Статьи по тегу «SEO»

Обзор событий прошедшего месяца... →

Posted by rachelgooodmanmoore[Estimated read time: 8 minutes] Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you: Announcing Moz’s new and improved workshops and training! Whoa! Let's check it out! If you’ve been looking for a way to improve your marketing strategy and get ... →

SEO, контекст и email-маркетинг для начинающих и опытных специалистов... →

Posted by ksalehThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 8 minutes] Your website's copy is far more important than you realize. Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your ... →

Posted by LoganRayEvery SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore?Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly sparked a few SEO considerations... →

A while back, Wolf of SEO, posted on Twitter asking are Google voice search results not impacted by the "non-mobile" friendly sites algorithm? He said he...... →

Начиная заниматься продвижением сайта все мы сталкиваемся с необходимостью автоматизировать ряд задач, либо получать какие-то дополнительные данные. Несмотря на наличие множества бесплатных инструментов, основной софт все-таки платный и необходимо выделять ежемесячный бюджет, чтобы оперировать дополнительными данными. Сколько же придется тратить на использование seo-инструментов? Здесь все зависит от задач, объемов проверок, рынка продвижения. Ниже приведены основные из платных инструментов, которые должны ... →

Google стал самым популярным интернет-сервисом в России, ненамного обогнав по совокупной месячной аудитории Яндекс. Об этом сообщают «Ведомости» со ссылкой на статистические данные TNS за апрель 2016 года. Традиционной и мобильной версией Google и его приложениями для мобильных устройств хотя бы раз в месяц пользуются 20,5 млн россиян. У Яндекса аналогичный показатель составляет 20,4 млн, у Mail.ru – 19,3 млн. По ежедневной аудитории, входящей в интернет со всех типов устройств, лидером по-прежнему остаетс... →

Posted by Dr-PeteFor the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work wit... →

Posted by Tom-Anthony[Estimated read time: 8 minutes] Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if your long-term marketing/business plan doesn't account for IPAs, you may be in the same boat as those people who said they didn't nee... →

I always love it when big brands go into the Google help forums and ask for help, I love it even more when they get help from Googlers...... →

Во время последней видеовстречи для вебмастеров представитель Google Джон Мюллер (John Mueller) рассказал, что иногда поисковик может показывать в результатах поиска дублированный контент, а не оригинал. Один из участников встречи задал Мюллеру такой вопрос: «Сотрудник скопировал описания товара с нашего сайта на eBay. Позиции сайта в поисковой выдаче упали. Я слышал, что если вы перемещаете содержимое в новое место, алгоритм автоматически создаёт редиректы. Возможна ли ситуация, что таким образом авторите... →

Что делать, если ситуация с покупкой ссылок тяжелая, а при этом конкуренция по запросу высокая... →

Posted by randfishMoving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand steps back to take a higher-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcr... →

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Добиться высокой позиции в поисковой выдаче несложно, если знать алгоритм действий. На онлайн-курсе «SEO-специалист: как поднять продажи с помощью поискового маркетинга» вы получите пошаговую инструкцию по поисковой оптимизации сайта и сможете говорить с агентствами на одном языке. Преподаватели программы — владельцы собственных интернет-проектов и ведущие практики крупных рекламных агентств. Эксперты помогут изучить все тонкости SEO. При их непосредственном участии вы будете выполнять практические задания ... →

Friday's Google+ Google hangout, John Mueller said at the 22:40 minute mark that Google feels that the SEO weather tracking tools are not using a statistically relevant sample...... →

While most associate GoDaddy with domains, the company has become an integral part of supporting small businesses around the world. Whether this is by providing email hosting, website creation, or SEO services, the site is often the first stop for someone thinking about starting a small business online. And interestingly enough, the company even said that customers will frequently… Read More... →

Posted by EricaMcGillivrayLike the talking mice to Cinderella, we're already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I'm here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies. If you're suddenly like "Oh snap, I haven't bought my ticket(s)!", I'll pause while you: Buy your MozCon 2016 ticket! New emcees: we're mixing it up!As some of you know, Cyrus won't be emceei... →

Posted by David_FarkasThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 8 minutes] Creating content for local link building can be intimidating. Sure, you know your business. You know your area, but do you know what locals want to read about? You can always guess, and you might strike gold. My guess is you don’t have... →