Статьи по тегу «SEO»

Posted by AshleySeffermanApp Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.Let’s dive in!1. Understand your customer and your ... →

Google не снимает санкции с сайтов, попавших под действие «Пингвина», вручную. Выйти из-под фильтра они смогут только во время автоматического обновления алгоритма. Об этом заявил представитель поиска Джон Мюллер (John Mueller) во время очередной видеовстречи для вебмастеров. Один из участников встречи задал вопрос: «Несколько месяцев назад мы купили сайт интернет-магазина, который попал под «Пингвин» в 2014 году из-за ошибок, допущенных предыдущим владельцем. Мы исправили все недочёты и ждём обновления. Е... →

Posted by jennitaOver the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to speak at different events: first about SEO, then social media, now community, and all the marketing in between. Mat Siltala and I answering questions in our session at Sea... →

Posted by OffspringUser experience is more important than ever in today’s digital age, and with more searches now performed on mobile than desktop, the need for a mobile-friendly site is imperative to a business’ success. It’s this that led to Offspring’s site migration to a responsive design, just one of the changes the trainer retailer is making to improve the customer journey and ultimately increase conversion rates.A quick overviewOffspring previously had no mobile website, which meant there was a poor ... →

Posted by randfish[Estimated read time: 8 minutes] Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcripti... →

Posted by dudleycarrUntil now, I was confident that developing a software service had never been compared to assembling furniture from Ikea (no Google searches were done to prove this assertion). Believe it or not, we unlocked this achievement while working on the Google My Business API. The piece of "furniture" we constructed? We built the recliner that allows you to sit back and have your locations automatically imported from Google My Business to Moz Local. And like most things built with tools meant for... →

Крауд-маркетинг, как термин, был введен на рынке СНГ 3 года назад. За это время произошло много изменений в сфере интернет маркетинга и SEO, как следствие, крауд-маркетинг прошел эволюцию потребления от источника seo-ссылок до одного из инструментов в арсенале маркетолога, позволяющий решить не только задачу получения безопасных ссылок, но и — привлечения внимания к бренду, — повышение узнаваемости, — увеличение прямого трафика на сайт, — лидогенирации, — получение лучших позиций в результатах выдачи по... →

Posted by Alex-T[Estimated read time: 12 minutes] Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy. From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn't work within digital marketing niches. The commercial potential of a certain digital marketing service is not ... →

Posted by jon.whiteSEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Whether we should focus on topics or keywords is a debate in progress. But figuring out which topics can influence the SERP is, at best, a manual process; at worst, it's a timesuck that can take hours out of your day. TL;DR Today we've launched a new feature in Moz Pro that can help you make sense of how search engines understand topics and phrases. You can use this data to build deeper content, imp... →

Представители SEO-компаний об изменениях в выдаче после запуска нового алгоритма и доле мобильных сайтов у клиентов... →

Найти профессионального переводчика так же сложно, как и любого другого профессионала. Понадобятся биржи, доски объявлений либо рекомендации друзей, а главное — время, чтобы найти хорошего и свободного на данный момент переводчика, договориться, сделать тестовый перевод. А что делать, если перевод нужен уже сейчас, а язык перевода не такой популярный, как английский: скажем, казахский или японский? Для устранения этой головной боли и разработан живой онлайн-переводчик Нитро. Нитро — быстрый помощник для пер... →

Posted by dohertyjf[Estimated read time: 7 minutes] As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other things to worry about — how’s my cash flow? Are my employees getting paid? How does the deal flow look? Are we going to hit our targets for this month/quarter? Why is the website/app so slow? Did that vendor pay us that huge amount they owe? What if I told you that I’ve seen (and helped) companies land funding off the back of... →

Posted by MrADThomsonWhile the digital marketing agency I work for, Three Deep, doesn’t get a lot of business through local searches, people do have to find their way to our office from time to time. After recently moving our office across downtown St. Paul, we took the opportunity to clean up our messy local SEO footprint. Having an up-to-date local footprint may help us rank for general terms. Most importantly, it will provide accurate results and directions to those searching for us by name.In this artic... →

Posted by SamuelScott[Estimated read time: 55 minutes] No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they're reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Interne... →

Posted by MiriamEllis[Estimated read time: 13 minutes] Is your brand visible to potential customers? If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn't some mysterious entity. It's a series of concerted steps. And we can help you tailor those local SEO efforts to your business model. Simply find your business type on the following illustration and follow the steps that are s... →

Posted by randfish[Estimated read time: 8 minutes] Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community. Click on the whiteboard image above to open a high... →

Posted by AnnSmartyYoutube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness.While it's a very effective platform to build readership and following, it can also be quite overwhelming. There are too many parts that come into play. How to create videos? How to build up views and subscribers? How to produce quality and stand out?Luckily, there are tools that make the process easier. While easy video ... →

Систематизация инструментария таким образом, чтобы было понятно, на каком этапе работ и для какой задачи использовать тот или иной сервис... →

Редакция SEOnews опросила представителей российских SEO-компаний и узнала, какие изменения в их работу внес кризис... →

Posted by rMaynes1[Estimated read time: 8 minutes] In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that: Top organic results are no longer always in the top-left corner, so users look elsewhere to find them. Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. Searchers are looking for the fastest path to th... →