Статьи по тегу «SEO»

Эволюция технологий и стратегий продвижения, новые способы измерения показателей, развитие направления технического SEO – эти аспекты сегодня выходят на первый план и заметно трансформируют рынок. Что же измениться в 2016 году для e-commerce? Рассмотрим подробнее.... →

Posted by serpschris[Estimated read time: 7 minutes] One of the biggest takeaways from SearchFest in Portland earlier this year was the rapidly rising importance of semantic search and structured data — in particular Schema.org. And while implementing Schema used to require a lot of changes to your site's markup, the JSON-LD format has created a great alternative to adding microdata to a page with minimal code. Check out Mike Arnesen's deck from his SearchFest talk, "Understanding & Facilitating Semantic Se... →

Специалист интернет-агентства Dfaktor.ru Глеб Виноградов написал для vc.ru колонку, в которой рассмотрел схемы работы недобросовестных SEO-студий и рассказал, как на самом деле должно проводиться продвижение сайта.... →

This week our communities are talking about Microsoft’s acquisition of LinkedIn, the specter of the online advertising bubble, marketing to women, Net Neutrality, and more! We’ve got some great stories from WebmasterWorld, Cre8asiteforums, Threadwatch, and SEO Chat – all the usual suspects. Here’s the scoop: Microsoft to Acquire LinkedIn For $26.2 Billion By the end of this year, Microsoft will be the proud owner of a shiny new LinkedIn. Microsoft... [Read More...] The post Net Neutrality, Vanity TLDs, and ... →

This week in search, I explain that this may be the last week I try this new microphone...... →

Posted by George-FreitagWhether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery. With answers for business owners, SEOs dabbling in local search, and those at enterprise-level searching for a broad solution, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!). Click on the whiteboa... →

Posted by RuthBurrReedy[Estimated read time: 16 minutes] On February 17th, sports news and opinion blog SB Nation posted a longform story titled “Who is Daniel Holtzclaw?” The story, which took a sympathetic viewpoint on convicted rapist Daniel Holtzclaw, sparked a huge amount of controversy among SB Nation readers and garnered the blog a great deal of media attention. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure.” In the aftermath, SB Nation’s parent company, V... →

Posted by BopDesignThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 6 minutes] We’ve been pitched a blog post about hoverboards. While hoverboards are pretty cool and I’d like to own one, our business and our blog have absolutely nothing to do with hoverboards. Why did we get pitched a post about hoverboards? Most l... →

I am seeing some really early signs from the SEO community chatter around a possible Google update. It is really early...... →

Posted by randfishIt's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. And I'm not alone: And that's just a sampling of the many, many kind pieces of feedback we've received the last few weeks (OK, there's even more than that... just keeps going). But today, we're upgrading it further with three of the most requested features since launch. Keyword volume is now internationalSince launch... →

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Posted by MiriamEllis[Estimated read time: 7 minutes] Coworking office spaces have existed for more than a decade around the globe, and I consider it a testament to their growing popularity for start-ups and agencies that I’ve been seeing an increasing number of questions about them in recent times at places like the Moz Q&A forum and elsewhere. The burning question on everybody’s mind is: do coworking locations meet or fall afoul of the official Guidelines for Representing Your Business On Google? This art... →

Posted by katykatztxImagine launching a company without any research or a business plan — without having a concept of the market size, nor even knowing if there are any competitors. It would be absurd, right? As an entrepreneurship major in college, I spent a full year working on business plans, which are integral to a solid strategy and the backbone of most successful companies. Even the businesses that “got lucky” started with some semblance of a framework early on. Sure, there has been talk about busine... →

Posted by tylermurrayIt’s been a busy quarter for the Moz Content team, and we’re excited to share the results of our hard work! During the first few months after launch, we focused most of our energy on improving the Content Audit workflow with a few stability- and speed-related updates sprinkled in. This quarter we’ve had the opportunity to explore exciting ideas that create unique insights for you, our awesome users! These are the first (but definitely not the last) round of innovative additions for the ... →

Проверка обратных ссылок сайта — частая задача оптимизатора, возникающая при необходимости мониторинга своего проекта, анализа ссылочных стратегий конкурентов, при решении проблем с антиспам-алгоритмами Пингвин и Минусинск. Инструментов для анализа ссылок на рынке мало, так как это требует больших серверных мощностей и работы квалифицированных программистов. Именно поэтому основные из них платные, где стоимость начинается от 45$ в месяц. При постоянной работе с ссылками инструмент окупается, но при необходи... →

Posted by Dom-Woodman[Estimated read time: 13 minutes] What will this post help you do Work with very large amounts of data. E.g. internal link audits, backlink audits, log file analysis Perform complicated queries on data quickly. Improve how you work on problems by forcing you define exactly what you’re looking for, rather than wandering aimlessly through data. What do we do when the workhorse fails?What do you do when Excel fails? Maybe you have more than a millions row of data. Perhaps you’ve tried to f... →

This week in my search video, I try the new microphone one more time - let me know if it is good or bad and Iâll switch it out if it is bad...... →

Недавно мы начали вести работу по разметке графа ссылок на естественные и SEO-ссылки. Мы изначально взялись за непростой путь, в отличии от большинства оптимизаторов: 1. Мы не считаем определенный донор на 100% плохим или хорошим. На любом сайте могут быть естественные и SEO-ссылки 2. Мы не загружали всем известные базы доноров из бирж, чтобы алгоритм одинаково работал для всех известных и закрытых сервисов получения SEO-ссылок По сути, выбранный нами подход подразумевает единственное решение — обучение алг... →

Posted by randfishPicture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday. Click on the whiteboard image above to open a high ... →

Вы научитесь правильно определять своих конкурентов, качественно выполнять внутреннюю и внешнюю оптимизацию сайта, а также анализировать все работы. Благодаря домашним заданиям и практическому VIP-дню, Вы сможете применить все полученные знания на своем проекте. Старт обучения: 21 июня… Читать далее →... →