Статьи по тегу «SEO»

Posted by tomcoad“The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.” Oxford English Dictionary's definition of brand awarenessHow does anyone, not least a search engine, quantify brand awareness? Is it possible to accurately measure a consumer’s familiarity of a brand, and how can a search engine use this as an accurate metric from which it can factor it into a ranking algorithm? And if it could, can this be influenced by external factors, suc... →

A Google My Business Help thread has a local SEO who is furious with Google that over 60 of his clients were suspended from Google My Business (the local maps listings) overnight because he manages all these clients in a single account...... →

Очередная статья в рубрике переводов — учимся настраивать лендинг. Как построить идеальную посадочную страницу для SEO или PPC Посадочные страницы могут быть эффективным инструментом интернет-маркетинга. С одной стороны, они как бы являются отдельными мини-сайтами, а с другой, тесно связаны с основным сайтом компании. Они позволяют преподносить информацию более емким образом для лучшего восприятия пользователем. Но […]... →

О санкциях со стороны поисковой системы за недобросовестную рекламу, вирусы на страницах и «черное» SEO... →

Posted by SimonPenson[Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced wi... →

Posted by SimonPenson[Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced wi... →

Подробная карта загадочного мира поисковой оптимизации... →

I am very sad to report that we, the SEO community, has lost yet another contributor. Rodney Brown, who goes under the code name Fathom in the SEO discussion forums, has passed away. I was notified of this via an SEO Chat Forum thread...... →

Posted by ronell-smith[Estimated read time: 17 minutes] A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.” Before hanging up the phone, I asked him to email me the main priority for the onsite content: "Engaging content (e.g., shares, likes, tweets, etc.)," she wrote. I thoug... →

Posted by ronell-smith[Estimated read time: 17 minutes] A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.” Before hanging up the phone, I asked him to email me the main priority for the onsite content: "Engaging content (e.g., shares, likes, tweets, etc.)," she wrote. I thoug... →

Для чего необходима покупка ссылок на продвигаемый сайт, и как это сделать? Читайте краткую консультацию по продвижению сайта.... →

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Last week, we reported on a Google update that we suspected started a week or so before. There was some chatter in the SEO communities around an update, as well as some of the automated tracking tools noticed some changes - but overall...... →

One of the more complicated topics in SEO is internationalization, geo, languages...... →

Делайте то, что максимально полезно. Принцип Парето в SEO никто не отменял... →

Posted by Dr-Pete[Estimated read time: 8 minutes] Summary: We analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results. Best Buy dominated organic results and performed well in local searches. Sprint won the local pack results, but disappeared from organic entirely. Carriers Verizon, T-Mobile, and AT&T all performed well, but none covered more than 30% of local search markets. The wireless industry in t... →

Posted by Dr-Pete Summary: We analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results. Best Buy dominated organic results and performed well in local searches. Sprint won the local pack results, but disappeared from organic entirely. Carriers Verizon, T-Mobile, and AT&T all performed well, but none covered more than 30% of local search markets. The wireless industry in the United States is both massive... →

Posted by MMercerI’ve written blog posts for numerous global brands; it's one of my favorite pastimes. After my last article last article for YouMoz, it occurred to me that I should share some marketing and copywriting tips for writers who are as passionate about blogging as I am. Ultimately, I decided to take my original idea one very big and important step further. As a result, this article contains a simple plan for creating a blog your readers will adore — in just 10 steps. First of all, you need to kno... →

Posted by noahlemas[Estimated read time: 13 minutes] I had planned on writing about losslessness, about accurate reproduction. I’ve always found it strange that at just about the same time that true losslessness became widely available cheaply, we suddenly seemed to care less about fidelity than ever before. So I had wanted to discuss the Internet’s imminent future, almost undoubtedly VR-based and highly resolution-dependent, and how that vision is slightly at odds with its history of relegating virtually e... →

Posted by noahlemas[Estimated read time: 13 minutes] I had planned on writing about losslessness, about accurate reproduction. I’ve always found it strange that at just about the same time that true losslessness became widely available cheaply, we suddenly seemed to care less about fidelity than ever before. So I had wanted to discuss the Internet’s imminent future, almost undoubtedly VR-based and highly resolution-dependent, and how that vision is slightly at odds with its history of relegating virtually e... →