Posted by ronell-smithDarren Shaw of Whitespark speaking at Mozcon Local
The gentleman sitting across the table from me at a crowded lunch spot has what he sees as a workable business idea for a local business, a sound plan to get it off the ground, enough funds to weather the ups and downs of the current business climate in his area, and the determination to stick around long enough to be successful.
However, what he doesn't have are the answers to three questions pertaining to content marketing for his sm...