Статьи по тегу «SEO»

Posted by tommcloughlin Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research, many (many) failed attempts and a lot of perseverance, I’ve finally started to see some predictability in how to get results from content marketing. Nothing illustrates this better than a project we managed for a travel company that was inspired by the finale to the fifth season of t... →

In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen content can reward the extra effort required.... →

Posted by FeliciaCrawfordWe've got another year under our belts, and that means it's time to continue an annual blog tradition. Yes, that's right, folks — the Moz Blog Best of 2015 is hot off the presses! (This makes me wish we had real presses. We don't. I think there's a 3D printer somewhere around here, though...) We’re going to highlight just what hit it off with you fantastic little blog readers, you. We'll slice and dice the top posts of the year a few different ways, take a peek at what dominated You... →

We've heard plenty of cases of SEOs extorting their customers by threatening to hurt their rankings or online reputation if they do not pay them a fee or ongoing monthly stipend. Well, this landed one SEO in federal prison for 37 months...... →

Posted by JoyHawkinsI work with a lot of insurance agents and they often tell me that their biggest competitors are the other insurance agents that work for the same company as them. As it is with most big brands, there are multiple offices in the same city and those individual locations all want to rank first on Google for the exact same thing. An accidental discoveryI stumbled across something a few months ago when troubleshooting ranking for one of our insurance clients, and everyone I've shared this wit... →

Posted by wbastianen"Don't throw the baby out with the bathwater" is a popular saying that's been around since the 16th century, but is no less relevant today, especially when considered against the backdrop of webspam in Google Analytics. In fact, frustrations caused by the spam issue have led to the loss of genuine data.Spam in analytics could be the single most irritating thing in online marketing. Numerous blog posts have been written on the topic.One particular solution consistently surfaces as the fas... →

Posted by randfishIt's that magical time where, once again, I examine my predictions for the year that's just ended, and make new ones for the one ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015. Based on how I've done, you can get a sense of how seriously to take my ideas for the future. But, if you'd prefer, you can just skip right to the 2016 predictions. For posterity, here's my post from January 6, 2015, but I won't make you go thr... →

User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as fulfilling as possible.... →

If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least one step further.... →

29 декабря 2015 года вебмастера заметили признаки возможного обновления поискового алгоритма Google. Об этом говорят их сообщения на форуме Webmaster World. Судя по количеству откликов, масштаб апдейта был небольшим. Некоторые вебмастера наблюдали увеличение трафика на 8-10%, коэффициента конверсии – на 40%. При этом большинство автоматизированных инструментов мониторинга SERP не показало видимых изменений в выдаче Google. Барри Шварц (Barry Schwartz) из Search Engine Roundtable обратился с просьбой о комм... →

Posted by MaryBowlingIn ranking businesses in the local search results, Google's goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market areas — those that are the most highly regarded by their customers, considered to among the best at what they do and that people generally patronize, talk well about and recommend to their friends. Those are the local businesses that Google wants to show in its local search results.That’s... →

Posted by randfishWhat you measure is what you're able to improve. While there's no one magic solution that works for everyone, setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year. Click on the whiteboard image above to open a high resolution version in a new ta... →

Многие из вас в это время, возможно, ищут в городе подарки своим близким, или стоят в очереди, чтобы красиво их упаковать, либо уже нарезают салаты :) Как раз время вспомнить, что нового и интересного произошло в 2015 (заодно сравнить с трендами, о которых мы говорили в начале года). Ниже я привел самые яркие события. Может какие-то упустил, поэтому, дополняйте список в комментариях. Яндекс включил рандомизацию выдачи Суть нового алгоритма — https://devaka.ru/articles/multi-armed-bandit Секреты рандомизации... →

Google ищет новых экспертов-консультантов для сервиса Small Business. Компании нужны специалисты в следующих областях: Мотивация/коучинг Зелёный бизнес Юриспруденция Связи с общественностью (PR) Управление персоналом (HR) Видео SEO/SEM Интернет-реклама Графика/web-дизайн SMM Email-маркетинг Бухгалтерский учёт Оплачивать услуги экспертов компания не будет, но они смогут добавить на свой сайт бейдж официального консультанта Google. Ознакомиться с более подробной информацией об условиях сотрудничества и пода... →

Команда Rookee.ru совместно с SEO-экспертом Александром Алаевым и его сервисом проверки сайтов CheckTrust.ru составила выборку самых надежных доноров Рунета, а значит – и самых работающих ссылок. Теперь вы сможете вывести продвижение вашего сайта на качественно новый уровень. Все площадки в сервисе Rookee (а это более 98% всех ссылок в Рунете!) прошли через многоуровневую систему фильтрации. В результате была сформирована выборка из самых надежных площадок, ссылки с которых обеспечат вашему сайту безопасное... →

Posted by Dr-PeteEarlier this year, Google rolled out the Related Questions feature (AKA "People Also Ask"). If you haven't seen them yet, related questions appear in an expandable box, mixed in with organic results. Here's an example from a search for "Samsung Galaxy S6": If you click on any question, it expands into something that looks like a Featured Snippet: Currently, Related Questions can occur in packs of between 1–4 questions and answers. Here's an example of a box with only one question, on a sear... →

Руководство по снятию ссылок в эпоху Минусинска, и разбор реального кейса... →

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Мы подготовили записи трех частей SEO-итогов года с Артуром Латыповым, Дмитрием Севальневым, Николаем Хивриным и Юрием Копыловым: Часть 1 с Артуром Латыповым и Дмитрием Севальневым Часть 2 с Артуром Латыповым и Дмитрием Севальневым Часть 3 с Николаем Хивриным и Юрием Копыловым... →

Posted by brianhughesIf content marketing is all about providing relevant information to help your customers make a decision, then no one needs this information more than a B2B customer. B2B customers aren't deciding between what to order for dinner or where to buy their next coffee; they're about to invest millions of dollars in major decisions that could make (or break) their businesses. With more stakeholders needing to weigh in about these big decisions, it's no surprise that the average sales cycle is ... →