Статьи по тегу «SEO»

Posted by randfishBelief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them. →

Posted by randfishBelief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them. →

Posted by algomezWe might think of content as king, but let’s face it, machines read content differently. Take search engines, like Google, for instance. Although it has become smarter in terms of recognizing long, vague queries, it still needs a little help identifying relevant content on websites. That’s where structured data comes in. Structured data not only lets Google crawl web pages better, it also helps search engines truly understand the content. For example, a history website may contain several d... →

Posted by Royh[Estimated read time: 4 minutes] SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an es... →

Posted by Royh[Estimated read time: 4 minutes] SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an es... →

На форуме WebmasterWorld появились сообщения о значительных изменениях позиций сайтов в выдаче Google, имевших место в течение последних суток.  По некоторым ключевым словам позиции улучшились, по другим – ухудшились. По мнению Барри Шварца (Barry Schwartz), редактора Search Engine Roundtable, вполне возможно, что Google тестирует «Пингвин» 4.0 перед запуском. Также не исключено, что речь идёт о запуске обновления другого алгоритма Google или же об очередном тесте. Напомним, что ранние признаки возможного ... →

Принять в нем участие может любая компания, занимающая поисковым продвижением сайтов и имеющая в своем портфеле не менее 10-ти активных проектов... →

Posted by jocameron[Estimated read time: 12 minutes] Welcome to the newest installment of our educational Next Level series! Last time, we shared some advice on resolving duplicate content issues. This time around, we're rocking out to the tune of site audits. Read on and level up! Finding out what's hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why? To stop you going 'round and 'round in cir... →

Posted by jocameron[Estimated read time: 12 minutes] Welcome to the newest installment of our educational Next Level series! Last time, we shared some advice on resolving duplicate content issues. This time around, we're rocking out to the tune of site audits. Read on and level up! Finding out what's hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why? To stop you going 'round and 'round in cir... →

Posted by katykatztxHow often do you sit down to read a book and find yourself hooked within the first few sentences? Or even the first few words? I would venture to bet the answer is "not often."In fact, I find that the books which turn out to be my favorites typically take at 50-100 pages to “pick up pace.” But we expect that when we read a good book. We come to the table knowing what we’re signing up for. We’ve already made a commitment.We don’t have that luxury in digital marketing. And we definitely do... →

Google's John Mueller wrote on Google+ that both browsers and crawlers support HTTP/2 web server configuration and he recommends that if you have a choice, you go with it. But he made it clear that going HTTP/2 with your server does not have a direct SEO benefit...... →

Posted by EricaMcGillivrayAs an online marketer, Local SEO and Marketing sometimes feels like you're 8 years old and don't know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that's part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced... →

Posted by EricaMcGillivrayAs an online marketer, Local SEO and Marketing sometimes feels like you're 8 years old and don't know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that's part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced... →

Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition. To bring more clarity and... →

Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition. To bring more clarity and... →

Обзор событий из мира поисковой оптимизации за прошедший месяц... →

Google's Paul Haahr, a lead ranking engineer at Google for 14+ years...... →

Posted by FelixProOptimizationThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 7 minutes] Website loading speed is a priority for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. Truth is, nowadays people don’t have the patience to wait more than five seconds for a page to load.... →

Skepticism is a healthy thing to have in the SEO world. If there’s one thing I learned from Fathom, it’s that you should always be hunting for the truth with your own hands and eyes. That’s not to say that you should never listen to anyone else…too much skepticism turns to paranoia. But this week, we’ve got some great threads with a healthy amount of skepticism in them. They’re simply... [Read More...] The post The Healthy Skeptics and the AdWords Redesign: Weekly Forum Update appeared first on Internet Mar... →

Если вы не спец в SEO, не продвигаете сайты каждый день, и не «варитесь» в это теме постоянно, то возможно вы делаете что-то не так... →