Статьи по тегу «SEO»

Posted by jennitaTL;DR – You can now get Followerwonk on its own for $29 – give it a whirl (or read all the words I wrote below, so I don’t feel sad.) It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a pivotal point at Moz where our f... →

Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social?... →

На форуме WebmasterWorld активно обсуждается случай из практики: один из SEO-специалистов случайно удалил все входящие ссылки из файла Disavow. Через неделю трафик на его сайт из Google вырос «в разы». Ниже – краткая хронология событий: 22 ноября 2015 года был случайно переписан файл Disavow. В результате запрет на ссылки на уровне отдельных доменов был снят. Ошибка оставалась незамеченной более 10 дней. 29 ноября 2015 года органический трафик из Google вырос более чем на 100%. На сегодняшний день владел... →

Posted by John-HenryDigital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone. Image via Quinn Dombrowski Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing cl... →

There is a WebmasterWorld thread which has an SEO who accidentally removed all the links from their disavow file and a week later, his traffic to his web site "soared" he said. Here is his timeline: 22nd Nov - Disavow file overwritten by mistake...... →

Напишите топ-5 SEO-компаний и выиграйте книгу Scrum... →

Posted by willcritchlowAt our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends: Implicit signals Compound queries Keywords vs intents Web search to data search Personal assistants All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking ... →

Если коротко, то Google снова отложил апдейт «Пингвина», Яндекс рассказал о формировании сниппетов, а мы почти завершили «Рейтинг известности 2015»

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В связи с праздниками Google отложил запуск обновления «Пингвин» 4.0 до следующего года. Об этом сообщает Search Engine Land со ссылкой на пресс-секретаря компании.   Ранее представители компании неоднократно заявляли, что апдейт может быть произведён до конца нынешнего года. В конце сентября такое мнение высказал специалист отдела качества поиска Google Джон Мюллер (John Mueller), а в октябре – Гэри Илш (Gary Illyes).Теперь планы компании поменялись. Долгожданный апдейт переведёт алгоритм в режим непрерыв... →

Придется подождать окончания праздников... →

Posted by randfishMobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general. Click on the whiteboard image above to open a high resolution vers... →

For the last recap of this month, we have for you the December Google webmaster report where I summarize the most important Google SEO/webmaster related topics for the month. There seemed to have been a Google update but Google wouldn't confirm it...... →

Специалисты отрасли наблюдают признаки, которые говорят о возможном обновлении алгоритма Google, связанного с оценкой качества содержимого страниц. Судя по сообщениям вебмастеров, это произошло 19 ноября 2015 года. Пресс-служба компании опровергает эти предположения. 19 ноября этого года на тематических площадках появились сообщения вебмастеров о значительных изменениях позиций их ресурсов в выдаче. При этом специалист службы качества Google Джон Мюллер (John Mueller) опроверг предположение о возможном обн... →

Редакция SEOnews и компания SEO Study приглашает на бесплатный вебинар, который состоится 17 декабря в 11:00... →

Posted by EricEngeThe past 20 years have seen the fastest rate of change in human history. Breathtaking as that may have been, the reality is, that was just the beginning. In fact, the pace of change is going to continue to accelerate. Because of these changes, I see the need for brands to evolve into what I am calling a 10x brand.This is an expansion of the concept of 10x Content that Rand Fishkin discussed in a recent Whiteboard Friday video. During this WBF, Rand showed why brands now need to produce con... →

So yesterday, Google stripped away the ability to use the Search Tools options in the user interface to show search results as if you are in a specific location. This upset many many SEOs and webmasters, especially the ones who do SEO outside of the US for US customers...... →

Posted by IanWatsonSome say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can seem daunting and sometimes insurmountable, but some have found ways to embrace the ambiguity and even thrive on it. Their paths and techniques may all differ slightly, but a commonality exists among them. That commonality is the utilization of data, mainly via API-driven custom tools and dashboards. APIs like Salesforce’s Chatter, Facebook’s ... →

I believe this is common knowledge in the local SEO world but I don't think I've seen Google come out and say it. Google's Rahul J from the Google My Business team posted in the Google My Business Help forum four ways to help promote your local listing in the Google search results...... →

Reviews are a massive part of the web now, and an absolute essential for online retailers.... →

Редакция SEOnews подготовила для тех, кто хочет сменить место работы список вакансий... →