

Posted by brianleejacksonAs marketers, we all want to achieve better ranking in the SERPs. Even with Google's recent design changes with ad placements, a lot of businesses and bloggers still rely a lot on organic search, and it isn't going anywhere anytime soon. Besides creating amazing content, building backlinks, and creating social signals; speeding up your website is a great way to help Google index and rank your site faster. Implementing a content delivery network (CDN) can be an easy way to see faster... →

Posted by randfishWhat's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic balance of both. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Wh... →

Netpeak Software представили кардинально новую версию своего SEO-анализатора сайтов – Netpeak Spider 2.1. Программа предназначена для проведения комплексного SEO-аудита: анализа основных SEO-параметров и выявления наиболее распространённых ошибок внутренней оптимизации сайта. Особенности новой версии: ● Определение более чем 50 видов ошибок ● 24 новых параметра и возможность их выбирать/настраивать ● Абсолютно новая таблица с результатами ● […]... →

The SEO debate on using subdomains and subdirectories is one of those things that will never die. But Google's John Mueller said in a Google Hangout on Google+ the other day that it really doesn't matter that much...... →

Стала доступна 3 часть бесплатного издания с готовыми решениями и проверенными рекомендациями, которые помогут продвигать сайты быстрее и эффективнее... →

Стала доступна 3 часть бесплатного издания с готовыми решениями и проверенными рекомендациями, которые помогут продвигать сайты быстрее и эффективнее... →

Posted by Alex-T When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that's established a strong relationship with its customers and built a community through the years, having such a neighbor can be detrimental. But what about a newly opened business? Does it have any chance of competing with popular brands? My experience has led me to believe there's only one way a locally owned busin... →

Posted by BeTopLocalHere’s a scenario that may be all-too-familiar: You’ve worked with your client to improve their SEO and optimize their pages for conversion. You've set up tracking software and done a great job of delivering qualified leads. Then your client complains they still aren't closing more deals. What gives? What if it's not the tech part of the funnel letting you down? What if your problem is of the human variety? “Hold up!” you’re thinking. “Not my problem!” Digital agencies often don't think ... →

SEO, контекст и email-маркетинг для начинающих и опытных специалистов... →

Posted by jenstarAre you ready for AMP? Ready or not, it's coming to the Google search results, and it's arriving in a big way. Google has announced that they'll be showing Accelerated Mobile Pages in their search results for the “ten blue links.” This means that sites that aren’t news-specific now have the opportunity to show AMP pages in Google’s search results.AMP is a very lightweight version of a webpage that has been stripped down of the many elements that cause a regular webpage to display slowly, su... →

Google обновил справку по терминологии SEO... →

Уинстон Бертон (Winston Burton) – вице-президент SEO-компании Acronym, более 10 лет работает в области поискового маркетинга. За последние 12 лет роль и обязанности SEO-специалиста претерпели значительные изменения. Возможно, пришло время задуматься над новым названием для этой должности. По мнению автора статьи, текущее наименование не совсем точно отображает ту роль, которую оптимизаторы играют в интернет-маркетинге сегодня. […]... →

Продолжаем рассказывать о том, как устроена жизнь digital-специалистов изнутри... →

Posted by MiriamEllis Researchers estimate that it’s up to 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in consumer satisfaction a priority. There's nothing more disheartening to a local business owner than receiving a very negative review — and given that as little as 13% of consumers will patronize a business with a 1- or 2-star rating, there may be nothing more important than the owner taking every possible step to resolve negati... →

Posted by ronell-smithTopic Trends, the latest feature added to Moz Content, allows marketers to quickly access a snapshot of the most popular and the most relevant content in any vertical.By accessing the content in the Content Search index, Topic Trends highlights the topics that were written about most frequently in the previous five days. Since the presidential election is the hottest thing going at the moment, it's little surprise that election news is dominant:Topic Trends displaying the most current,... →

Обзор важнейших событий месяца... →

Posted by gfiorelli1In 2011 I wrote a post here on Moz. The title was "Wake Up SEOs, the New Google is Here." In that post I presented some concepts that, in my personal opinion, we SEOs needed to pay attention to in order to follow the evolution of Google. Sure, I also presented a theory which ultimately proved incorrect; I was much too confident about things like rel="author", rel="publisher", and the potential decline of the Link Graph influence. However, the premises of that theory were substantially co... →