Статьи по тегу «SEO»

Posted by rMaynes1[Estimated read time: 6 minutes]There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it's easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be "viewable?" Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions. Conducting the eye-tracking st... →

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Posted by nikkielizabethdemereCan you recall Don Draper using statistics in a quote? Neither can I.Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was onto something: Research highlights stories as key to capturing an audience's attention.Jennifer Aaker, a social psychologist and professor at Stanford’s Graduate School of Business, cites a study in which students were asked to present a one-minute persuasive pitch to their class members. Each ... →

Posted by ronell-smith[Estimated read time: 9 minutes] In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen. Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate. ... →

Побывав на нескольких конференциях в этом месяце я заметил, что здесь больше обсуждают локальный рынок, лишь изредка применяя западные тренды в своих условиях. И больше всего здесь отстал Рунет. Украина и Беларусь много работают с Google (международной платформой), плюс условия рождают аутсорсинговые компании и фриланеров под Запад. Главная ловушка в России в этом плане это Яндекс. Варясь только на этой площадке, оптимизаторы и компании становятся менее гибкими в смене платформы или своей аудитории. И эту с... →

Директор производственного департамента kokoc.com рассказал, что хорошего можно найти на рынке труда SEO-ошников.... →

It’s been an exceptionally busy week in our communities! Sometimes a slow news week is a blessing – it gives our users more time to focus on the nitty-gritty aspects of SEO and online marketing. There are a few tidbits of news that we have to share though – Google’s link command appears to be broken, Linux machines are facing down a critical glibc “GHOST” bug, and “Right to be... [Read More...] The post Ghost Bugs and the Right to be Forgotten – Weekly Forum Roundup appeared first on Internet Marketing Ninj... →

Обзор доклада SEO-блогера и создателя сервиса CheckTrust Александра Алаева... →

This week in search, we covered how Google is changing their tune on the Penguin launch update. Google posted that they do offer Google SEO Certification...... →

Posted by Dr-PeteFor the past couple of months, Google has been testing SERPs with 4 ads at the top of the page (previously, the top ad block had 1-3 ads), leading to a ton of speculation in the PPC community. Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads (which matches testing protocol, historically). Then, as of yesterday, this happened: Over the past 2 weeks, we’ve seen a gradual increase, but on the morning of February 18, the percentage of top ads blocks displayin... →

A week ago we reported that Google will not offer SEO certification period. But now we see Google has messaging that they do offer certified Google partners that offer SEO. Aaron Wall spotted it and posted the details on Twitter...... →

Как попасть в топ выдачи «Яндекса» и Google, когда алгоритмы меняются чуть ли не каждый день? Нужно ли делать мобильную версию сайта? Какие ошибки не допустить при оптимизации проекта? Ответы на эти вопросы смогут дать лишь эксперты,… Читать далее →... →

Posted by randfishCan a new friend you connect with at a conference be as strong of a ranking signal as a quality backlink? Can it be stronger? The power of indirect ranking signals is something that can often be overlooked or brushed aside in favor of what we know as hard truth from Google, but doing so is a mistake. In today's Whiteboard Friday, Rand talks about the importance of broadening your perspective and tactics when it comes to considering both direct and indirect ranking signals in your SEO.Click... →

Posted by Daniel-HochuliI'm a big believer that every good content marketing strategy begins with a comprehensive audit of the website’s current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are.In this article, I will show you how a content audit with six important Google Analytics reports can help you make some smart decisions about the health of your current site, what your audience wants from your content, and how you... →

Marc Zwygart posted a screen shot on Google+ of a Google Map embedded in Google Search that has a bunch of markers/icons but one of them is the letter P. I asked a bunch of local SEO experts what the letter P symbolizes and so far...... →

Очередной разбор сайта в нашей рубрике «Экспертиза». Сегодня с нами сайт спортивного оборудования Ekipamarket.com На первый взгляд сайт производит благоприятное впечатление, поэтому начнем c SEO: Есть проблема с заголовками Title, они не уникальны из-за текущей реализации генератора заголовка — в конце подставляется Title главной страницы. Это вредит оптимизации из-за того, что «вес» каждого ключевого слова […]... →

Подробное руководство по написанию SEO-статей и SEO-текстов... →

Posted by EricaMcGillivrayOn November 20, 2015, Twitter took away share counts on their buttons and from their accessible free metrics. Site owners lost an easy signal of popularity of their posts. Those of us in the web metrics business scrambled to either remove, change, or find alternatives for the data to serve to our customers. And all those share count buttons, on sites across the Web, started looking a tad ugly: Yep, this is a screenshot from our own site. Why did Twitter take away this data?When ask... →

Конференция посвящена разбору практических кейсов от ТОПовых оптимизаторов индустрии и будет полезна как начинающим, так и продвинутым сеошникам, а также владельцам сайтов, вебмастерам и маркетологам. Юрий Софин, руководитель Wizard.Sape, выступит с темой "Статистика и кейсы SAPE. Какие ссылки в тренде".… Читать далее →... →

Ведущий аналитик Wizard.Sape Юрий Софин в колонке в "Секрете Фирмы" агрессивно высказался против того, как "Яндекс" выкатывал и продвигает тему "Минусинска". По его мнению, основная причина шума вокруг алгоритма в том, что "Яндекс" хочет ссылочные бюджеты: Если SEO-ссылки не мешают (или не очень сильно мешают) ни пользователям, ни «Яндексу», для чего же каждое изменение своего алгоритма, касающееся ссылок, «Яндекс» превращает в шумную пиар-кампанию? Я могу объяснить это только интересом к ссылочным бюджетам... →