Статьи по тегу «SEO»

В рубрике «Экспертиза» – интернет-магазин ювелирных изделий «TOPGRANT». В рамках SEO-оптимизации мы рекомендуем выносить подпись из логотипа в отдельную текстовую строку и располагать ее непосредственно под изображением (под картинкой). Этот шаг позволит сделать ее более читабельной не только для посетителей сайта, но и для поисковых роботов. Телефоны являются важными факторами ранжирования и определения региональности сайта, […]... →

Posted by bridget.randolph[Estimated read time: 9 minutes] Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides here. Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. And back then, the big question everyone was asking was, “what should my mobile strategy be?” Even then, things were shifting. At one of my early ... →

Мы завершили уже три этапа – регистрацию участников, прием проектов и телефонные интервью с клиентами. Впереди самое важное – подсчет голосов... →

Одна из ведущих фармкорпораций выбрала победителя тендера на SEO продвижение... →

Posted by MiriamEllis[Estimated read time: 9 minutes] Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go? Volumes of excellent free advice have been written for small businesses about creating quality, optimized local landing pages, but today, I’d like to talk about a topic that has received much less attention: helping customers discover locations when you’ve got a ton of them. This article is for the medium-... →

Считаешь себя крутым? Редакция SEOnews и компания Aberix предлагают проверить свои знания... →

Posted by Tom-AnthonyApp search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionTom: Howdy, and welc... →

Posted by David_FarkasCreating content for local link building can be intimidating.Sure, you know your business. You know your area, but do you know what locals want to read about?You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork.I don’t either, which is why I like to go in educated.Enter Moz Content.Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most popular content. You can figure out whi... →

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Posted by Danielle_Launders[Estimated read time: 3 minutes] In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Wait, what’s a MozTalk, you ask? Well, let me tell you! MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant to online marketing. These one-night events are a way to engage and share ideas amongst the community, meet old friends and new (... →

Posted by Laura.Lippay[Estimated read time: 9 minutes] (header image photo by H.L.W. from the Blind Photographers Flickr Group.) Happy Global Accessibility Awareness Day! 39 million people are blind. 285 million are visually impaired. 15% of the world’s population — over a billion people — have some form of disability. Disabilities can come in many shapes and forms: physical, cognitive, visual, hearing. How does someone who is blind check their email? How does someone who can’t hear decipher any of the tens... →

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Сегодня проходит онлайн трансляция конференции "SEO 2016" Присоединяйтесь: http://megaindex.tv/seo2016/... →

Posted by JamesAgate[Estimated read time: 9 minutes] For the most part, articles on content promotion focus on launching new content. Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content. We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what's on hand over indiscriminately pumping out new content. For the following exercise, we need to start by identifying the content assets; we’ll be lo... →

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Аутсорсинг-партнерство повышает стандарты отрасли, качество обслуживания клиентов и упрощает коммуникацию между агентствами... →

Posted by rjonesx.[Estimated read time: 13 minutes] I joined Moz in August of 2015 and fell right into the middle of something great. Rand had brought his broad vision of a refined yet comprehensive SEO keyword tool to a talented team of developers, designers, data scientists and project managers... and now, me. I was hoping to ease in with a project that was right up my wheelhouse, so when the "Volume" metric in Keyword Explorer was pitched as something I could work on, I jumped right on it. In my mind, I ... →

Posted by Demo DuckBy now you’re probably well aware of the benefits of including video in your content marketing strategy. It can increase time on site, improve your chance of showing up in organic search results, differentiate you from your competition, and humanize your brand. But if you’ve never produced video content in-house before, it can be a scary proposition. If you’re new to the world of business video, don’t fret.Here are 10 steps to creating your very own in-house video content:1. Identify the ... →

Posted by Aleyda[Estimated read time: 9 minutes] I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you've been doing SEO for a while, I bet you've also had a few clients — even big ones — coming to you after they've tried to do structural web changes or migrations of any type without taking SEO best practices into consideration. Whenever this happens, your new client comes to you for h... →

Каким будет рынок поисковой оптимизации к концу десятилетия в деньгах и умах... →