Статьи по тегу «SEO»

Posted by RyanpurtillIt’s no big secret that dwell time has grown as a vital SEO metric for content publishers across a wide spectrum of industries. For our site, one of the largest consumer health websites in the world, time on page is a top priority. In fact, we have a dedicated multi-department engagement team that is constantly testing and tweaking design, content, and programing elements of our site. This team has the singular goal of providing the ultimate user experience, and one vital metric for mea... →

Posted by randfishFrom search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we'r... →

А вы пробовали привести пользователей в онлайн-казино из заметки про Яндекс?

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Yesterday, Aaron Wall echoed a feeling that a large minority of the SEO community feels about Google - that Google simply doesn't care about businesses...... →

Обновлённый алгоритм «Пингвин», работающий в режиме реального времени, должен быть запущен в ближайшие недели. Об этом заявил инженер отдела качества поиска Google Гэри Илш (Gary Illyes) в Twitter. По словам Илша, запуск запланирован на первый квартал 2016 года. Однако всё готово, чтобы алгоритм заработал уже в ближайшие недели. Точная дата запуска пока не установлена. @mrjamiedodd I'll go with weeks. We're aiming for launching penguin this quarter, but we don't have a more precise timeframe. — Gary Illyes... →

Posted by ajfriedThinking in templates We all judge people on first impressions. When we see someone for the first time, we're quick to decide what type of person they are — based on the clothes they wear, how they style their hair, and anything else we notice that immediately puts them in a group. It’s certainly not fair, but it’s human nature. And I'd like to keep my faith in humanity and argue that lots of us try NOT to prejudge others. Google is judging you Believe it or not, Google is the same. It judg... →

French startup Botify just raised a $7.2 million Series A From Idinvest and Ventech. The company uses a software-as-a-service approach to make it as seamless as possible to crawl your website and give you insights on your search engine optimization strategy. Read More... →

Мы решили сравнить полноту индексов внешних ссылок в MegaIndex.com и других популярных инструментов: ahrefs.com, majestic.com, semrush.com Для теста были выбраны случайные тестовые сайты из России и за её пределами. Каждый может провести это сравнение, если выберет любой случайный домен и сделает запросы на этих сервисах: — https://ru.megaindex.com/backlinks/example.com — https://ahrefs.com/site-explorer/overview/v2/prefix/fresh?target=example.com — https://majestic.com/reports/site-explorer?folder=&q=exam... →

Posted by RyanAyresYou’d be hard pressed to find a web marketer who doesn’t understand the importance of effective imagery. Despite this consensus, I see web designers, developers, and SEOs alike consistently failing to ensure their site’s images are properly optimized. What will I get out of this post?This post contains a process for conducting an effective image optimization audit of your website. I’ve also provided information on how to take action on the most common image optimization issues. If you’re ... →

Posted by WayfairThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.At Wayfair.com, we conduct a lot of SEO tests. We're constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we c... →

As most of you know...... →

Эксперты из Ingate, Текарт, SEO Intellect, iSEO, Rookee и других компаний о том, чем будет жить рынок поискового продвижения в новом году... →

Как и неделю назад, на минувших выходных многие зарубежные вебмастера и оптимизаторы снова заметили изменения в позициях своих ресурсов в поисковой выдаче Google. Инженер отдела качества поиска Google Гэри Илш (Gary Illyes) пояснил в Twitter, что эти колебания связаны с продолжающимися обновлениями основного алгоритма и не имеют отношения к «Пингвину». Специалисты отрасли ждут запуска обновлённого алгоритма «Пингвин», который намечается на начало этого года. Поэтому, когда наблюдаются значимые колебания в... →

Posted by KelseyLibertDid it feel like everyone you knew was watching “Making a Murderer” at the same time? It may have just been an illusion, thanks to a few key members of your social network. Researchers at the University of Southern California recently uncovered that when something appears more popular than it actually is, it can create the right conditions for it to be widely spread. They named this social network phenomenon the majority illusion, which happens due to highly-connected individuals withi... →

Мы создаем клуб Интернет-бизнес школы, в рамках которого еженедельно будут проходить мероприятия, посвященные разборам актуальных тем по поисковой оптимизации и Интернет-маркетингу. Первое мероприятие состоится уже в эту субботу в Москве с 13:00 до 16:00 по адресу: Кутузовский проспект, 34с14 (Московский институт психоанализа, аудитория 325в) Для тех, кто не сможет присоединиться лично, будет организована онлайн трансляция на сайте ibschool.ru... →

I often use a mix of the SEO weather tools and the SEO community chatter to determine if something is big is happening with a Google Update or not...... →

Об этом сообщают эксперты аналитической компании SEO-auditor... →

Поисковая оптимизация в последние несколько лет напоминает сектантство. Каждый оптимизатор верит в то, что ему больше по вкусу: кто-то в поведенческие факторы ранжирования, кто-то во внутренние; есть и сторонники «новых» методов продвижения и т.д. Из-за этого работа некоторых «специалистов» смахивает то ли на камлание с бубном, то ли на гадание на кофейной гуще. Чемпион по спорам в 2015 году — вопрос о влиянии внешних ссылок на позиции сайтов. Рынок арендных и «вечных» ссылок в Рунете разросся очень сильно.... →

Posted by Tom-AnthonySEOs traditionally say that a specific search query can be classified as either navigational, informational, or transactional. The categories were originally published in 2002 in a peer-reviewed paper by Andrei Broder who worked for Altavista (remember them?!) at the time. The categories that Broder came up with have been invaluable to SEOs for many years, helping many of us explain the different types of search query that we should consider. However, it's time to revisit these categori... →

Welcome back to another community round-up! It was a busy week in the SEO community with two big news stories. First, Panda has been added to Google’s core algorithm; second, Google’s core algorithm has been updated. It’s important to note that those are two different stories – Panda has not been updated. Yet. Besides discussion about the core algorithm and Panda, we’ve got some great tips about mobile optimization, URL... [Read More...] The post Panda, Algorithm Updates, and SEO Tips: Weekly Forum Update a... →