Статьи по тегу «SEO»

Posted by Demo DuckBy now you’re probably well aware of the benefits of including video in your content marketing strategy. It can increase time on site, improve your chance of showing up in organic search results, differentiate you from your competition, and humanize your brand. But if you’ve never produced video content in-house before, it can be a scary proposition. If you’re new to the world of business video, don’t fret.Here are 10 steps to creating your very own in-house video content:1. Identify the ... →

Posted by Aleyda[Estimated read time: 9 minutes] I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you've been doing SEO for a while, I bet you've also had a few clients — even big ones — coming to you after they've tried to do structural web changes or migrations of any type without taking SEO best practices into consideration. Whenever this happens, your new client comes to you for h... →

Каким будет рынок поисковой оптимизации к концу десятилетия в деньгах и умах... →

Posted by willcritchlowWhat would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year). If you work in that kind of environment, there’s a good chance you’re not surprised, and if you’ve worked as a consultant and your experience is anything like mine, you might even be asking yourself “is that all?” It’s such a co... →

This week in search, Google fully rolled out the new update for the mobile friendly algorithm. Google denied any other major update happening this week...... →

Posted by randfishOn-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of ... →

Posted by CharleneKateEver dreamed of going to MozCon and imagined yourself watching Dr. Pete's talk, taking photos with Roger, and giving Rand a fist bump? Or maybe you've always gone to MozCon and just can't budget it this year? Well, we have the opportunity of a lifetime for you!This year, we’re thrilled to try something new and give our community members a chance to win an exclusive VIP MozCon experience! A free ticket to MozCon 2016 including optional VIP front row seating, accommodations (with suite u... →

Posted by CosetteJarrettThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 12 minutes] Whether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications. ... →

"Минусинск" "Яндекса" охватил 7103 сайта за год существования... →

Posted by dudleycarr[Estimated read time: 3 minutes] At the end of last year, we launched Moz Local Insights, and then I read this comment on Phil Rozek’s blog: “To be honest, we’ve been finding issues in the citation quality — it seems like their directory partners are changing up how they update information and not keeping stuff as consistent as we’d all like. I’d like Moz to focus on that and make that rock solid first — because right now, we really can’t rely on the results we’re getting from InsiderPag... →

15 мая пессимизирующему алгоритму Минусинск исполнится год. За это время алгоритм ограничил в ранжировании суммарно 7103 сайта, использующих SEO-ссылки для манипуляций поисковой системой. Об этом сообщила аналитик безопасного поиска Яндекса Екатерина Гладких изданию SEOnews. 5705 пессимизированных сайтов пересмотрели свое отношение к такому способу продвижения и вышли из-под ограничений, а 1398 все еще ограничены в ранжировании. Из сайтов, находящихся в зоне риска, более 40 000 уменьшили количество входящи... →

Редакция SEOnews поговорила с Яндексом и представителями агентств о том, что произошло за год после запуска «Минусинска»... →

Posted by Angela_Petteys[Estimated read time: 23 minutes] Setting up and using Yoast SEO When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.... →

Posted by ksalehYour website's copy is far more important than you realize.Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy.Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives.Unfortunately, far too many e-commerce... →

18 мая команда MegaIndex проводит онлайн конференцию "SEO 2016". Перед Вами выступят всем хорошо известные эксперты, которые поделятся актуальной информации и свежими тенденциями рынка. В этом году ведущим выступит Дмитрий Севальнев. Вопросы докладчикам Вы сможете задать непосредственно в прямом эфире через социальные сети или специальную кнопку на странице трансляции. Регистрация уже открыта: http://megaindex.tv/seo2016/... →

Как показали результаты недавнего исследования Borrell Associates, в ближайшие годы расходы компаний на поисковую оптимизацию будут расти. Колумнист Search Engine Land Джейсон Демерс (Jayson DeMers) проанализировал факторы, которые будут влиять – как позитивно, так и негативно – на рост рынка SEO.  Полученные им результаты выглядят так: Позитивные факторы Больше поисковых сессий. Есть вероятность, что число поисковых сессий на одного пользователя в будущем будет расти. Молодые люди, которые приходят на с... →

Posted by Dr-PeteWhen we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney client tells us he only cares about ranking #1 for "taylor swift downloads," because he heard that gets a lot of traffic.Maybe I'm exaggerating. Keyword discovery is a critica... →

Most businesses live or die on Google search rankings. If you can’t crack the top few results, it’s almost impossible to consistently drive organic traffic to your site. But how does Google decide which sites appear at the top of the results list? It uses Googlebot, a proprietary automated software script to “crawl” every website on the Internet and create an index… Read More... →

Posted by MoosaHemaniThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 13 minutes] An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers. Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions fo... →

This week in search we posted our monthly Google webmaster report. I covered the Google web spam report which showed Google issued about 500 manual actions per hour last year. Google penalized a lot of big airline sites for showing product rich snippets in a spammy way...... →