Статьи по тегу «SEO»

Posted by MatthewBarbyThe traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well. “The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND. POUND enables BuzzFeed to predict the po... →

Posted by SMPoultonGoogle Analytics (GA) is a wonderful and powerful tool, but all too often it can lead to some poor decision-making based on incorrect Channel Grouping attribution. Of course, you should already have a well-defined and enforced UTM tagging strategy (if not, this excellent article from Annie Cushing will get you up to speed), but the continued, diverse expansion of the Internet often means you’ll never be able to account for all inbound traffic.Note: If you’ve never heard of Channel Groupin... →

Принять участие в рейтинге могла любая компания, специализирующаяся на продвижении сайтов в поисковиках... →

Каково чистое влияние ссылочной массы на ранжирование сегодня?  Дмитрий Шахов расскажет об этом 29 апреля в 12:00 на открытом вебинаре. Спешите занять места в вебинарной комнате!... →

Posted by KelseyLibert[Estimated read time: 9 minutes] In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit. If you’ve been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’v... →

Для вывода сайта в ТОП базовой оптимизации и закупки ссылок уже недостаточно. Достигнуть желаемого результата помогут анализ конкурентов и комплексный подход... →

Предстоящее обновление алгоритма «Пингвин» до версии 4.0 может стать последним в его истории. Об этом заявил аналитик отдела качества поиска Google Гэри Илш (Gary Illyes) в Twitter. @RyanJones it's likely there won't be "next one" @bhartzer — Gary Illyes (@methode) 21 апреля 2016 г. Скорее всего, Илш имеет в виду то, что ручных вмешательств в работу алгоритма больше не будет. Как известно, долгожданный апдейт переведёт Penguin в режим непрерывных автоматических обновлений. С этого времени он будет работать... →

Posted by Dr-PeteFour years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I've learned a lot along the way, but there's one nagging question that I've never been able to answer with any satisfaction. Can we use past Google data to predict future updates?Before any analysis, I've always been a fan of us... →

И сегодня гостем нашей рубрики стал проект по поиску людей «International Human Search» Начнем с главного -  выбор блогового движка для коммерческого сайта является большим минусом для продвижения. Это может быть удобно вам и посетителям, но для серьезного SEO нужно будет начать со смены движка. Сайт должен иметь стандартную структуру сайта услуг. Заголовки Title некорректны. […]... →

Posted by randfishWhat have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit abou... →

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Posted by alehbarysevichIf you are the marketing manager of a local business, then you know that building a strong online presence in your local community is the key to success in terms of attracting new customers, increasing word of mouth referrals, and maintaining customer loyalty. Therefore, it's important that you focus on building a presence that reaches your customers wherever they are online.In this post, I'll show you some ways to do just that.Complete your local listingsThe most important local inf... →

Posted by Kristina Kledzik[Estimated read time: 9 minutes] If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?” This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn't affect rankings immediately. That makes it hard to tie an individual link to SERP rankings incr... →

I love the Local Search Forum because these SEOs are so knee deep into the local search results that it is amazing what they pick up on. One local SEO said she thought that Google had a handle on not showing duplicate listings in the local pack...... →

Аналитическая компания Borrell Associates опубликовала прогноз расходов на услуги цифрового маркетинга в США на период до 2020 года. Согласно данным отчёта, совокупные затраты на этот канал продвижения в шесть раз превысят вложения в рекламу и составят $640,93 млрд против $104,48 млрд соответственно. Услуги цифрового маркетинга в отчёте включают рекламу, но также распространяются на такие направления, как управление онлайн-присутствием, отношения с общественностью (PR), создание контента, мониторинг репута... →

Posted by EricEnge[Estimated read time: 12 minutes] The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices, and that means you should be, too. It means you need to have a mobile-first mentality. The investments by these com... →

Posted by n8dogWe run a Software as a Service business called Highrise that recently spun-off from Basecamp. As soon as we started looking at our users and some of the things they did, I noticed folks canceling their Highrise account a day after creating it. They didn't even bother to create any data. Just in, "Nah," and out.We had to find a way to fix this.Luckily, by using a technique uncovered via our onboarding emails, we were able to remedy the problem. We did it using insight from a secret tool in our... →

Posted by JoyHawkins[Estimated read time: 7 minutes] I regularly hear things in the Local SEO world that many people believe, but which are completely false. I wanted to put some of these myths to rest by listing out the top 9 Local SEO myths that I run into most frequently. 1. Deleting your listing in Google My Business actually removes the listing from Google.Business owners will often question how they can get rid of duplicate listings on Google. One of the more common things people try is claiming the d... →

Posted by larry.kim[Estimated read time: 13 minutes] Does organic click-through rate (CTR) data impact page rankings? This has been a huge topic of debate for years within the search industry. Some people think the influence of CTR on rankings is nothing more than a persistent myth. Like the one where humans and dinosaurs lived together at the same time — you know, like in that reality series "The Flintstones"? Some other people are convinced that Google must look at end user data. Because how in the world ... →

The biggest news this week is the round of manual actions sent out by Google, mostly to bloggers, about unnatural outbound links. But our communities have also been interested in discussing how eCommerce stores and Amazon interact. One of our posters on Threadwatch has picked up a neat study about Amazon ranking factors from Ripen eCommerce, and on SEO Chat users are talking about how an eCommerce site that also... [Read More...] The post Amazon and eCommerce: Weekly Forum Update appeared first on Internet ... →