Статьи по тегу «SEO»

Posted by Dr-PeteFor the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work wit... →

Posted by Tom-Anthony[Estimated read time: 8 minutes] Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if your long-term marketing/business plan doesn't account for IPAs, you may be in the same boat as those people who said they didn't nee... →

I always love it when big brands go into the Google help forums and ask for help, I love it even more when they get help from Googlers...... →

Во время последней видеовстречи для вебмастеров представитель Google Джон Мюллер (John Mueller) рассказал, что иногда поисковик может показывать в результатах поиска дублированный контент, а не оригинал. Один из участников встречи задал Мюллеру такой вопрос: «Сотрудник скопировал описания товара с нашего сайта на eBay. Позиции сайта в поисковой выдаче упали. Я слышал, что если вы перемещаете содержимое в новое место, алгоритм автоматически создаёт редиректы. Возможна ли ситуация, что таким образом авторите... →

Что делать, если ситуация с покупкой ссылок тяжелая, а при этом конкуренция по запросу высокая... →

Posted by randfishMoving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand steps back to take a higher-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcr... →

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Добиться высокой позиции в поисковой выдаче несложно, если знать алгоритм действий. На онлайн-курсе «SEO-специалист: как поднять продажи с помощью поискового маркетинга» вы получите пошаговую инструкцию по поисковой оптимизации сайта и сможете говорить с агентствами на одном языке. Преподаватели программы — владельцы собственных интернет-проектов и ведущие практики крупных рекламных агентств. Эксперты помогут изучить все тонкости SEO. При их непосредственном участии вы будете выполнять практические задания ... →

Friday's Google+ Google hangout, John Mueller said at the 22:40 minute mark that Google feels that the SEO weather tracking tools are not using a statistically relevant sample...... →

While most associate GoDaddy with domains, the company has become an integral part of supporting small businesses around the world. Whether this is by providing email hosting, website creation, or SEO services, the site is often the first stop for someone thinking about starting a small business online. And interestingly enough, the company even said that customers will frequently… Read More... →

Posted by EricaMcGillivrayLike the talking mice to Cinderella, we're already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I'm here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies. If you're suddenly like "Oh snap, I haven't bought my ticket(s)!", I'll pause while you: Buy your MozCon 2016 ticket! New emcees: we're mixing it up!As some of you know, Cyrus won't be emceei... →

Posted by David_FarkasThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 8 minutes] Creating content for local link building can be intimidating. Sure, you know your business. You know your area, but do you know what locals want to read about? You can always guess, and you might strike gold. My guess is you don’t have... →

Часто случается так, что люди перестают работать с seo-компаниями. Их либо не устраивают какие-то аспекты сотрудничества и хочется найти другую компанию, либо сокращается бюджет и часть работы по продвижению сайта планируется проводить самостоятельно, либо по другим причинам. В идеальном случае смена компании не должна влечь за собой ряд проблем и удаление эффекта продвижения, но идеальных случаев не так много… Какие именно проблемы возникают? Проблема доступов У представителей компании имеется ряд доступов... →

Posted by kyler890Oh no! An article about Facebook advertising on an SEO blog.If you're in the digital marketing game these days, you can't ignore a powerful channel to bring traffic and sales. While your results from the SEO campaign could take months, you should use Facebook (or another PPC channel) to gain an initial boost for your digital marketing efforts. This post won't be the basics of paid social. If you need that, you can find a ton of other articles and videos about it. (Here is an article I wrot... →

Posted by christinew603As marketers, we can’t turn a corner without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is about so much more than just leveraging content in different ways; optimization is really the process of finding out and testing how to convert people on your site pages, landing pages, blog posts, and marketing efforts. Don’t know where to start? Listen to these five actionable talks from a few of today’s top conversion experts. Hear direct... →

Posted by Isla_McKettaYou know you're supposed to write scannable copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. – Jakob Nielsen Nope, it's not just that. Although the tiny fraction of attention readers have for your content is always important to keep in mind. But instead of another "write for the F-pattern reader" article, let's dig into the psychological underpinnings of how readers process information. You... →

В рубрике «Экспертиза» – интернет-магазин ювелирных изделий «TOPGRANT». В рамках SEO-оптимизации мы рекомендуем выносить подпись из логотипа в отдельную текстовую строку и располагать ее непосредственно под изображением (под картинкой). Этот шаг позволит сделать ее более читабельной не только для посетителей сайта, но и для поисковых роботов. Телефоны являются важными факторами ранжирования и определения региональности сайта, […]... →

Posted by bridget.randolph[Estimated read time: 9 minutes] Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides here. Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. And back then, the big question everyone was asking was, “what should my mobile strategy be?” Even then, things were shifting. At one of my early ... →

Мы завершили уже три этапа – регистрацию участников, прием проектов и телефонные интервью с клиентами. Впереди самое важное – подсчет голосов... →

Одна из ведущих фармкорпораций выбрала победителя тендера на SEO продвижение... →