Статьи по тегу «SEO»

Зарубежные оптимизаторы и вебмастера заметили признаки возможного обновления алгоритма ранжирования Google. Пока сообщений на эту тему немного. Не исключено, что речь идёт об очередном тесте. Ummm... a lot of movement in UK SERP results today for sites we monitor... anybody else notice anything? #seo @rustybrick — Andy Morley (@Andy_Morley) 29 марта 2016 г. Изменения в поисковой выдаче Google показали такие инструменты мониторинга SERP, как RankbRanger, SERPMetrics, SERPs.com и Mozcast. Эта ситуация обсуж... →

Posted by Laura.Lippay[Estimated read time: 4 minutes] Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don't think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page. Accessibi... →

Posted by nikkielizabethdemereHere’s a crazy statistic. On average, Twitter sees 500 million tweets per day. Out of all of the interactions people have with these tweets, 92% of them involve clicking links. For some of us, getting in on that action feels as easy as chatting with a barista at the local coffee shop. For others, getting website traffic from Twitter may as well be alchemy. That's okay, since it actually is possible to turn Tweets into gold. I promise. CaveatsIf your target audience is on Twitte... →

Наличие нескольких тегов title на одной странице не является проблемой для Google. Об этом заявил представитель поиска Джон Мюллер (John Mueller). «Такая ситуация не вызовет у нас каких-либо затруднений», - отметил специалист. @kleinja @methode It doesn't cause any problems for us, so if you need to use it for something else, go for it! — John Mueller (@JohnMu) 26 марта 2016 г. Напомним, в январе этого года Мюллер заявил, что тег title не является критически важным сигналом для ранжирования, в отличие от е... →

Posted by katemorrisGrowth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If your current target market is in the US, UK, or Australia, the other two look promising. Same language, same content — all you need is to set up a site for them and target it at them, right? International expansion is more complicated than that. The ea... →

Earlier this year we have started a new initiative sending our newsletter subscribers regular actionable traffic generation tips Subscribe to that list here and receive regular tips as well! To collect more input and inspiration I reached out to the industry peers to learn their most effective traffic building tips! I got 18 tips worth sharing with the world! 1. Get busy on Pinterest. Just like SEO, only tastier! Brings... [Read More...] The post 18 Tweetable Traffic Building Tips to Start Using Today! appe... →

Posted by sam.nemzer[Estimated read time: 6 minutes] A quantitative analysis of the claim that topics are more important than keywords.What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz’s new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as keywords. The idea under discussion is that, since the Hummingbi... →

Posted by sam.nemzer[Estimated read time: 6 minutes] A quantitative analysis of the claim that topics are more important than keywords.What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz’s new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as keywords. The idea under discussion is that, since the Hummingbi... →

Sad news this week: we heard through a senior member of SEO Chat that one of our dearest and longest standing members, Fathom, has passed away. We’ve all been remembering him in our own way. News is flowing in from other parts of the world, too, and our communities are slowly moving forward. You can find a thread below to share memories of Fathom, and along with them some of... [Read More...] The post Remembering Fathom: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.... →

Posted by Whitespark[Estimated read time: 6 minutes] Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building. Click on the whiteboard image abo... →

Posted by Whitespark[Estimated read time: 6 minutes] Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building. Click on the whiteboard image abo... →

Posted by tomcoad“The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.” Oxford English Dictionary's definition of brand awarenessHow does anyone, not least a search engine, quantify brand awareness? Is it possible to accurately measure a consumer’s familiarity of a brand, and how can a search engine use this as an accurate metric from which it can factor it into a ranking algorithm? And if it could, can this be influenced by external factors, suc... →

A Google My Business Help thread has a local SEO who is furious with Google that over 60 of his clients were suspended from Google My Business (the local maps listings) overnight because he manages all these clients in a single account...... →

Очередная статья в рубрике переводов — учимся настраивать лендинг. Как построить идеальную посадочную страницу для SEO или PPC Посадочные страницы могут быть эффективным инструментом интернет-маркетинга. С одной стороны, они как бы являются отдельными мини-сайтами, а с другой, тесно связаны с основным сайтом компании. Они позволяют преподносить информацию более емким образом для лучшего восприятия пользователем. Но […]... →

О санкциях со стороны поисковой системы за недобросовестную рекламу, вирусы на страницах и «черное» SEO... →

Posted by SimonPenson[Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced wi... →

Posted by SimonPenson[Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced wi... →

Подробная карта загадочного мира поисковой оптимизации... →

I am very sad to report that we, the SEO community, has lost yet another contributor. Rodney Brown, who goes under the code name Fathom in the SEO discussion forums, has passed away. I was notified of this via an SEO Chat Forum thread...... →

Posted by ronell-smith[Estimated read time: 17 minutes] A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.” Before hanging up the phone, I asked him to email me the main priority for the onsite content: "Engaging content (e.g., shares, likes, tweets, etc.)," she wrote. I thoug... →