Статьи по тегу «SEO»

Google мог снизить позиции сайтов, закупающих ссылки в бирже Sape. Такое предположение выдвигают пользователи форума Black Hat World. Владельцы сайтов и оптимизаторы массово заметили, что за прошедшие сутки трафик на их ресурсы из Google резко сократился. Примечательно, что все пострадавшие ресурсы продвигали ссылками, закупленными в Sape. Уведомлений в Search Console о том, что к ресурсу были применены санкции вручную, до сих пор не получил ни один вебмастер. Это заставляет думать о том, что проекты попал... →

Not all SEO actions have positive impact on your analytics data. Here are some popular techniques that can negatively impact your analytics. The post How #SEO Disrupts Your Analytics Data by @Shap_Digital appeared first on Search Engine Journal .... →

Читатель: Крупнейшая в Рунете биржа купли-продажи ссылок теряет клиентов из-за Минусинска и АГС.... →

Инструмент дает детальную информацию доменам, которые ссылаются на сайт, оценивает ссылки и находит те, которые могут помешать поисковому продвижению, позволяет оценить внешнюю ссылочную массу сайтов конкурентов... →

Posted by MarieHaynesThin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don’t have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google’s Panda algorithm. The duplicate content monster Recently, Google employee John Muell... →

As much, if not more, than technical strategy, successful SEO requires people skills that foster teamwork between SEOs and their clients. The post 10 Indispensible People Skills SEOs and Clients Must Practice Daily for Successful Web Marketing by @stoneyd appeared first on Search Engine Journal .... →

Posted by katykatztxLet me take a minute to usher you down the (totally worth it) rabbit hole I took recently. It all started with a favorite on Twitter. I received a favorite on one of my tweets from a user called @hustlecon. If I’m being honest, most of the time favorites don’t fully capture my attention, but I was intrigued by the name of their conference. I took a quick look at their twitter feed and saw a ton of user conversation about an epic email they were sending out. Sign up to the @HustleCon news... →

Posted by RobBeirneWe need to talk about bounce rate. Now, before I begin ranting, I'd just like to put on the record that bounce rate can, in certain cases, be a useful metric that can, when viewed in the context of other metrics, give you insights on the performance of the content on your website. I accept that. However, it is also a metric which is often misinterpreted and is, in a lot of cases, misleading. We've gone on the record with our thoughts on bounce rate as a metric, but it's still something th... →

Learn the top 10 ways for creating effective SEO copywriting. Outlined are the necessities to have a successful piece of content published on your site. The post 10 Tips for Effective #SEO Copywriting by @matt_secrist appeared first on Search Engine Journal .... →

Posted by Paddy_MooganThe following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled "The Anatomy of a Link," offers deeper insight into what makes for a quality link. Enjoy! Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for a... →

SEJ news and updates about small business SEO secrets, using images legally, top posts for the past week, Marketing ThinkTank webinar, & SEJ Summit Atlanta. The post SEJ Wrap-Up: Small Business SEO Secrets and Using Images Legally by @megcabrera appeared first on Search Engine Journal .... →

Local search results - and their impact to your business - are constantly in flux. These 10 stats can help you understand the state of local SEO today. The post SEO 101: Local #SEO Stats You Need to Consider for Your Strategy by @tamweintraub appeared first on Search Engine Journal .... →

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Posted by Carson-Ward A friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this: "* Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website.... →

Редакция vc.ru продолжает публиковать резюме специалистов, желающих работать в стартапах и ИТ-компаниях (выходят по понедельникам), а также вакансии компаний, которые ищут сотрудников (выходят по четвергам).... →

Posted by Carson-WardA friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this:"* Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website. Google recommends using responsive design so that your site looks good on all devices, and it may help increase... →

In this Marketing Nerds episode, Duane Forrester joins us to discuss his new role at Bing, how SEO has normalized over time, linkbuilding and whether sites should be worrying about HTTPS. The post Bing's Duane Forrester Talks Normilization of SEO, Linkbuilding, and HTTPS by @brentcsutoras appeared first on Search Engine Journal .... →

Posted by rdeloryFor a while now, I have seen this trend with organizations both large and small: Many are making a key mistake regarding redirects. As someone who performs website audits on a regular basis, this is particularly frustrating, since I recognize the missed opportunity of not having authoritative links passing equity to these sites.When done properly, 301 redirects are a very valuable tool in maintaining backlink value and an everyday tool for the SEO professional. So why do so many organizatio... →

Posted by randfishSomeone visits your website once, doesn't convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven't discussed for a while: remarketing.In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow. Click on the whiteboard image above to open a high resolution version in a new tab!... →

О пользе ключевых слов в SEO, контент-маркетинге и онлайн- и офлайн-брендинге... →