Статьи по тегу «SEO»

Posted by Isla_McKetta[Estimated read time: 15 minutes] Like most of you, I get a lot of email. Here's a look at all the marketing emails I received in my personal email in one 24-hour period: That's not even counting the transactional shipping confirmations and informational blog post notifications. Or all the work-related newsletters I have sent to my address at Moz. I do not open most of this email. In fact, preparing for this blog post, I've had a really fun time shunting it off into a folder called "co... →

Posted by Sam_AnthonyToday I'm going to share how the website FunThingsToDo.io generated 22,000+ pageviews from a single blog post. The unbelievable part is that the post had zero backlinks and the domain was only three and one-half months old when this happened. (The website went live in December of 2015, while the specific article that gained this much traffic was published Feb.1, 2016.) In this post, I'm also going to share with you how FunThingsToDo gained more than 1,300 new email subscribers in just t... →

Дорогие друзья, поздравляем вас с наступлением весны! Хочется проснуться от зимней спячки и задать высокий ритм для работы, поэтому хотим поделиться с вами историей успеха: кейс от наших коллег из SEO Intellect по увеличению трафика для портала в тематике "Игры".… Читать далее →... →

Мы в очередной раз обновили базу запросов, которая используется для подбора семантики и кластеризации. В этот раз нам удалось практически полностью избавиться от перестановок слов в запросе. Например, для запросов "грузовые перевозки" и "перевозки грузовые", последнее практически на запрашивается в поисковых системах. Мы анализируем качества подбора запросов по двум основным параметрам: — полнота — отсутствие мусорных запросов ... →

Джон Мюллер рассказал о влиянии Sitemap для HTML на SEO

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Posted by MiriamEllis[Estimated read time: 12 minutes] When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don’t worry! Confusion and concern over this common challenge have made it an FAQ in the local column of the Moz Q&A forum, and my goal here is to give you a prescription for meeti... →

Posted by tian_wangWith today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following:1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a custom report with the Google Analytics add-on. 4. A step-by-step worked example of setting up an automated report. 5. Further considerations and pitfalls to avoid.Thanks to Moz for having ... →

17 марта пройдет самая большая SEO-конференция Украины SEMPRO 2016. На 3х параллельных потоках вы сможете услышать доклады от 30 ведущих профессионалов, среди которых: Юрий Титков, Константин Леонович, Сергей Петренко, Дмитрий Шахов, Алексей Чекушин, Виктор Карпенко, Сергей Кокшаров, Денис Савельев, Александр Алаев, Олег Саламаха, Роман Морозов, Станислав Поломарь и множество других. Читать подробней о предстоящей конференции SEMPRO и получить скидку на участие…... →

Итоги опроса SEOnews о динамике зарплат SEO-специалистов, интернет-маркетологов и специалистов по контекстной рекламе

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Posted by randfish[Estimated read time: 9 minutes] How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to an... →

Posted by GabrieleToninelliIf you’ve ever felt the need to reduce the time spent on web analytics, cutting out a big portion of the manual data-gathering monkey work, you’re definitely looking for a new way to automate your reporting efforts. For those who use Google Analytics, there are powerful tools which allow you to query the Analytics APIs and to build automatic reports in Excel with a one-time initial setup. (Supermetrics Data Grabber is probably the best-known tool of this kind.)Are you scared of Of... →

Изобретательница Джой из одноименного фильма никому не могла продать самоотжимающуюся швабру, которую она создала. Когда ей удалось договориться с телемагазином о презентации товара в передаче, ведущий не разобрался в устройстве и испортил эфир. В итоге швабру никто не заказал. У Джой на руках оказалось 50 тысяч устройств, которые не продавались, и два невыплаченных кредита. Героиня была в отчаянье, но решила не сдаваться и попросила продюсера передачи дать ей еще один шанс – презентовать самой изобретение.... →

24 февраля 2016 года поисковому фильтру Google «Панда» исполнилось 5 лет с момента запуска. Алгоритм Panda 1.0 увидел свет 24 февраля 2011 года – пять лет назад. Его основная задача – борьба с сайтами, содержащими контент низкого качества. Это один из наиболее значительных поисковых фильтров, внедрённых Google. В январе нынешнего года стало известно, что Google интегрировал «Панду» в основной алгоритм. Вскоре после этой новости специалист отдела качества поиска Андрей Липатцев пояснил, что это значит. По ... →

Posted by KelseyLibert[Estimated read time: 15 minutes] Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By looking at brands that dominated headlines within the last year, we set out to answer the following questions: Does positive pres... →

It has been over a week since we last mentioned Penguin, so yesterday...... →

17 марта пройдет самая большая SEO-конференция Украины SEMPRO 2016. - 3 параллельных потока - доклады о белом и сером SEO, глубоко и с множеством технических подробностей. - 30 ведущих профессионалов отрасли, таких как: Константин Леонович, Юрий Титков,  Сергей Петренко,… Читать далее →... →

Posted by rMaynes1[Estimated read time: 6 minutes]There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it's easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be "viewable?" Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions. Conducting the eye-tracking st... →

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Posted by nikkielizabethdemereCan you recall Don Draper using statistics in a quote? Neither can I.Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was onto something: Research highlights stories as key to capturing an audience's attention.Jennifer Aaker, a social psychologist and professor at Stanford’s Graduate School of Business, cites a study in which students were asked to present a one-minute persuasive pitch to their class members. Each ... →

Posted by ronell-smith[Estimated read time: 9 minutes] In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen. Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate. ... →