Статьи по тегу «SEO»

Кристина Гейль о том, как справиться с «Минусинском» и почему это, скорее, ручные санкции, чем алгоритм

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Posted by ImprezzioMarketingLocal SEO can be confusing for those businesses that don’t have a physical store for customers to walk into. Unlike businesses with a brick-and-mortar storefront, service-area businesses (or SABs) go out to meet with their customers, as opposed to their customers coming to see them. This often results in them servicing multiple cities, which can be problematic—the #1 ranking factor in local SEO is the physical address of the business. In addition, business owners are also usually... →

Yahoo's new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India probably to prevent Antitrust issues. Still needs Govt. Approval.... →

Posted by soaryourseoMy passion for web development has begun over 2 years ago when I first discovered WordPress and it continued to increase ever since. But, I always asked myself: are there any better content management systems (CMS) for me? I tried Joomla and noticed it has a similar working system as WordPress but I found WordPress to be more colorful, intriguing and easier to navigate. Either way, what matters for me is search engine presence and found out that WordPress is better. Not by a lot, but, i... →

Posted by MaduramahaAnimated Explainer Videos for Shopping & E-Commerce Websites Are you still toying with the idea of using explainer videos for your e-commerce websites? Well, it’s high time you should stop thinking and go create an explainer video. Explainer videos are short videos that are used as a tool to explain about your company, products, and services that can be used to answer questions about your products and provide more information when necessary to viewers and customers.Explainer videos on sh... →

По словам инженера и аналитика службы качества поиска Google Гэри Илша (Gary Illyes), запуск Penguin 4.0 состоится в 2015 году. Об этом он заявил в ответ на вопрос одного из специалистов отрасли в Twitter. Поскольку в 2015 году осталось только два месяца – ноябрь и декабрь, вероятно, это произойдёт в один из них. Долгожданный апдейт переведёт алгоритм в режим непрерывных обновлений. С этого времени «Пингвин» будет работать намного быстрее, и как только Google переиндексирует новые ссылки (или удалённые), ... →

Posted by KarenJamesIn a 2014 study conducted by Neustar, social media advertising was found to be the most effective form of online paid advertising for increasing impressions, clicks and conversions at a low cost. As the popularity of social media advertising has increased, it is understood that most businesses now allocate around 28% of their marketing budget to social media advertising. Is this the case? As a digital marketing agency, we are asked about the differences between social media advertising ... →

Posted by Dan-PetrovicWe tend to put a lot of effort into writing great content these days. But what's the point of all that hard work if hardly anybody actually reads it through to the end?In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionG'day, Moz fans, Dan Petrovic from DE... →

In this post, Marieke van de Rakt will give five tips on SEO and how to get people to stay on your site and read your post. The post How to Make People Stay and Read Your Blog Posts appeared first on Search Engine Journal .... →

Инженер службы качества поиска Google Гэри Илш (Gary Illyes) заявил, что обновление «Пингвина» всё ещё не дошло до той критической точки, когда уже не будет возможности снять некачественные ссылки: @ShahMenz aka no, it's not too late — Gary Illyes (@methode) 28 октября 2015 Как известно, следующий апдейт переведёт алгоритм в режим непрерывных обновлений. После его запуска уже никогда не будет слишком поздно разобраться со ссылочным профилем сайта. С этого времени «Пингвин» будет работать намного быстрее, и... →

SEMPO опубликовал десятый отчет по рынку поисковой оптимизации... →

Posted by rMaynes1You are exposed to an average of 362 online display ads a day. How close are you to buying anything when you see those ads?Online display ads have been around for over 20 years. They’re nothing new. But over the past 2 decades, the content, format, and messaging of display ads have changed dramatically—because they have had to! The click-through rate of that first banner ad in 1994 was 44%. CTRs have steadily declined, and were sitting at around 0.1% in 2012 for standard display ads (video... →

Дмитрий Орлов (Ingate Digital Agency) представил кейсы по выходу из-под «Минусинска», рассказал, как бороться с рандомизацией выдачи Яндекса и на чем сегодня сосредоточиться оптимизатору

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Earlier this month, we reported an outcry by a large number of SEOs who noticed Google Analytics show not set as the top referrer in the Search Engine Optimization report. Google told us last night...... →

Друзья, 23 октября в Конгресс-парке гостиницы “Украина” прошла крупнейшая конференция по интернет-маркетингу CyberMarketing-2015. В этом году мы значительно изменили формат конференции, увеличив число секций, тематик и спикеров. Кроме уже привычной для наших участников секции SEO, гости конференции смогли прослушать доклады и посетить круглые столы, посвященные вопросам контекстной рекламы, веб-аналитики, интернет-маркетинга, продвижения приложений и мобильной рекламы. […]... →

Многие экономисты связывают кризис в России с так называемой «голландской болезнью»: высокие цены на топливо сделали нефтяную отрасль самой привлекательной для инвестиций, а все остальные получали мало денег, развивались медленно, и потому сейчас все так плохо.... →

Posted by jenstarIf you're a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS. There was definite confusion around these letters, supported by some of the reporting in Google Search Console. He... →

Артур Латыпов, SEO-Интеллект, и Александр Шестаков, PR.Sape, представили результаты практических экспериментов... →

Posted by BradsDealsWhen you’re working in a highly competitive, fast-moving niche, keeping up with the latest developments can be like trying to drink from a fire hose. Because of the volume and velocity, it’s necessary to be as streamlined as possible while diving deep into the material at the same time. Being able to react to the most important material as quickly as possible is critical.As a white hat affiliate marketer operating at scale, I keep a close eye on more than a few topics. At Brad’s Deals, o... →

Posted by Bill.SebaldA process can easily become a habit. A habit may not change without awareness or intervention.Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on. Considering your time in analytics, are you engaging in a process, or in an outdated habit?That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results... →