Статьи по тегу «SEO»

Posted by MiriamEllis[Estimated read time: 9 minutes] Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go? Volumes of excellent free advice have been written for small businesses about creating quality, optimized local landing pages, but today, I’d like to talk about a topic that has received much less attention: helping customers discover locations when you’ve got a ton of them. This article is for the medium-... →

Считаешь себя крутым? Редакция SEOnews и компания Aberix предлагают проверить свои знания... →

Posted by Tom-AnthonyApp search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionTom: Howdy, and welc... →

Posted by David_FarkasCreating content for local link building can be intimidating.Sure, you know your business. You know your area, but do you know what locals want to read about?You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork.I don’t either, which is why I like to go in educated.Enter Moz Content.Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most popular content. You can figure out whi... →

... →

Posted by Danielle_Launders[Estimated read time: 3 minutes] In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Wait, what’s a MozTalk, you ask? Well, let me tell you! MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant to online marketing. These one-night events are a way to engage and share ideas amongst the community, meet old friends and new (... →

Posted by Laura.Lippay[Estimated read time: 9 minutes] (header image photo by H.L.W. from the Blind Photographers Flickr Group.) Happy Global Accessibility Awareness Day! 39 million people are blind. 285 million are visually impaired. 15% of the world’s population — over a billion people — have some form of disability. Disabilities can come in many shapes and forms: physical, cognitive, visual, hearing. How does someone who is blind check their email? How does someone who can’t hear decipher any of the tens... →

... →

Сегодня проходит онлайн трансляция конференции "SEO 2016" Присоединяйтесь: http://megaindex.tv/seo2016/... →

Posted by JamesAgate[Estimated read time: 9 minutes] For the most part, articles on content promotion focus on launching new content. Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content. We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what's on hand over indiscriminately pumping out new content. For the following exercise, we need to start by identifying the content assets; we’ll be lo... →

... →

Аутсорсинг-партнерство повышает стандарты отрасли, качество обслуживания клиентов и упрощает коммуникацию между агентствами... →

Posted by rjonesx.[Estimated read time: 13 minutes] I joined Moz in August of 2015 and fell right into the middle of something great. Rand had brought his broad vision of a refined yet comprehensive SEO keyword tool to a talented team of developers, designers, data scientists and project managers... and now, me. I was hoping to ease in with a project that was right up my wheelhouse, so when the "Volume" metric in Keyword Explorer was pitched as something I could work on, I jumped right on it. In my mind, I ... →

Posted by Demo DuckBy now you’re probably well aware of the benefits of including video in your content marketing strategy. It can increase time on site, improve your chance of showing up in organic search results, differentiate you from your competition, and humanize your brand. But if you’ve never produced video content in-house before, it can be a scary proposition. If you’re new to the world of business video, don’t fret.Here are 10 steps to creating your very own in-house video content:1. Identify the ... →

Posted by Aleyda[Estimated read time: 9 minutes] I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you've been doing SEO for a while, I bet you've also had a few clients — even big ones — coming to you after they've tried to do structural web changes or migrations of any type without taking SEO best practices into consideration. Whenever this happens, your new client comes to you for h... →

Каким будет рынок поисковой оптимизации к концу десятилетия в деньгах и умах... →

Posted by willcritchlowWhat would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year). If you work in that kind of environment, there’s a good chance you’re not surprised, and if you’ve worked as a consultant and your experience is anything like mine, you might even be asking yourself “is that all?” It’s such a co... →

This week in search, Google fully rolled out the new update for the mobile friendly algorithm. Google denied any other major update happening this week...... →

Posted by randfishOn-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of ... →

Posted by CharleneKateEver dreamed of going to MozCon and imagined yourself watching Dr. Pete's talk, taking photos with Roger, and giving Rand a fist bump? Or maybe you've always gone to MozCon and just can't budget it this year? Well, we have the opportunity of a lifetime for you!This year, we’re thrilled to try something new and give our community members a chance to win an exclusive VIP MozCon experience! A free ticket to MozCon 2016 including optional VIP front row seating, accommodations (with suite u... →