Статьи по тегу «SEO»

Что касается внутренней оптимизации, вероятно, вы уже наслышались о мета-тегах и плотности ключевых слов. Но внутреннее seo это немного больше. Брайан Дин (aka Backlinko) опубликовал список рекомендаций, которые послужат вам практической стратегией. Это простой чек-лист, который поможет получить больше поискового трафика с каждого кусочка опубликованного контента. Итак, фишки по внутренней оптимизации сайта. Публикуйте объемный контент Сеошная поговорка «чем длиннее, тем сильнее» была подтверждена исследова... →

Posted by Jeremy_GottliebWorking in SEO, I always find myself poring over data and looking for ways to expedite the analysis process. Analyzing data can often be tedious, mind-numbing, and boring work, so anything that can be done to speed up finding that needle in the haystack is almost always a good idea. A few months ago, I began using a formula in Excel to categorize data and I'm constantly finding new ways to use it.It took a little bit of time and practice to remember the formula, to understand how it... →

Posted by nikkielizabethdemereAny old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual informa... →

Команда Megaindex сообщила о добавлении в отчет по входящим ссылкам оценки доли SEO-ссылок по всему ссылочному профилю. Этот инструмент будет полезен для сравнения доли SEO-ссылок с конкурентами и предсказания вероятности попадания сайта под Минусинск. Как видно из примера, представленного выше, для сайтов с органической ссылочной массой (gazeta.ru) доля SEO-ссылок всего несколько процентов, что вполне в […]... →

Как мы писали ранее, для части внешних ссылок уже появились данные нашего прогнозирования происхождения ссылки: органическая или SEO. Сегодня мы добавили в отчет по входящим ссылкам оценку доли SEO-ссылок по всему ссылочному профилю. Инструмент будет полезен для сравнение доли SEO-ссылок с конкурентами и предсказания вероятности попадания под фильтр Минусинск. Пример отчета для gazeta.ru: https://ru.megaindex.com/backlinks/gazeta.ru Как видно из отчета, для сайтов с органической ссылочной массой доля SEO-сс... →

Планировщик ключевых слов от Google основывает свои результаты на статистике платных поисковых кампаний, а не на аналитике данных органической выдачи. К такому мнению приходят ведущие специалисты в области SEO и контекстной рекламы на Западе. В ответ на вопрос одного из представителей отрасли, ведущий консультант агентства G-Squared Interactive Глен Гейб (Glenn Gabe) сообщил, что все предложения […]... →

Минусинск и правильный вывод сайта из-под этого фильтра – сегодня едва ли не самая обсуждаемая среди вебмастеров тема. У кого-то снятие Минусинска заняло 2 месяца, у кого-то полгода. От чего же так разнятся сроки? И какой должна быть «идеальная» ссылочная масса, чтобы не попасть под ограничения в ранжировании? Самое важное и главное при снятии SEO-ссылок […]... →

Posted by randfishWe don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes even clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Fr... →

Posted by EricaMcGillivrayLast year, we hosted the first MozCon Ignite, and it was a blast. We had so much fun listening to 5-minute stories on everything, from how to cook a hot dog to running a coffee charity from your kitchen, that we're bringing the event back for a second year. We can't wait to hear your story. MozCon Ignite takes place Tuesday, September 13, during MozCon as one of our evening networking events. In order to attend, you gotta:Buy your MozCon 2016 ticket! Wait, what is an Ignite-style t... →

Posted by ronell-smithDarren Shaw of Whitespark speaking at Mozcon Local The gentleman sitting across the table from me at a crowded lunch spot has what he sees as a workable business idea for a local business, a sound plan to get it off the ground, enough funds to weather the ups and downs of the current business climate in his area, and the determination to stick around long enough to be successful. However, what he doesn't have are the answers to three questions pertaining to content marketing for his sm... →

I often speak to a lot of SEO newbies when I do talks or travel or even via emails and other communications. I find myself telling people in this space the same thing over and over again. Each page, each URL...... →

John Mueller at Google said in a Google Webmaster Help thread that if your page load is dependent on the hashtag being triggered then you need to consider that many search engines do not support it. This isn't a new SEO tip...... →

В одном из пятничных выпусков Whiteboard Friday генеральный директор Moz Рэнд Фишкин перечислил ключевые подходы к продвижению сайта по низкочастотным запросам.... →

Posted by brianspattersonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.It was my first day at my new gig as a federal government IT consultant in Washington, D.C. I was slogging through the typical onboarding paperwork when a senior partner dropped by, introduced himself, and handed me a paperback book. “Read and implement this,” he s... →

Posted by stuartkhallBack in 2013, I co-founded a music discovery mobile app that grew to more than 4 million downloads. Many of the things we tried to grow the app were successful, but some were a complete disaster. I wanted to see if I could repeat the success of the music discovery app with a new app. Would the techniques I learned still apply? First, though, I needed an idea for the new app. 7 Minute Workout was buzzing around Hacker News and The New York Times. The simple idea was connecting with peop... →

Posted by EricaMcGillivray[Estimated read time: 6 minutes] That's right! Please join us in congratulating the four community speakers for MozCon 2016 — September 12–14 in Seattle. This year, we received 140 submissions. And while the overall number of submissions were down, the quality of submissions has gone up. Typically, we've been able to eliminate ~100 submissions for not meeting the minimum bar, but this year, it was more like ~20. Which only means competition for these four slots was harder than ever... →

Руководитель отдела SEO строительного магазина «Изолюкс» Илья Лапенков рассказал vc.ru, как повлияло на трафик сайта попадание под фильтр «Яндекса» «Минусинск» и что понадобилось сделать, чтобы выйти из-под ограничения в ранжировании.... →

Posted by Dr-Pete[Estimated read time: 6 minutes] It's been almost two years (August 2014) since Google announced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to switching (and possibly significant risk) while others rushed to sell customers on making the HTTPS switch. Two years later, I believe the data speaks for itself — Google is fighting, and winning, a long war. What's happened since?If you only consider the impact of Google's ... →

SEO, контекст и email-маркетинг для начинающих и опытных специалистов... →

Welcome back to another weekly update from our communities! This week we’ve got some fun stories from WebmasterWorld, SEO Chat, Threadwatch, and Cre8asiteforums. On WebmasterWorld, users are talking about Facebook’s new algorithm update, buyable Pins from Pinterest, RankBrain, and more. On Threadwatch, we’ve got another story about the mysteries of RankBrain as well as a story about the recent drama with Google Keyword Planner. Finally we’ll pass through SEO Chat... [Read More...] The post Buyable Pins and ... →