Статьи по тегу «SEO»

SEO-блогер и генеральный директор агентства «Ремарка» о работе SEO-шников в Рунете и бурже, новых методах продвижения и возможных опасностях... →

Posted by MoosaHemaniAn effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.In this post, I'll discuss the elements that make a product page captivating for visit... →

Posted by ronell-smith[Estimated read time: 8 minutes] One of my most memorable interactions in college took place in English 202, when my professor would have us come to the front of the class and share with him (while seated in a chair right beside his desk) what our thesis was for the assignment we'd be working on for the first half of the semester. In nearly every case, my thesis was too long, something my professor had no truck with. "Smith," he'd say, "if you cannot explain it in a sentence, you don't... →

Posted by adamf[Estimated read time: 6 minutes] Just a few months back I wrote a blog post reviewing Moz Pro in 2015 and shared some of our lofty goals for 2016. Now that we're a quarter of the way through the year, I wanted to share some of the progress we've made and offer a glimpse into other great SEO features we'll be working on over the next three months. Want to learn more about Moz Pro? Campaign rankings leveled up We overhauled Moz Pro's rankings architecture, dramatically improving response times ... →

Posted by adamfJust a few months back I wrote a blog post reviewing Moz Pro in 2015 and shared some of our lofty goals for 2016. Now that we're a quarter of the way through the year, I wanted to share some of the progress we've made and offer a glimpse into other great SEO features we'll be working on over the next three months. Want to learn more about Moz Pro? Campaign rankings leveled up We overhauled Moz Pro's rankings architecture, dramatically improving response times and unlocking all kinds of new fe... →

Posted by Kenia[Estimated read time: 9 minutes] The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019. Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US. Looking at these stats, it’s clear that video will continue to be a... →

Posted by Kenia[Estimated read time: 9 minutes] The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019. Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US. Looking at these stats, it’s clear that video will continue to be a... →

Posted by Celine.MirzaianWhen it comes to advertising, Facebook is on a roll. In the past year, the $245 billion social platform has shined bright for advertisers and brands by introducing several new ways for them to reach their audiences. We saw Facebook lead ads generating exactly what the ad type promises, leads. Additionally, Dynamic product ads were introduced in order to allow businesses to promote multiple products to the most relevant people.In late February, Facebook announced the official release... →

Posted by randfish[Estimated read time: 2 minutes] Yes. I've read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren. Not sure where the idea that "great content" = "really, really long content" came from, but we need to dispel that myth.— Rand Fishkin (@randfish) March 30, 2016 But, that does not make long-form content the same as great content. It does not make long-form content the goal of every con... →

Posted by randfish[Estimated read time: 2 minutes] Yes. I've read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren. Not sure where the idea that "great content" = "really, really long content" came from, but we need to dispel that myth.— Rand Fishkin (@randfish) March 30, 2016 But, that does not make long-form content the same as great content. It does not make long-form content the goal of every con... →

Если вы уже все знаете о контент-маркетинге и новом модуле SeoPult, то сразу листайте к кейсам — там самое интересное. За пять месяцев работы модуля контент-маркетинга SeoPult в нем было проведено около 300 рекламных кампаний, сейчас в работе находятся еще порядка 200. Такие объемы позволяют делать подкрепленные цифрами выводы: контент-маркетинг позволяет приводить на сайт рекламодателя живой целевой трафик и оплаченные заявки, которые во многих случаях окупают кампанию;цена посетителя зачастую значительно ... →

Posted by Daniel_Marks[Estimated read time: 6 minutes] I initially started writing a post about how BuzzFeed tailors its content to different social networks. What image sizes do they use? What type of content works on one network but not another? What tactics do they employ? But as it turns out, there isn’t anything that revolutionary in the way BuzzFeed approaches their content on these social networks. There are a few interesting things they do, such as: Using silent, square videos on Facebook that work ... →

Posted by Daniel_Marks[Estimated read time: 6 minutes] I initially started writing a post about how BuzzFeed tailors its content to different social networks. What image sizes do they use? What type of content works on one network but not another? What tactics do they employ? But as it turns out, there isn’t anything that revolutionary in the way BuzzFeed approaches their content on these social networks. There are a few interesting things they do, such as: Using silent, square videos on Facebook that work ... →

Эта тема вызывала большое количество споров в seo-сообществах, и на прошлой неделе Джон Мюллер пообещал дать комментарий по этому поводу... →

Posted by randfishBelief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them. →

Posted by randfishBelief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them. →

Posted by algomezWe might think of content as king, but let’s face it, machines read content differently. Take search engines, like Google, for instance. Although it has become smarter in terms of recognizing long, vague queries, it still needs a little help identifying relevant content on websites. That’s where structured data comes in. Structured data not only lets Google crawl web pages better, it also helps search engines truly understand the content. For example, a history website may contain several d... →

Posted by Royh[Estimated read time: 4 minutes] SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an es... →

Posted by Royh[Estimated read time: 4 minutes] SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an es... →

На форуме WebmasterWorld появились сообщения о значительных изменениях позиций сайтов в выдаче Google, имевших место в течение последних суток.  По некоторым ключевым словам позиции улучшились, по другим – ухудшились. По мнению Барри Шварца (Barry Schwartz), редактора Search Engine Roundtable, вполне возможно, что Google тестирует «Пингвин» 4.0 перед запуском. Также не исключено, что речь идёт о запуске обновления другого алгоритма Google или же об очередном тесте. Напомним, что ранние признаки возможного ... →