Статьи по тегу «SEO»

SEM and SEO experts stress one point on a constant basis: To do well in search and convert, a website needs great content. Brands must create content that’s unique and interesting, but they have to do more than that: They must create something memorable that rises above the daily noise. But how? How does one measure “great content,” and what does it look like? How can a brand, company, content... [Read More...] The post Making Great Content: A Wizard of Oz Approach appeared first on Internet Marketing Ninja... →

Эксперты обозначили векторы развития российского digital-сегмента... →

In a Google+ hangout yesterday, John Mueller of Google was asked for his SEO tips for 2016. The question came up at the 26:06 mark into the video...... →

На тематических площадках продолжаются обсуждения на тему неподтверждённого обновления алгоритма Google от 19 ноября 2015 года. На днях вебмастера и специалисты отрасли заметили новые изменения, которые говорят о том, что его запуск пока не завершён. SEO-аналитик Гленн Гейб (Glenn Gabe) утверждает, что он видел признаки апдейта 19 ноября, затем – 4 декабря и 10 декабря. В доказательство он предоставил скриншот графика SEM Rush: Tremors continue from the 11/19 update. Seeing a lot of movement on 12/4 & 12/... →

Posted by cmurfToday, we're talking about June 25th, 2015: the day Google AdWords changed forever to allow Analytics remarketing audiences to be available for advertisers on search. In our video blog, we'll begin by telling you why this is important and explain some problems it solves. We'll give you some examples of how you can use RLSAs, along with four benefits of using them. We've also included a simple example of how you can create one audience. And we'll conclude with the sequel to The Day Google AdWo... →

Какие компании читатели SEOnews посчитали достойными первой пятерки... →

Представители агентства интернет-маркетинга Netpeak написали для vc.ru материал о том, что клиенту необходимо знать о SEO и контекстной рекламе перед тем, как общаться с подрядчиком — приведённые в тексте советы могут сэкономить время обеим сторонам.... →

Узнайте, кто занял первое место и вошел в топ-10... →

Posted by JohnRowaWhen we created Lemonade Stand, we envisioned an agency that helped companies around the globe build their digital brand, grow their online business, and manage their effectiveness. We would offer our services to those businesses, using the years of experience we’ve gained and the tools we’ve created. This is probably not unlike your agency. Recently, we began to think about all the different types of companies and industries that we’ve served over the past few years that have helped us ge... →

Posted by MackenzieFogelsonIn 1989, I was conquering the eighth grade with a pair of Hammer pants, big bangs, and a stockpile of Aqua Net hairspray. During class, notes would be passed so friends could arrange to drink Dr. Pepper, eat Skor Bars, and play Debbie Gibson’s Electric Youth album on a ghetto blaster after school. On a real good day, there’d be a message from the guy I was “going with” on the answering machine when I got home. Source: Antique and Retro Shoppers Map Luckily for us, since the late 8... →

С большой долей вероятности запуск алгоритма Penguin 4.0 состоится в январе 2016 года. Такое мнение высказал специалист отдела качества поиска Google Джон Мюллер (John Mueller) во время очередной видеовстречи для вебмастеров. «Я не хочу давать каких-либо обещаний по поводу конкретной даты, но уверен, что всё готово для запуска в январе. Однако пока я не хочу делать каких-либо заявлений по этому поводу», - отметил Мюллер. Ответ специалиста можно прослушать, начиная с отметки 18:44 видеозаписи ниже: Напомним... →

Хотя верится обещаниям Джон Мюллера все меньше

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Posted by RuthBurrReedyThere’s a lot of talk about branding in the search marketing industry of late, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so that’s what we’re talking about today). I recently spoke at the Dallas Fort Worth Search Engine Marketing Association’s annual State of Search conference on how to incorp... →

It’s been a week of most curious tales on our forums. We’ve got another Phantom update lurking in the shadows and churning the rumor mills. A user on WebmasterWorld accidentally re-avowed some items on their disavow file… only to experience a tremendous surge of traffic. Users on SEO Chat wonder if Google has broken its own algorithm, and on Cre8asiteforums users discuss the best way to hop from one server... [Read More...] The post Free HTTPS, Broken Algorithms, and Phantom 3: Weekly Forum Update appeared ... →

Об этом редакция SEOnews решила спросить представителей SEO-рынка... →

Posted by Alexander_KeslerKeyword cannibalization is a simple SEO issue that's been around since the beginning of the digital age but continues to plague websites. Yet, a large number of webmasters still aren’t fully aware of the problem.By definition, this is a problem with the internal information structure of the website: It occurs when multiple pages are targeting the same (or very similar) keywords.In my experience, I’ve seen the problem occur both wittingly and unwittingly. One example of creating suc... →

Posted by randfishPresentations are so much better when your audience isn't bored — when they're engaged with what you're saying, and attentive, and wowed. But what's the secret formula to giving a great talk? Where do you start? In this week's Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to an... →

За последние сутки Google в массовом порядке наложил на сайты ручные санкции за спам. Об этом говорят сообщения вебмастеров на форуме Google Webmaster Help. По мнению специалистов отрасли, массовый характер санкций может быть связан с выявлением очередной ссылочной биржи или контентной сети. Официальных заявлений по этому поводу компания не делала. Некоторые вебмастера жалуются на понижение позиций своих ресурсов в выдаче Google, при этом уведомления о ручных санкциях они пока не получали. По мнению Барри... →

Posted by ZoompfWith the release of Windows 10, the general public can now use Microsoft Edge, Microsoft's new flagship web browser. Microsoft is striking out in new directions with Edge — they're deprecating Internet Explorer for all modern platforms. Such a drastic change is rare in the web development world, so it makes sense to take a moment to understand what this change means. In this article, we'll discuss Microsoft Edge and see how it removes many of the annoying issues of cross-browser development,... →