Статьи по тегу «SEO»

Открыта регистрация на главную конференцию по SEO... →

Posted by petewailesProgressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out... What's a PWA? Given as that Google came up with the term, I thought we'd kick off with their definition: "A Progressive Web App uses modern web capabilities... →

Google запустил новый вид расширенных сниппетов – для страниц с учебными курсами. Соответствующая информация добавлена в документацию для разработчиков. Обновление заметил SEO-специалист Аарон Брэдли (Aaron Bradley). Расширенные сниппеты этого типа включают заголовок курса; название организации, которая его проводит; и краткое описание. В результатах поиска они выглядят так: На скриншоте ниже – образец разметки: Напомним, что на днях Google снова […]... →

Posted by luciamarinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL. We’ll do it using Google Tag Manager and its v... →

Posted by Todd_McDonaldA steady rise in content-related marketing disciplines and an increasing connection between effective SEO and content has made the benefits of harnessing strategic content clearer than ever. However, success isn't always easy. It's often quite difficult, as I’m sure many of you know. A number of challenges must be overcome for success to be realized from end-to-end, and finding quick ways to keep your content ideas fresh and relevant is invaluable. To help with this facet of developin... →

Планировщик ключевых слов Google AdWords может менять заданные ключевые слова на собственные варианты и показывать статистику по ним. Отдельные специалисты отрасли заметили это нововведение ещё в июле, но известно о нём стало только сейчас. Так, например, при вводе словосочетания [search engine optimization] система заменит его на [seo]. Предполагается, что предлагаемый Google вариант – это наиболее […]... →

Первый этап продлится с 12 сентября по 2 октября. Участие в рейтинге бесплатное... →

Posted by MiriamEllisAlbuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, "Best green chile ever!!", "Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili," "My go-to for great huevos rancheros," and "Carne was awesome! Tender, flavorful, HOT!" The descriptions alone are enough to make one salivate, but the Yelp reviews for this gem of an eatery also tell another story — one s... →

Posted by Alan_ColemanHey Moz Blog readers.I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks.I hope these findings help you benchmark your KPIs and gain deepe... →

Welcome to another episode of SEO News! As always, I’m your host Mark Roberts. Sorry – I’m just practicing my newscaster voice because our communities have a TON of newsy discussions this week! Big changes and announcements from Google and Facebook take the fore, with a background discussion about automated tools that really shouldn’t be missed. Facebook Wants Advertisers to Improve Their Sites for Mobile Users Sounds familiar, right? First... [Read More...] The post Shrinking 6-Packs and Automated Tools: W... →

This week in search, we talked about some non statements from Google on that weekend update. Google did tell us it was not Penguin, so we should rule that out. Google reminded us that they can and will penalize links by widget makers. Google has penalized Turkeyâs largest network...... →

1-2 декабря 2016 года в центре Digital October пройдет главная SEO-конференция рунета «Optimization 2016». Площадка традиционно соберет основных игроков на SEO-рынке: руководителей ведущих интернет-агентств, представителей поисковых систем, аналитиков и интернет-маркетологов. В этом году в программе мероприятия сделан упор на исследования алгоритмов поисковых систем и взаимодействие SEO и других каналов. Как и в прошлом году, отдельный […]... →

Posted by randfishThe rules of link building aren't always black and white, and getting it wrong can sometimes result in frustrating consequences. But where's the benefit in following rules that don't actually exist? In today's Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This... →

Директор по маркетингу интернет-магазина Brandshop Антон Ушахин написал для vc.ru колонку о выборе SEO-агентства для ecommerce-проекта, об опыте сотрудничества с Rush Analytics и об увеличении числа внешних ссылок с помощью видео о старте продаж кроссовок от Канье Уэста.... →

Основатель агентства SaturD Иван Субботин написал для vc.ru колонку о рекламе одностраничного сайта с помощью SEO. Специалист рассмотрел главные ошибки в продвижении лендингов, подсказал, с чего начать, как отбирать ключевые слова и не попасть под санкции поисковых систем.... →

В этом году в программе сделан упор на исследования поисковых алгоритмов... →

Posted by ronell-smithSteve Rayson's latest BuzzSumo article is provocative, interesting and well-written. But I do hope he's wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they'll likely be successful by doing so. Upon reading the piece, I did a facepalm. I was reminded of a conversation I had a few years back, when I walked into the break room of the agency I was working for, ... →

Posted by Dr-PeteAs many of you know, Moz recently went through a major reorganization, which included the loss of 28% of our staff. Our Community team was heavily impacted, which has understandably led to speculation about the future of the Moz Community. I want to specifically address those concerns, project by project. The Moz Community is an essential part of our past and future, and while we can’t ignore the reality and difficulty of our recent losses, we believe strongly in our Community and are doing... →

Posted by TomCaultonWe all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors' broken pages that have been linked to by external sources. Allow me to elaborate. Finding the perfect backlink often takes hours, and it can can take days, weeks, or even longer to acquire. That’s where the link building method I've outlined below comes in. I use it... →

One of the more common technical SEO questions I see is why isn't Google showing rich snippets for my site when I have implemented them correctly. So we know that Google often won't show rich snippets if the site doesn't meet a certain (undocumented) threshold for quality...... →