Статьи по тегу «SEO»

Posted by randfishKnowing what content to create is one of a marketer's most difficult jobs. It's all too easy to imagine your target audience and what they already appreciate, then create more of that. In today's Whiteboard Friday, Rand discusses why that's a bit short-sighted, and we should have a broader vision. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This one comes to us v... →

Узнайте, как записаться в Школу интернет-маркетинга Яндекса и вернуться к старому дизайну ВК... →

Кристиан Скалторп (Christian Sculthorp) — директор по маркетингу в AgencyAnalytics, сооснователь NaughtyNorth. Стратегию продвижения, разработанную Кристианом, успешно использует группа компаний Fortune 500. Привлечение органического трафика на сайт сегодня остается важнейшей задачей для любого SEO-специалиста. Не теряет своей актуальности и линкбилдинг. Именно эта стратегия помогает сайту «обрасти» авторитетом и связями, повысить PageRank страниц и продвинуться в […]... →

Posted by MiriamEllis‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms. Today, we’re going to take that novel concept in a different direction, with the goal of increasing brand awareness for single, multi-location, and enterprise local businesses by latching onto existing influences in any given... →

Posted by nikkielizabethdemereConversion rate optimization (CRO) is a complex business with many different ways to approach it. One aspect of CRO that hasn't been discussed nearly enough is the potential for images to increase views, clicks, and conversions — in addition to customer success and net promoter scores (NPS).But discussing what you can do with the right images isn’t helpful unless you know how to find or create these images quickly and economically. A crash course in the power of picturesTo get ... →

Инструмент проверки структурированных данных Google начал поддерживать новейшую версию стандарта семантической разметки Schema.org – 3.1. Первым нововведение заметил SEO-специалист из США Брэд Брюэр (Brad Brewer). Он поделился скриншотом в Google+: О том, что Google работает над поддержкой Schema.org 3.1, стало известно около двух недель назад. Точные сроки её добавления на тот момент не назывались. Напомним, что в мае […]... →

Posted by EricaMcGillivrayMozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We've got fewer than 60 tickets left, so grab yours now. Buy your MozCon 2016 ticket! If you haven't done so, check out all the learning! This post is geared toward the things you can do when MozCon sessions aren't happening. Places you'll want to go as recommended... →

Переход Google на карточный интерфейс поисковой выдачи знаменует значительный сдвиг в работе поиска и SEO.... →

Posted by andrewchocoThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive result... →

Posted by EricEngeThere sure is a lot of interest in SEO ranking factors: There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you're serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world's... →

Posted by rachelgooodmanmooreWhen first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it internally Purchase or outsource it There are pros and cons to both sides of the coin. Here’s an example: Say you’re looking to expand the selection of products your company sells. Building a new offering in-house would allow you complete control over the size and shape of the new product. The drawback? Building it yourself usually takes significant internal resou... →

Директор SEO-отдела агентства «Двигус» Денис Логанов написал колонку о продвижении сайта по онлайн-выдаче кредитов. Он пишет, что за полгода посещаемость сайта удалось увеличить практически с нуля до 10 тысяч визитов в месяц. По словам Логанова, это произошло не только благодаря механической оптимизации, но и за счет ряда методов по расширению бизнеса.... →

В 2013 году, чтобы пробиться в ТОП Google владельцу сайта приходилось работать с семантикой, структурой сайта, закупать ссылки на авторитетных ресурсах. Сейчас SEO-подходы изменились.... →

Posted by colleenharriscdkMay 2015 was full of big change in the search world. First, Google announced that, “More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan.” Then Google followed that up with the news that, “Search interest in ‘near me’ has doubled since last year with 80% of those searches occurring on mobile devices.” In response to these trends, Google updated the local extensions for AdWords, allowing businesses to bid on keywords that de... →

Posted by randfishAt first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus. Click on the whiteboard image above to open a high-resolut... →

Posted by atxutexas05(image credit: Flickr)Search optimization and engaging design always seem to be at odds. Things like banners and graphics that designers love often conflict with SEOs' need for crawlable content. However, this doesn’t always need to be the case. In fact, if you include various SEO requirements within the initial design mockups before a site’s launch, you can comfortably fit the needs of SEO and design together just like puzzle pieces. It all begins with the initial wireframe. What are w... →

Корпорация Mail.Ru Group приобрела контрольную долю образовательной площадки для программистов GeekBrains. Об этом Firrma сообщили в корпорации. Сумма сделки не раскрываются. Известно, что основатели GeekBrains останутся ее акционерами и продолжат возглавлять компанию. GeekBrains — образовательная платформа для программистов, которая предлагает более 50 онлайн-курсов по направлениям мобильная и веб-разработка, создание игр, дизайн, SEO и другим направлениям. По итогам курса студенты получают сертификат, под... →

Posted by Dr-PeteFrom Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I'm thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features listed below: Try it out now under the [Rankings] tab within any campaign, or... →

Posted by WilcoxAJWe’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We’ve all heard the gospel of great content being preached: "Just create great content, and the links will naturally come." While this may be true for brands with existing followings, it’s often a very different story for most SMBs. The fact of the matter is that if a brand lacks social presence and followers, it may get more eyeballs on its great content b... →

Content marketing company ScribbleLive announced today that it has acquired Linkdex. In a blog post, ScribbleLive’s Geoffrey Gualano said the deal will combine his company’s content marketing platform with Linkdex’s capabilities in search engine optimization: This acquisition streamlines content marketing and SEO software to empower an all-in-one marketing platform.… Read More... →