Статьи по тегу «SEO»

Сегодня самыми популярными услугами на рынке продолжают оставаться SEO и контекстная реклама, как наиболее эффективные инструменты привлечения релевантного органического и платного трафика, дающего конверсии. Однако, в условиях динамичного роста мобильного трафика, чей процент уже практически превысил десктопный, безусловное конкурентное преимущество получит тот бизнес, который научится общаться с мобильной аудиторией на ее языке и конвертировать ее […]... →

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Posted by randfishThe long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net. Cli... →

В интервью на конференции SMX Advanced аналитик отдела качества поиска Google Гэри Илш ответил на ряд вопросов, актуальных для специалистов в области SEO. По словам Илша, на сегодняшний день 30% веб-страниц используют безопасный протокол HTTPS. В будущем Google намерен усилить влияние фактора наличия HTTPS на сайте на ранжирование. Однако в ближайшем времени этого ждать не стоит. На […]... →

О том, как работать по другую сторону баррикад, что происходит с рынком SEO, а также ответы на вопросы от практикующих оптимизаторов.... →

Posted by Sheena_Schleicher[Estimated read time: 23 minutes]A number of years ago I sat in on a webinar that covered behaviors of great SEOs, a topic that really intrigued me as a young but experienced digital marketer wanting to grow in the space. Through a variety of interactions in response to the presentation, mostly sharing how each person worked with brands to get things done, someone used the phrase "SEO Enabler" to describe my approach.I liked the concept and went on to frequently refer to myself as... →

Posted by jocameron[Estimated read time: 15 minutes] Welcome to the fifth installment of our educational Next Level series! Last time, we led you on a journey to perform a heroic site audit. This time around we're diving into the subject of long tail keywords, equipping you with all the tools you'll need to uncover buried treasure. One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in... →

Эта книга об ответственности. Об осознанном выборе. Всем тем, кому нужны результаты, пора взять ответственность за результат. Ведь клиент сам влияет на его отсутствие, когда обращается в агентство, обещающее получение эффекта дешево и быстро. Пора развеять иллюзии и научиться делать эффективное SEO. Как? Читайте в книге «SEO для бизнеса». Структура книги поможет читателю не только […]... →

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Posted by Daniel_Marks[Estimated read time: 6 minutes] This was one of the first television commercials to ever air: Talking to the camera on a mic was the obvious way to leverage television: after all, that's how radio commercials worked. Now, advertisers could just put radio commercials on television. What an exciting new advertising medium! As it turns out, putting radio commercials on television wasn’t really the best use of this new medium. Sound familiar? This seems awfully similar to the current prac... →

Posted by AngularAs SEOs, often find ourselves facing new changes implemented by search engines that impact how our clients' websites perform in the SERPs. With each change, it is important that we look beyond its immediate impact and think about its future implications so that we can try to answer this question: "If I were Google, why would I do that?"Recently, Google implemented a series of manual penalties for that affected sites deemed to have unnatural outbound links. Webmasters of affected sites recei... →

Читатели уже ни раз доказывали, что отлично разбираются в SEO, на примере разных тестов. На этот раз мы не будем задавать вам каверзные вопросы, а предлагаем сыграть в игру... →

Эволюция технологий и стратегий продвижения, новые способы измерения показателей, развитие направления технического SEO – эти аспекты сегодня выходят на первый план и заметно трансформируют рынок. Что же измениться в 2016 году для e-commerce? Рассмотрим подробнее.... →

Posted by serpschris[Estimated read time: 7 minutes] One of the biggest takeaways from SearchFest in Portland earlier this year was the rapidly rising importance of semantic search and structured data — in particular Schema.org. And while implementing Schema used to require a lot of changes to your site's markup, the JSON-LD format has created a great alternative to adding microdata to a page with minimal code. Check out Mike Arnesen's deck from his SearchFest talk, "Understanding & Facilitating Semantic Se... →

Специалист интернет-агентства Dfaktor.ru Глеб Виноградов написал для vc.ru колонку, в которой рассмотрел схемы работы недобросовестных SEO-студий и рассказал, как на самом деле должно проводиться продвижение сайта.... →

This week our communities are talking about Microsoft’s acquisition of LinkedIn, the specter of the online advertising bubble, marketing to women, Net Neutrality, and more! We’ve got some great stories from WebmasterWorld, Cre8asiteforums, Threadwatch, and SEO Chat – all the usual suspects. Here’s the scoop: Microsoft to Acquire LinkedIn For $26.2 Billion By the end of this year, Microsoft will be the proud owner of a shiny new LinkedIn. Microsoft... [Read More...] The post Net Neutrality, Vanity TLDs, and ... →

This week in search, I explain that this may be the last week I try this new microphone...... →

Posted by George-FreitagWhether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery. With answers for business owners, SEOs dabbling in local search, and those at enterprise-level searching for a broad solution, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!). Click on the whiteboa... →

Posted by RuthBurrReedy[Estimated read time: 16 minutes] On February 17th, sports news and opinion blog SB Nation posted a longform story titled “Who is Daniel Holtzclaw?” The story, which took a sympathetic viewpoint on convicted rapist Daniel Holtzclaw, sparked a huge amount of controversy among SB Nation readers and garnered the blog a great deal of media attention. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure.” In the aftermath, SB Nation’s parent company, V... →

Posted by BopDesignThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 6 minutes] We’ve been pitched a blog post about hoverboards. While hoverboards are pretty cool and I’d like to own one, our business and our blog have absolutely nothing to do with hoverboards. Why did we get pitched a post about hoverboards? Most l... →