Статьи по тегу «SEO»

За последний год в поисковом маркетинге случилось такое количество изменений, которое не наблюдалось за все 5 предшествующих лет. Поисковые системы эволюционируют на глазах, впитывая новейшие достижения высоких технологий.... →

Posted by nikkielizabethdemereThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show... →

Posted by PaidInsightsYour AdWords account doesn't need to be complex to be profitable, but there are a few (often forgotten) settings and tweaks that can make a huge difference in ROI. Many times these "small" things can be the difference between losing and making money on your ad spend.I took over an account that wasn't in horrible shape, but it needed a little help to stop the bleeding.I’ll walk you through my initial steps to make this account profitable:Tracking conversionsMaking sure conversions are b... →

Posted by KaitlinThere are lots of myths and misconceptions surrounding the subject of international SEO. I recently gave a Mozinar on this; I'd like to share the basis of that talk in written form here. Let’s first explore why international SEO is so confusing, then dive into some of the most common myths. By the end of this article, you should have a much clearer understanding of how international SEO works and how to apply the proper strategies and tactics to your website.One common trend is the lack of ... →

Учебный центр Search Engine Education приглашает на июльский поток SEO-Интенсива. SEO-Интенсив – курс по обучению продвижению Вашего сайта в поисковых системах. Курс идеален для: Предпринимателей; Маркетологов; Руководителей проектов; Начинающих оптимизаторов. За 4 дня Вы сможете пройти путь от… Читать далее →... →

Posted by Tom.CapperSampling is a process used in statistics when it's unfeasible or impractical to analyse all the data that exists. Instead, a small, randomly selected subset is used to keep things manageable. Many analytics platforms use some sort of sampling to keep report loading times in check, and there seem to be three schools of thought when it comes to sampling in analytics. There are those who are terrified of it, insisting in unsampled versions of any report. Then there are those who are relaxed... →

Материал подготовлен и представлен seo-специалистом компании ЛемонДог Толстенко Александром. Данные актуальны на 13.06.16. Кейс продвижения сайта такси хорошо описывает, как можно развивать свой ресурс естественным путем, без накрутки поведенческих факторов и закупки ссылок, с минимальными затратами на разработку и продвижение. Исходные данные Сайт: http://taxideshevo.com/Тематика: перевозка пассажиров (служба такси)Регион: Санкт-ПетербургТИЦ 0, PR 0Возраст домена: 186 днейТрафик: 0-5 чел/суткиНачало продви... →

This week in search, we saw changes to the Google local algorithm and results. We also reported on how it doesnât seem there was a massive Google update earlier this week. We ran a poll on Penguin, do you think it will run again...... →

Главные тенденции 2016 года... →

Over the past couple weeks, I've been seeing sporadic reports from some local SEO experts that the local results are becoming more "hyperlocal" and/or fewer results are showing for local specific queries...... →

Posted by randfishOne decision that you'll have to live with for quite a long time is the domain name you choose for your site. You may have a list of options that you know are available, but what should you keep in mind when you sit down to make the decision? In today's Whiteboard Friday, Rand covers eight criteria for picking a winner. Click on the whiteboard image above to open a high resolution version in a new tab! Welcome to Rand's rules (for choosing an effective domain name)Howdy, Moz fans, and welc... →

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Редакция SEOnews объявляет итоги седьмого рейтинга «SEO глазами клиентов». В 2016 году в рейтинге участвовали 72 компании и 720 клиентов, оценивших работу своих подрядчиков. В этом году в итоговой таблице рейтинга произошли значительные изменения. Особенно это заметно в топ 10, где помимо традиционных лидеров оказались компании, ранее не входившие даже в топ 20 или вовсе […]... →

Читатели SEOnews назвали компании, которые, по их мнению, достойны занять топовые места в рейтинге... →

Джо Холл, основатель SEO-компании Hall Analysis, создал генератор разметки JSON-LD. Воспользоваться им могут все желающие. Инструмент прост в работе. С его помощью можно быстро сгенерировать корректную JSON-LD разметку для любой страницы на сайте. Для этого нужно: Выбрать нужный тип разметки структурированных данных из выпадающего меню слева (товар, мероприятие, организация и т.д.). Заполнить форму регистрации – по […]... →

В 2016 году в рейтинге участвовали 72 компании и 720 клиентов, оценивших работу своих подрядчиков... →

SEO-специалист, маркетолог и сооснователь сервиса для веб-аналитики Moz Рэнд Фишкин рассказал, как преобразовать маркетинговые метрики в финансовые данные, важные для руководителей и инвесторов. Редакция vc.ru публикует перевод материала.... →

Posted by Isla_McKettaFeel like you're already over the term "storytelling" without ever really having understood how you can successfully apply it to your writing? You aren't alone. Like so much jargon, this amazingly powerful and useful word is in serious danger of being consigned to LinkedIn profiles and marketing parody. Even storytelling guru Annette Simmons is over the way we're teaching storytelling as a content cure-all. "We need to stop 'telling stories' that oxytocin or the magic of a 'narrative a... →

Posted by MiriamEllisThe Palace of Fine Arts in San Francisco. Image courtesy of Mike Behnken on Flickr.The civics of local: Caring about your communityFrom Golden Gate Park in San Francisco to Central Park in New York City, with all of the town greens, plazas, fountains, schools, and libraries in between, America’s lasting community resources stand as a testament to our civic-minded past. Town fathers, city boards, and citizens of former times dedicated themselves to enriching local life by creating public... →

Posted by AnnSmartyMost of those reading this probably already know about heat maps. But stay with me while I give a quick explanation to those who don't. A heat map is a visual graph delivered in a unique style. Rather than showing straight statistics, it works by using different colors to show things like... Mouse movement: Where the mouse was moving (my means of mouse-tracking) Click tracking: Where the actual click occurred Scroll tracking: How far down the page the visitor scrolled Eye tracking: Where ... →