Статьи по тегу «SEO»

Posted by sam.nemzer[Estimated read time: 6 minutes] A quantitative analysis of the claim that topics are more important than keywords.What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz’s new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as keywords. The idea under discussion is that, since the Hummingbi... →

Posted by sam.nemzer[Estimated read time: 6 minutes] A quantitative analysis of the claim that topics are more important than keywords.What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz’s new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as keywords. The idea under discussion is that, since the Hummingbi... →

Sad news this week: we heard through a senior member of SEO Chat that one of our dearest and longest standing members, Fathom, has passed away. We’ve all been remembering him in our own way. News is flowing in from other parts of the world, too, and our communities are slowly moving forward. You can find a thread below to share memories of Fathom, and along with them some of... [Read More...] The post Remembering Fathom: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.... →

Posted by Whitespark[Estimated read time: 6 minutes] Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building. Click on the whiteboard image abo... →

Posted by Whitespark[Estimated read time: 6 minutes] Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building. Click on the whiteboard image abo... →

Posted by tomcoad“The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.” Oxford English Dictionary's definition of brand awarenessHow does anyone, not least a search engine, quantify brand awareness? Is it possible to accurately measure a consumer’s familiarity of a brand, and how can a search engine use this as an accurate metric from which it can factor it into a ranking algorithm? And if it could, can this be influenced by external factors, suc... →

A Google My Business Help thread has a local SEO who is furious with Google that over 60 of his clients were suspended from Google My Business (the local maps listings) overnight because he manages all these clients in a single account...... →

Очередная статья в рубрике переводов — учимся настраивать лендинг. Как построить идеальную посадочную страницу для SEO или PPC Посадочные страницы могут быть эффективным инструментом интернет-маркетинга. С одной стороны, они как бы являются отдельными мини-сайтами, а с другой, тесно связаны с основным сайтом компании. Они позволяют преподносить информацию более емким образом для лучшего восприятия пользователем. Но […]... →

О санкциях со стороны поисковой системы за недобросовестную рекламу, вирусы на страницах и «черное» SEO... →

Posted by SimonPenson[Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced wi... →

Posted by SimonPenson[Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced wi... →

Подробная карта загадочного мира поисковой оптимизации... →

I am very sad to report that we, the SEO community, has lost yet another contributor. Rodney Brown, who goes under the code name Fathom in the SEO discussion forums, has passed away. I was notified of this via an SEO Chat Forum thread...... →

Posted by ronell-smith[Estimated read time: 17 minutes] A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.” Before hanging up the phone, I asked him to email me the main priority for the onsite content: "Engaging content (e.g., shares, likes, tweets, etc.)," she wrote. I thoug... →

Posted by ronell-smith[Estimated read time: 17 minutes] A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.” Before hanging up the phone, I asked him to email me the main priority for the onsite content: "Engaging content (e.g., shares, likes, tweets, etc.)," she wrote. I thoug... →

Для чего необходима покупка ссылок на продвигаемый сайт, и как это сделать? Читайте краткую консультацию по продвижению сайта.... →

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Last week, we reported on a Google update that we suspected started a week or so before. There was some chatter in the SEO communities around an update, as well as some of the automated tracking tools noticed some changes - but overall...... →

One of the more complicated topics in SEO is internationalization, geo, languages...... →

Делайте то, что максимально полезно. Принцип Парето в SEO никто не отменял... →