Статьи по тегу «SEO»

Posted by Dr-PeteWhen we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney client tells us he only cares about ranking #1 for "taylor swift downloads," because he heard that gets a lot of traffic.Maybe I'm exaggerating. Keyword discovery is a critica... →

Most businesses live or die on Google search rankings. If you can’t crack the top few results, it’s almost impossible to consistently drive organic traffic to your site. But how does Google decide which sites appear at the top of the results list? It uses Googlebot, a proprietary automated software script to “crawl” every website on the Internet and create an index… Read More... →

Posted by MoosaHemaniThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 13 minutes] An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers. Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions fo... →

This week in search we posted our monthly Google webmaster report. I covered the Google web spam report which showed Google issued about 500 manual actions per hour last year. Google penalized a lot of big airline sites for showing product rich snippets in a spammy way...... →

Posted by randfishKeyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In today's Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for your SEO campaigns. Click on the whiteboard image above to open a high resolution version... →

Posted by CosetteJarrettWhether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications. That’s why I’ve teamed up with my digital PR team at Clearlink to compile a list of our favorite outreach tactics. Finding an email address1. Share prospect lists via BuzzStreamBuzzStream allows you to share prospect lists with fellow digital PR specialist... →

This month was pretty packed with a ton of SEO tips but the big items included many penalties, mostly manual actions. We had product review penalties, rich snippet penalties...... →

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По словам создателей сервиса, его главная миссия – сделать фриланс в Рунете удобным, простым и безопасным... →

Posted by purna_v[Estimated read time: 13 minutes] Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll look at how voice search will shake things up for us digital marketers and examine all the wonderful things that can come from it. But first, here’s a question for you. If you wanted to find out who Microsoft’s current CEO is, what would you search for if…. a) You were on your computer and typed in your search phrase? OR b) You were talking into... →

Posted by gmehrguth[Estimated read time: 5 minutes] Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn't always justify the ROI. A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns. After much testing, here are some of my favorites that every small business should have in their tool box. [Editor's Not... →

Представители BrightLocal поделились результатами исследования, посвящённого аутсорсингу в сфере локальной поисковой оптимизации. Согласно представленным данным, в текущем году 60% компаний, работающих в этой области, намерены передать сторонним исполнителям больше задач по сравнению с 2015 годом. В опросе BrightLocal приняло участие 345 штатных оптимизаторов и маркетологов. 80% респондентов проживает в США, 13% – в Великобритании и 7% – в других странах мира. Задачи, чаще всего передаваемые на аутсорсинг... →

Posted by CodelessProjects are the lifeblood of service-based businesses.Trouble is, most are unprofitable.This month you’re billing like crazy, barely able to keep up with demand. The next? Nothing on the horizon, with little cash left in the bank to show for all your work.You were too busy to sustain any real promotion. And there wasn’t enough profit built in to hire or get some extra help.The good news is you’re not alone. Most small consultancies or agencies go through these growing pains at one time or... →

Posted by evolvingSEO[Estimated read time: 24 minutes] Marketers: Add podcast promotion to your skill set Sure. This post is for podcasters. Hi Podcasters. You may find the below interesting, perhaps educational — and I hope you leave your insights for the Moz Community in the comments below (I'll be reading and replying to all of them). But even if you never plan on having your own podcast, this post is for you, too! I see the marketing of podcasts will being an important addition to any marketer's skill s... →

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Posted by randfishA year ago, in April of 2015, I pitched a project internally at Moz to design and launch a keyword research tool, one of the few areas of SEO we've never comprehensively tried to serve. The pitch took effort and cajoling (the actual, internal pitch deck is available here), but eventually received approval, with one big challenge... We had to do it with a team already dedicated to the maintenance and development of our rankings collections and research tools. This project wouldn't get addit... →

Posted by larry.kim[Estimated read time: 13 minutes] Last month we discussed why organic CTR is kind of a big deal. I believe that click-through rate is tremendously valuable and that achieving above-average CTRs can lead to better rankings, particularly on long tail queries. But even if you don't believe click-through rate can impact rankings, optimizing for a higher CTR still means you're optimizing toward the goal of attracting more clicks. More clicks means more traffic and higher conversion rates — bec... →

HTTP-протокол повсеместно используется в сети для получения данных с сайтов. Сообщения, переданные с помощью HTTP-протокола являются обычной текстовой информацией, что делает её уязвимой. В первую очередь об этом стоит беспокоиться ресурсам, оперирующими персональной информацией пользователей, например, номерами кредитных карт, логинами-паролями и прочее. Для защиты от атак, основанных на прослушивании и подмене контента, был создан защищенный HTTPs-протокол, по сути являющийся обычным HTTP, но работающий ч... →

Posted by sergeystefogloWordPress is the most popular content management system (CMS) in the world. There's a good chance you'll need to optimize or work on a website that uses WordPress, if you haven’t already! Whether you’re a business owner, designer, developer, PPC expert, SEO consultant, or writer — getting familiar with WordPress is a smart move. When I started out in SEO, I worked with local businesses that hired smaller firms to design or develop their sites. Naturally, most people gravitated toward... →

Что произошло за месяц в Google и Яндексе, а также прочие новости из мира SEO – в нашем обзоре... →