Статьи по тегу «SEO»

Posted by CosetteJarrettThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 12 minutes] Whether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications. ... →

"Минусинск" "Яндекса" охватил 7103 сайта за год существования... →

Posted by dudleycarr[Estimated read time: 3 minutes] At the end of last year, we launched Moz Local Insights, and then I read this comment on Phil Rozek’s blog: “To be honest, we’ve been finding issues in the citation quality — it seems like their directory partners are changing up how they update information and not keeping stuff as consistent as we’d all like. I’d like Moz to focus on that and make that rock solid first — because right now, we really can’t rely on the results we’re getting from InsiderPag... →

15 мая пессимизирующему алгоритму Минусинск исполнится год. За это время алгоритм ограничил в ранжировании суммарно 7103 сайта, использующих SEO-ссылки для манипуляций поисковой системой. Об этом сообщила аналитик безопасного поиска Яндекса Екатерина Гладких изданию SEOnews. 5705 пессимизированных сайтов пересмотрели свое отношение к такому способу продвижения и вышли из-под ограничений, а 1398 все еще ограничены в ранжировании. Из сайтов, находящихся в зоне риска, более 40 000 уменьшили количество входящи... →

Редакция SEOnews поговорила с Яндексом и представителями агентств о том, что произошло за год после запуска «Минусинска»... →

Posted by Angela_Petteys[Estimated read time: 23 minutes] Setting up and using Yoast SEO When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.... →

Posted by ksalehYour website's copy is far more important than you realize.Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy.Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives.Unfortunately, far too many e-commerce... →

18 мая команда MegaIndex проводит онлайн конференцию "SEO 2016". Перед Вами выступят всем хорошо известные эксперты, которые поделятся актуальной информации и свежими тенденциями рынка. В этом году ведущим выступит Дмитрий Севальнев. Вопросы докладчикам Вы сможете задать непосредственно в прямом эфире через социальные сети или специальную кнопку на странице трансляции. Регистрация уже открыта: http://megaindex.tv/seo2016/... →

Как показали результаты недавнего исследования Borrell Associates, в ближайшие годы расходы компаний на поисковую оптимизацию будут расти. Колумнист Search Engine Land Джейсон Демерс (Jayson DeMers) проанализировал факторы, которые будут влиять – как позитивно, так и негативно – на рост рынка SEO.  Полученные им результаты выглядят так: Позитивные факторы Больше поисковых сессий. Есть вероятность, что число поисковых сессий на одного пользователя в будущем будет расти. Молодые люди, которые приходят на с... →

Posted by Dr-PeteWhen we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney client tells us he only cares about ranking #1 for "taylor swift downloads," because he heard that gets a lot of traffic.Maybe I'm exaggerating. Keyword discovery is a critica... →

Most businesses live or die on Google search rankings. If you can’t crack the top few results, it’s almost impossible to consistently drive organic traffic to your site. But how does Google decide which sites appear at the top of the results list? It uses Googlebot, a proprietary automated software script to “crawl” every website on the Internet and create an index… Read More... →

Posted by MoosaHemaniThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 13 minutes] An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers. Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions fo... →

This week in search we posted our monthly Google webmaster report. I covered the Google web spam report which showed Google issued about 500 manual actions per hour last year. Google penalized a lot of big airline sites for showing product rich snippets in a spammy way...... →

Posted by randfishKeyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In today's Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for your SEO campaigns. Click on the whiteboard image above to open a high resolution version... →

Posted by CosetteJarrettWhether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications. That’s why I’ve teamed up with my digital PR team at Clearlink to compile a list of our favorite outreach tactics. Finding an email address1. Share prospect lists via BuzzStreamBuzzStream allows you to share prospect lists with fellow digital PR specialist... →

This month was pretty packed with a ton of SEO tips but the big items included many penalties, mostly manual actions. We had product review penalties, rich snippet penalties...... →

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По словам создателей сервиса, его главная миссия – сделать фриланс в Рунете удобным, простым и безопасным... →

Posted by purna_v[Estimated read time: 13 minutes] Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll look at how voice search will shake things up for us digital marketers and examine all the wonderful things that can come from it. But first, here’s a question for you. If you wanted to find out who Microsoft’s current CEO is, what would you search for if…. a) You were on your computer and typed in your search phrase? OR b) You were talking into... →

Posted by gmehrguth[Estimated read time: 5 minutes] Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn't always justify the ROI. A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns. After much testing, here are some of my favorites that every small business should have in their tool box. [Editor's Not... →