Статьи по тегу «SEO»

Posted by Kristina Kledzik[Estimated read time: 9 minutes] If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?” This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn't affect rankings immediately. That makes it hard to tie an individual link to SERP rankings incr... →

I love the Local Search Forum because these SEOs are so knee deep into the local search results that it is amazing what they pick up on. One local SEO said she thought that Google had a handle on not showing duplicate listings in the local pack...... →

Аналитическая компания Borrell Associates опубликовала прогноз расходов на услуги цифрового маркетинга в США на период до 2020 года. Согласно данным отчёта, совокупные затраты на этот канал продвижения в шесть раз превысят вложения в рекламу и составят $640,93 млрд против $104,48 млрд соответственно. Услуги цифрового маркетинга в отчёте включают рекламу, но также распространяются на такие направления, как управление онлайн-присутствием, отношения с общественностью (PR), создание контента, мониторинг репута... →

Posted by EricEnge[Estimated read time: 12 minutes] The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices, and that means you should be, too. It means you need to have a mobile-first mentality. The investments by these com... →

Posted by n8dogWe run a Software as a Service business called Highrise that recently spun-off from Basecamp. As soon as we started looking at our users and some of the things they did, I noticed folks canceling their Highrise account a day after creating it. They didn't even bother to create any data. Just in, "Nah," and out.We had to find a way to fix this.Luckily, by using a technique uncovered via our onboarding emails, we were able to remedy the problem. We did it using insight from a secret tool in our... →

Posted by JoyHawkins[Estimated read time: 7 minutes] I regularly hear things in the Local SEO world that many people believe, but which are completely false. I wanted to put some of these myths to rest by listing out the top 9 Local SEO myths that I run into most frequently. 1. Deleting your listing in Google My Business actually removes the listing from Google.Business owners will often question how they can get rid of duplicate listings on Google. One of the more common things people try is claiming the d... →

Posted by larry.kim[Estimated read time: 13 minutes] Does organic click-through rate (CTR) data impact page rankings? This has been a huge topic of debate for years within the search industry. Some people think the influence of CTR on rankings is nothing more than a persistent myth. Like the one where humans and dinosaurs lived together at the same time — you know, like in that reality series "The Flintstones"? Some other people are convinced that Google must look at end user data. Because how in the world ... →

The biggest news this week is the round of manual actions sent out by Google, mostly to bloggers, about unnatural outbound links. But our communities have also been interested in discussing how eCommerce stores and Amazon interact. One of our posters on Threadwatch has picked up a neat study about Amazon ranking factors from Ripen eCommerce, and on SEO Chat users are talking about how an eCommerce site that also... [Read More...] The post Amazon and eCommerce: Weekly Forum Update appeared first on Internet ... →

Рейтинг Рунета объявил о старте очередного рейтинга SEO-компаний. Принять в нем участие может любая компания, занимающая поисковым продвижением сайтов и имеющая в своем портфеле не менее 10-ти активных проектов. Чем больше интернет-проектов продвигает SEO-компания, и чем выше у этих сайтов показатели авторитетности, тем более высокое место компания займет в рейтинге. Вносить данные можно в личном […]... →

Posted by randfish[Estimated read time: 9 minutes] Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're ... →

Сегодня наши эксперты дают рекомендации по SEO на примере конструктора юридических документов Freshdoc.ru. Основной функционал сайта выполнен в виде «окна». Это не самый удобный вариант как для клиентов, так и для поисковиков. Поисковые роботы негативно относятся к «окнам» и считают весь контент под ними мало используемым.  Оптимальным был бы единый интерфейс с конструктором и текстами страницы. […]... →

SEO-блогер и генеральный директор агентства «Ремарка» о работе SEO-шников в Рунете и бурже, новых методах продвижения и возможных опасностях... →

Posted by MoosaHemaniAn effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.In this post, I'll discuss the elements that make a product page captivating for visit... →

Posted by ronell-smith[Estimated read time: 8 minutes] One of my most memorable interactions in college took place in English 202, when my professor would have us come to the front of the class and share with him (while seated in a chair right beside his desk) what our thesis was for the assignment we'd be working on for the first half of the semester. In nearly every case, my thesis was too long, something my professor had no truck with. "Smith," he'd say, "if you cannot explain it in a sentence, you don't... →

Posted by adamf[Estimated read time: 6 minutes] Just a few months back I wrote a blog post reviewing Moz Pro in 2015 and shared some of our lofty goals for 2016. Now that we're a quarter of the way through the year, I wanted to share some of the progress we've made and offer a glimpse into other great SEO features we'll be working on over the next three months. Want to learn more about Moz Pro? Campaign rankings leveled up We overhauled Moz Pro's rankings architecture, dramatically improving response times ... →

Posted by adamfJust a few months back I wrote a blog post reviewing Moz Pro in 2015 and shared some of our lofty goals for 2016. Now that we're a quarter of the way through the year, I wanted to share some of the progress we've made and offer a glimpse into other great SEO features we'll be working on over the next three months. Want to learn more about Moz Pro? Campaign rankings leveled up We overhauled Moz Pro's rankings architecture, dramatically improving response times and unlocking all kinds of new fe... →

Posted by Kenia[Estimated read time: 9 minutes] The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019. Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US. Looking at these stats, it’s clear that video will continue to be a... →

Posted by Kenia[Estimated read time: 9 minutes] The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019. Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US. Looking at these stats, it’s clear that video will continue to be a... →

Posted by Celine.MirzaianWhen it comes to advertising, Facebook is on a roll. In the past year, the $245 billion social platform has shined bright for advertisers and brands by introducing several new ways for them to reach their audiences. We saw Facebook lead ads generating exactly what the ad type promises, leads. Additionally, Dynamic product ads were introduced in order to allow businesses to promote multiple products to the most relevant people.In late February, Facebook announced the official release... →

Posted by randfish[Estimated read time: 2 minutes] Yes. I've read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren. Not sure where the idea that "great content" = "really, really long content" came from, but we need to dispel that myth.— Rand Fishkin (@randfish) March 30, 2016 But, that does not make long-form content the same as great content. It does not make long-form content the goal of every con... →