Статьи по тегу «SEO»

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Posted by randfishIt's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification. Click on the whiteboard image above to open a high resolution version in a new t... →

Руководитель отдела развития сервиса по продвижению и рекламе 1ps.ru Анна Сазонова написала для vc.ru колонку о том, как рассчитать необходимый трафик для сайта, оценив спрос на товар в сети, свои возможности и результаты конкурентов.... →

Конференция будет полезна как начинающим, так и продвинутым сеошникам, а также владельцам сайтов, вебмастерам и маркетологам... →

Отраслевые порталы, сообщества в соцсетях, форумы, блоги, обучающие курсы и главные мероприятия в отрасли, которые нельзя пропустить, если вы пришли в SEO всерьез и надолго

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Кейс подготовлен и представлен специалистом по контент-маркетингу и seo-оптимизации Яценко Евгением. В первой статье мы рассматривали, как с помощью контента и оптимизации увеличить прирост трафика из поисковых систем (ознакомьтесь с ней перед продолжением чтения этой инструкции). Для начала, необходимо было провести анализ поисковой выдачи и конкурентов в поиске по нужным запросам и, затем, поставить техническое задание для копирайтера. Сейчас мы разберем пошаговые действия, как именно составить техническ... →

Posted by SarahBirdLongstanding insomnia sufferers, rejoice! My Moz 2015 Annual Report is here. Check out 2012, 2013, and 2014 if you’re a glutton for punishment. So much happens in a year — fantastic and terrible things — distilling it into one blog post is my annual albatross. Alright. Enough wallowing in self pity. Here we go! Here’s how I’m organizing this post so you can jump around to whatever strikes your fancy: Part 1: tl;dr 2015 was a strengthening year! Part 2: Two 2015 strategic shifts Part 3: Tw... →

Posted by adamf2015 was very much a rebuilding year for Moz Pro. We entered last year with some core infrastructure problems, and so worked heavily on less visible projects to make our SEO software faster, more reliable, and more polished. Still, on top of everything, we were able to add a host of new features and make some major design improvements. The great news for 2016? A lot of that core infrastructure work is done or near completion. With this foundation in place, we’re going to seriously level up ke... →

Posted by annboylesAs many of you — particularly our friends in Iowa and New Hampshire — are keenly aware, the height of the US presidential election season is upon us. In recent years, social media has had an increasingly profound impact on campaigns and election conversations, with candidates and their supporters (and detractors) taking to Twitter in droves. Here at Moz, we’re seizing the opportunity to examine the Twitter accounts of candidates seeking the highest office in the US to see what insights we... →

Posted by NickRebuildNationTo help a dental client with 11 locations better compete in multiple locales, we created “City Service Pages” (CSPs) for two of their locations. Completely distinct from the existing service pages, these CSPs are engineered to drive niche traffic from local users by utilizing more specific long-tail searches. Instead of simply listing the services offered, as is often done on location-based landing pages, we were able to optimize individual landing pages based on their targeted co... →

Posted by dudleycarrToday we’re excited to remove the Beta label on Moz Local Insights! This feature has been in beta since November when David first announced it. This release of Insights continues the push to provide our customers with a holistic understanding of local search presence.First, a tremendous thank you to all of our customers who gave us feedback about what works and what doesn’t work. In the two months that Insights has been active for all 60K+ listings in Moz Local, we’ve collected 2.5 billi... →

Posted by MiriamEllis St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Most rely on a points-based system or an initial sign-up investment to receive benefits, but I wondered about Main Street. I picked 15 locally owned businesses at random to see if they had... →

Google продолжает активно понижать вручную сайты, владельцы которых пытаются манипулировать ссылками. На этот раз поисковик применил санкции к клиентам ссылочной биржи в Японии. Название сети не уточнялось. К ресурсам, которые уже неоднократно нарушали рекомендации для вебмастеров, были приняты более серьёзные меры, чем обычно. Кроме того, пострадали и те вебмастера, которые не знали об использовании запрещённых методов продвижения на своих сайтах. Поэтому, в Google рекомендуют клиентам SEO-агентств время... →

Советы по продвижению в главном поисковике Рунета от экспертов SEO-отрасли

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Posted by willcritchlowThe FTC recently published their updated rules (and more accessible “guidance”) on what constitutes a “misleading” native advert [PDF]. I’ve read them. I only fell asleep twice. Then, near the end, a couple of bombshells. But first, the background. Native ads and the FTCFor those who haven’t been following the trends closely, native advertising is a form of digital advertising whereby adverts are included “in-stream,” interspersed with regular editorial content. On social platforms, t... →

Редакция SEOnews продолжает делиться с читателями мнениями именитых экспертов и рядовых специалистов по животрепещущим и просто интересным вопросам о SEO... →

Posted by randfishShould you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds. Click on the whiteboard image above to open a high resolution version in a new ... →

Posted by BaileyMezThe abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app stores.However, it is the job of the app publishers and marketers to make that mission a reality through (a) higher engagements and conversions amongst app store visitors, and (b) a viable ASO plan for long-term retention in the Apple App Store and the Google Play Store. ... →

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В Яндексе появилась служба по работе с вебмастерами. Об этом сообщают в пресс-службе поисковика. Это новая служба в компании, она входит в состав направления поисковых технологий. Одной из задач службы станет централизация всех коммуникаций между Яндексом и профессиональным сообществом (сейчас а Яндексе за это отвечают специалисты разных отделов). Руководителем службы по работе с вебмастерами стал Михаил Сливинский, до недавнего времени возглавляющий стратегический отдел поискового продвижения и поисковой ... →