Статьи по тегу «SEO»

Posted by randfish[Estimated read time: 8 minutes] Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community. Click on the whiteboard image above to open a high... →

Posted by AnnSmartyYoutube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness.While it's a very effective platform to build readership and following, it can also be quite overwhelming. There are too many parts that come into play. How to create videos? How to build up views and subscribers? How to produce quality and stand out?Luckily, there are tools that make the process easier. While easy video ... →

Систематизация инструментария таким образом, чтобы было понятно, на каком этапе работ и для какой задачи использовать тот или иной сервис... →

Редакция SEOnews опросила представителей российских SEO-компаний и узнала, какие изменения в их работу внес кризис... →

Posted by rMaynes1[Estimated read time: 8 minutes] In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that: Top organic results are no longer always in the top-left corner, so users look elsewhere to find them. Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. Searchers are looking for the fastest path to th... →

Обзор важнейших событий из мира SEO за прошедший месяц... →

Редакция SEOnews в 7 раз приглашает SEO-компании узнать, что думают о них клиенты на самом деле... →

Бизнес-ангел и сооснователь юридической компании Velton Zegelman Юлий Зегельман о нелегкой роли хантера в Сан-Франциско.  Сходил я сегодня на ужин с одной хорошей девушкой маркетологом. Цель была проста как выстрел из кольта: накормить бесплатным суши, очаровать остатком мужской харизмы (какая у отличного семьянина и отца двоих детей харизма, так, слезы) и завербовать в один дружественный стартап по принципу «вечером стулья/утром деньги». То есть, денег можно не ждать, но перспективы ошеломительны и опцион ... →

Posted by angelacherry[Estimated read time: 7 minutes] Much has happened since we last posted about what Twitter can teach us about the US presidential candidates. In the past three weeks, an additional 15 states have participated in electoral contests to help narrow the field of candidates who will ultimately secure the Republican and Democratic party nominations for president. With so much activity happening offline, we were due for an update of the latest and greatest activity happening online on our bel... →

Posted by Isla_McKetta[Estimated read time: 15 minutes] Like most of you, I get a lot of email. Here's a look at all the marketing emails I received in my personal email in one 24-hour period: That's not even counting the transactional shipping confirmations and informational blog post notifications. Or all the work-related newsletters I have sent to my address at Moz. I do not open most of this email. In fact, preparing for this blog post, I've had a really fun time shunting it off into a folder called "co... →

Posted by Sam_AnthonyToday I'm going to share how the website FunThingsToDo.io generated 22,000+ pageviews from a single blog post. The unbelievable part is that the post had zero backlinks and the domain was only three and one-half months old when this happened. (The website went live in December of 2015, while the specific article that gained this much traffic was published Feb.1, 2016.) In this post, I'm also going to share with you how FunThingsToDo gained more than 1,300 new email subscribers in just t... →

Дорогие друзья, поздравляем вас с наступлением весны! Хочется проснуться от зимней спячки и задать высокий ритм для работы, поэтому хотим поделиться с вами историей успеха: кейс от наших коллег из SEO Intellect по увеличению трафика для портала в тематике "Игры".… Читать далее →... →

Мы в очередной раз обновили базу запросов, которая используется для подбора семантики и кластеризации. В этот раз нам удалось практически полностью избавиться от перестановок слов в запросе. Например, для запросов "грузовые перевозки" и "перевозки грузовые", последнее практически на запрашивается в поисковых системах. Мы анализируем качества подбора запросов по двум основным параметрам: — полнота — отсутствие мусорных запросов ... →

Джон Мюллер рассказал о влиянии Sitemap для HTML на SEO

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Posted by MiriamEllis[Estimated read time: 12 minutes] When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don’t worry! Confusion and concern over this common challenge have made it an FAQ in the local column of the Moz Q&A forum, and my goal here is to give you a prescription for meeti... →

Posted by tian_wangWith today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following:1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a custom report with the Google Analytics add-on. 4. A step-by-step worked example of setting up an automated report. 5. Further considerations and pitfalls to avoid.Thanks to Moz for having ... →

17 марта пройдет самая большая SEO-конференция Украины SEMPRO 2016. На 3х параллельных потоках вы сможете услышать доклады от 30 ведущих профессионалов, среди которых: Юрий Титков, Константин Леонович, Сергей Петренко, Дмитрий Шахов, Алексей Чекушин, Виктор Карпенко, Сергей Кокшаров, Денис Савельев, Александр Алаев, Олег Саламаха, Роман Морозов, Станислав Поломарь и множество других. Читать подробней о предстоящей конференции SEMPRO и получить скидку на участие…... →

Итоги опроса SEOnews о динамике зарплат SEO-специалистов, интернет-маркетологов и специалистов по контекстной рекламе

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Posted by randfish[Estimated read time: 9 minutes] How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to an... →

Posted by GabrieleToninelliIf you’ve ever felt the need to reduce the time spent on web analytics, cutting out a big portion of the manual data-gathering monkey work, you’re definitely looking for a new way to automate your reporting efforts. For those who use Google Analytics, there are powerful tools which allow you to query the Analytics APIs and to build automatic reports in Excel with a one-time initial setup. (Supermetrics Data Grabber is probably the best-known tool of this kind.)Are you scared of Of... →