Статьи по тегу «SEO»

Дмитрий Орлов (Ingate Digital Agency) представил кейсы по выходу из-под «Минусинска», рассказал, как бороться с рандомизацией выдачи Яндекса и на чем сегодня сосредоточиться оптимизатору

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Earlier this month, we reported an outcry by a large number of SEOs who noticed Google Analytics show not set as the top referrer in the Search Engine Optimization report. Google told us last night...... →

Друзья, 23 октября в Конгресс-парке гостиницы “Украина” прошла крупнейшая конференция по интернет-маркетингу CyberMarketing-2015. В этом году мы значительно изменили формат конференции, увеличив число секций, тематик и спикеров. Кроме уже привычной для наших участников секции SEO, гости конференции смогли прослушать доклады и посетить круглые столы, посвященные вопросам контекстной рекламы, веб-аналитики, интернет-маркетинга, продвижения приложений и мобильной рекламы. […]... →

Многие экономисты связывают кризис в России с так называемой «голландской болезнью»: высокие цены на топливо сделали нефтяную отрасль самой привлекательной для инвестиций, а все остальные получали мало денег, развивались медленно, и потому сейчас все так плохо.... →

Posted by jenstarIf you're a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS. There was definite confusion around these letters, supported by some of the reporting in Google Search Console. He... →

Артур Латыпов, SEO-Интеллект, и Александр Шестаков, PR.Sape, представили результаты практических экспериментов... →

Posted by BradsDealsWhen you’re working in a highly competitive, fast-moving niche, keeping up with the latest developments can be like trying to drink from a fire hose. Because of the volume and velocity, it’s necessary to be as streamlined as possible while diving deep into the material at the same time. Being able to react to the most important material as quickly as possible is critical.As a white hat affiliate marketer operating at scale, I keep a close eye on more than a few topics. At Brad’s Deals, o... →

Posted by Bill.SebaldA process can easily become a habit. A habit may not change without awareness or intervention.Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on. Considering your time in analytics, are you engaging in a process, or in an outdated habit?That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results... →

SEJ news and updates about how SEO disrupts analytics, Google's new Tech Entrepreneurship Nanodegree, and top posts for the past week. The post SEJ Wrap-Up: How #SEO Disrupts Analytics, Google Introduces Tech Entrepreneurship Nanodegree by @megcabrera appeared first on Search Engine Journal .... →

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Кейс подготовлен и представлен специалистом по контент-маркетингу и seo-оптимизации Яценко Евгением. Как с помощью контента и оптимизации мета-тегов увеличить прирост трафика из поисковых систем? Для начала необходимо провести анализ посадочной страницы, поисковой выдачи и конкурентов в поиске по нужным запросам. Далее, ставить техническое задание для копирайтера. Пример технического задания для одной страницы сайта: Title: Adobe Premiere Pro скачать бесплатно русская версия Description: Скачать Адобе Прем... →

Организаторы мероприятия приглашают посетить бизнес-форум «Synergy Global Forum». Темы выступлений: лидерство, личная эффективность, управление. Участников ждут уникальные знания, идеи и мотивация от Аллана Пиза, Ицхака Адизеса, Брайана Трейси, Роберта Чалдини и других звезд мировой бизнес-сцены. 6000 единомышленников — руководителей и собственников бизнеса из России, Казахстана, Украины, Беларуси, Германии, Польши, Прибалтики, Финляндии и других стран соберутся в Москве, чтобы на 2 дня окунуться в мощную р... →

В ответ на сообщения вебмастеров об изменениях в поисковой выдаче инженер службы качества поиска Google Гэри Илш (Gary Illyes) заявил, что Google не подтверждает обновлений основного поискового алгоритма, и это может быть одно из них. Барри Шварц (Barry Schwartz) дважды подавал запрос в Google с просьбой прокомментировать изменения, замеченные вебмастерами. Однако пресс-служба компании отказалась предоставить подтверждение или опровержение по этой информации. Напомним, что специалисты отрасли заметили при... →

Posted by bridget.randolphAs mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores. But as app and mobile web usage continues to rise, the ways in which people access this content is beginning to converge, whi... →

Yahoo's new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India probably to prevent Antitrust issues. Still needs Govt. Approval. This October 21st SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes . Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.... →

Yesterday Facebook announced a huge expansion of their Facebook search feature, letting users not just search their news feeds but all public posts and data as well...... →

Posted by gmehrguthThe SEO industry is shifting. Link building, as a singular practice, is fading into the background and content marketing is roaring along. Creating anything outside of exceptional content is yielding marginal results. The demand for quality content is vast and urgent. Unfortunately, because of the difficulty in creating affordable content at scale, many SEOs are still saying “I know the articles we’re posting on your blog (from our outsourced writing team) are barely decent; but the blog ... →

Posted by randfishOutreach. It's arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, and it's easy to fall into a rut. What should you be doing to maximize your success rate and to stand out from the crowd? In today's Whiteboard Friday, Rand offers up some methods of bartering value to earn genuine links, catching your target's attention, and gives actionable advice on what exactly you need to include in you... →

Posted by MarkTraphagenRecently, Google Webmaster Trends analyst Gary Illyes surprised many of us with a remark he made during his keynote Q&A with Danny Sullivan at SMX East in New York City. Illyes said that he recommended webmasters not remove the rel=author tag from their site content. Google had used rel=author as part of its Google Authorship feature that (potentially) displayed a special author rich snippet in search results for content using the tag. Google ended support of this feature in August 20... →

An exploration of an important term that crept into the SEO conscience way back in 2013: semantic search.... →