Статьи по тегу «SEO»

Google's John Mueller wrote on Google+ that both browsers and crawlers support HTTP/2 web server configuration and he recommends that if you have a choice, you go with it. But he made it clear that going HTTP/2 with your server does not have a direct SEO benefit...... →

Posted by EricaMcGillivrayAs an online marketer, Local SEO and Marketing sometimes feels like you're 8 years old and don't know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that's part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced... →

Posted by EricaMcGillivrayAs an online marketer, Local SEO and Marketing sometimes feels like you're 8 years old and don't know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that's part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced... →

Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition. To bring more clarity and... →

Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition. To bring more clarity and... →

Обзор событий из мира поисковой оптимизации за прошедший месяц... →

Google's Paul Haahr, a lead ranking engineer at Google for 14+ years...... →

Posted by FelixProOptimizationThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 7 minutes] Website loading speed is a priority for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. Truth is, nowadays people don’t have the patience to wait more than five seconds for a page to load.... →

Skepticism is a healthy thing to have in the SEO world. If there’s one thing I learned from Fathom, it’s that you should always be hunting for the truth with your own hands and eyes. That’s not to say that you should never listen to anyone else…too much skepticism turns to paranoia. But this week, we’ve got some great threads with a healthy amount of skepticism in them. They’re simply... [Read More...] The post The Healthy Skeptics and the AdWords Redesign: Weekly Forum Update appeared first on Internet Mar... →

Если вы не спец в SEO, не продвигаете сайты каждый день, и не «варитесь» в это теме постоянно, то возможно вы делаете что-то не так... →

I am just done with it all. I am sick of it. I spent 12.5 years of my life writing about the changes happening in the search industry, ranking changes, Google updates, etc...... →

И вновь на наших страницах подробный разбор сайта: SEO, юзабилити и немного веб-аналитики. На этот раз нашим гостем стал сайт фабрики картонных коробок Ronbel.ru. SEO Основной трафик на сайт сейчас идет из поисковых систем, поэтому всегда следует уделять внимание оптимизации. Необходимо прописать корректные теги заголовков H#. Например, на главной странице верхний текст «Производим коробки любых […]... →

Posted by DavidPierce[Estimated read time: 3 minutes] Technology makes it easier than ever to learn about people and the world around you. Despite significant progress, however, the tech community has left a gaping hole unaddressed: the tools available to our dogs to engage in social media marketing are completely unsatisfactory. So, what's UpDog? UpDog is our new company-wide initiative to bring the benefits of human social media marketing to the canine world. If you haven't noticed, we love dogs here at M... →

Posted by FelixProOptimizationWebsite loading speed is a priority for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. Truth is, nowadays people don’t have the patience to wait more than five seconds for a page to load. If your website is not loading fast enough, you will lose potential customers.With more than 50% of online traffic coming from mobile devices, everyone expects a site to load almost instantaneously. With that in mind, in this article, I will show you how... →

Posted by randfish[Estimated read time: 13 minutes] Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcr... →

Posted by Craig_BradshawThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 19 minutes] As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we're looking into what competitors are doing from a link building perspective. Thankfully, th... →

Зарубежные оптимизаторы и вебмастера заметили признаки возможного обновления алгоритма ранжирования Google. Пока сообщений на эту тему немного. Не исключено, что речь идёт об очередном тесте. Ummm... a lot of movement in UK SERP results today for sites we monitor... anybody else notice anything? #seo @rustybrick — Andy Morley (@Andy_Morley) 29 марта 2016 г. Изменения в поисковой выдаче Google показали такие инструменты мониторинга SERP, как RankbRanger, SERPMetrics, SERPs.com и Mozcast. Эта ситуация обсуж... →

Posted by Laura.Lippay[Estimated read time: 4 minutes] Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don't think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page. Accessibi... →

Posted by nikkielizabethdemereHere’s a crazy statistic. On average, Twitter sees 500 million tweets per day. Out of all of the interactions people have with these tweets, 92% of them involve clicking links. For some of us, getting in on that action feels as easy as chatting with a barista at the local coffee shop. For others, getting website traffic from Twitter may as well be alchemy. That's okay, since it actually is possible to turn Tweets into gold. I promise. CaveatsIf your target audience is on Twitte... →

Наличие нескольких тегов title на одной странице не является проблемой для Google. Об этом заявил представитель поиска Джон Мюллер (John Mueller). «Такая ситуация не вызовет у нас каких-либо затруднений», - отметил специалист. @kleinja @methode It doesn't cause any problems for us, so if you need to use it for something else, go for it! — John Mueller (@JohnMu) 26 марта 2016 г. Напомним, в январе этого года Мюллер заявил, что тег title не является критически важным сигналом для ранжирования, в отличие от е... →