Статьи по тегу «SEO»

В одном из пятничных выпусков Whiteboard Friday генеральный директор Moz Рэнд Фишкин перечислил ключевые подходы к продвижению сайта по низкочастотным запросам.... →

Posted by brianspattersonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.It was my first day at my new gig as a federal government IT consultant in Washington, D.C. I was slogging through the typical onboarding paperwork when a senior partner dropped by, introduced himself, and handed me a paperback book. “Read and implement this,” he s... →

Posted by stuartkhallBack in 2013, I co-founded a music discovery mobile app that grew to more than 4 million downloads. Many of the things we tried to grow the app were successful, but some were a complete disaster. I wanted to see if I could repeat the success of the music discovery app with a new app. Would the techniques I learned still apply? First, though, I needed an idea for the new app. 7 Minute Workout was buzzing around Hacker News and The New York Times. The simple idea was connecting with peop... →

Posted by EricaMcGillivray[Estimated read time: 6 minutes] That's right! Please join us in congratulating the four community speakers for MozCon 2016 — September 12–14 in Seattle. This year, we received 140 submissions. And while the overall number of submissions were down, the quality of submissions has gone up. Typically, we've been able to eliminate ~100 submissions for not meeting the minimum bar, but this year, it was more like ~20. Which only means competition for these four slots was harder than ever... →

Руководитель отдела SEO строительного магазина «Изолюкс» Илья Лапенков рассказал vc.ru, как повлияло на трафик сайта попадание под фильтр «Яндекса» «Минусинск» и что понадобилось сделать, чтобы выйти из-под ограничения в ранжировании.... →

Posted by Dr-Pete[Estimated read time: 6 minutes] It's been almost two years (August 2014) since Google announced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to switching (and possibly significant risk) while others rushed to sell customers on making the HTTPS switch. Two years later, I believe the data speaks for itself — Google is fighting, and winning, a long war. What's happened since?If you only consider the impact of Google's ... →

SEO, контекст и email-маркетинг для начинающих и опытных специалистов... →

Welcome back to another weekly update from our communities! This week we’ve got some fun stories from WebmasterWorld, SEO Chat, Threadwatch, and Cre8asiteforums. On WebmasterWorld, users are talking about Facebook’s new algorithm update, buyable Pins from Pinterest, RankBrain, and more. On Threadwatch, we’ve got another story about the mysteries of RankBrain as well as a story about the recent drama with Google Keyword Planner. Finally we’ll pass through SEO Chat... [Read More...] The post Buyable Pins and ... →

Posted by brianspattersonIt was my first day at my new gig as a federal government IT consultant in Washington, D.C. I was slogging through the typical onboarding paperwork when a senior partner dropped by, introduced himself, and handed me a paperback book. “Read and implement this,” he said. The cover read The Trusted Advisor by David H. Maister, a book with a sole focus on “the ability to earn the trust and confidence of clients.” “Client management must be important,” I thought. This encounter occurred ... →

Эксперимент: как алгоритм отнесется к контенту, созданному через автопереводчик... →

Posted by randfishSEOs and executives speak different languages. It's a simple fact, but it's one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what's standing between you and getting the C-suite buy-in that's integral to your success. In today's Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually c... →

Обзор событий прошедшего месяца... →

Posted by Roxana_Nelson[Estimated read time: 4 minutes] This is going to be an exciting year for MozBar. I’m happy to announce that we’ve got something new that will help you save a ton of time tuning your on-page SEO. (New to MozBar? Learn more about our free SEO toolbar extension available in the Chrome store.) We've added Page Optimization to MozBar Premium!If you want to dive right in, download MozBar for Chrome. To access the Page Optimization feature, you'll need to be logged in to your Moz Pro accoun... →

Posted by SimonPenson[Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of "cool digital marketing trends" and things to be seen talking about, it's become the poor relative of many a hyped "game-changer." I’m here to argue that, in being distracted by the topics that may be more "cutting-edge," we're leaving our most valuable assets unloved and at the mercy of underperformance. This post is designed not only to make ... →

Компания Local SEO Guide опубликовала результаты исследования факторов, влияющих на ранжирование страниц компаний в Google Мой бизнес. В ходе исследования было изучено более чем 100 факторов по 30 тыс. различных бизнесов. Цель анализа – выяснить, как местные компании могут получить более высокие позиции в локальном поиске Google. Ниже – основные выводы исследования. Ведущие факторы ранжирования Ссылки Результаты […]... →

Представляем новую статью по SEO от зарубежных коллег в рубрике переводов. Полезного чтения! Алгоритмы Google постоянно меняются. В свое время можно было нашпиговать свою страницу кучей ключевых слов, по которым вы хотели ранжироваться, одно это помогло бы вам улучшить свой рейтинг. Конечно же, это открывало простор для манипуляций. Однако в 2016 г. у нас имеются […]... →

Posted by EmilySmith[Estimated read time: 10 minutes] As anyone who's contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While some clients come to an agency with specific requests, others are looking for guidance — help establishing where to focus resources. This can be especially difficult, as answering these questions often requires large... →

Posted by KatyDeLeonSince its launch in 2005, Google Analytics has been one of the most important tools that marketers have had at their disposal. If you want to understand what’s happening on your website and why, there’s really no better solution. That’s because although it was originally just a tool for measuring website traffic, over the years it has evolved into a highly sophisticated web analytics service. Ask anyone who uses it, and they’ll tell you that it’s capable of serving up an astonishing leve... →

Рано или поздно на сайте необходимо проводить технические работы, это может быть обновление движка, переделка структуры или просто модернизация ПО. Здесь возникает вопрос, как это сделать максимально безболезненно для SEO? Правильно в этом случае будет использовать 503 код статуса в http-заголовках отдаваемых страниц, который как раз и говорит, что “сервис временно недоступен, попробуйте позже”. Но как именно в этом случае ведут себя поисковые системы? В идеале, роботы должны работать по интернет-стандартам... →

Победитель конкурса получит книгу Святослава Бирюлина «Как все испортить и разорить бизнес»... →